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    Dealers: Learning The Most Practical Seventeen Strokes

    2008/8/19 10:49:00 19

    Distributor Management

    1. business should manage inventory.

    Also known as chain supply, it is a management method that combines all activities to provide products or services to the market: from purchasing basic raw materials to delivering to customers or end-users.

    Usually, enterprises inform suppliers of the needs of each sales point through the system network in time, so that suppliers can replenish them.

    2, management and customer relationship.

    This involves a philosophy of work: efforts to focus the whole enterprise on the relationship with customers.

    Gathering information in contact with consumers is aimed at understanding these information and making more useful estimates that can guide buyers.

    3 years ago, chase chase bank used this approach to integrate all channels of communication with customers, because customers no longer satisfied with dealing with investment affairs through conversations with recorded telephones.

    In this way, a direct feedback channel of customer opinion is established and the leader of an investment group is identified so that information can be pmitted directly to the decision maker.

    3. Benchmark mark.

    This comparison tool is used to find and analyze better business practices of other enterprises.

    It is said that an American hospital has carefully studied the response system of an enterprise, which has greatly changed its emergency services.

    In another hospital, after studying the hotel reservation system, the patient's hospitalization and registration system was improved.

    4, intersection.

    This is the logistical point of distributing goods from one conveyance to another by halfway to the final destination.

    Wal-Mart Store Inc in the United States has done this: centralization of goods in strategic storage centers and supply to stores affiliated to them.

    5. Customer contact center.

    Imagine the establishment of a rapid response to customer problems through a technological infrastructure.

    This technology infrastructure is operated by people from different production areas.

    Customer free telephone consultation is an example of this practice.

    6, according to customer requirements.

    This requires a flexible approach and a way to end a mode of manufacture, so that products and services that meet the specific needs of each market can be developed. The ultimate goal is to ensure that each customer finds the goods that he needs reasonably priced.

    7, play the quality function.

    An interdepartmental team consisting of sales, research, development and production departments play a role in helping to focus on innovating products and providing ways to improve communication, focusing on the language used by customers.

    Multinationals such as Coca Cola Co and Nike are doing such a basic job in order to update their products or promote advertising.

    8, play the role of quality policy.

    This method is based on the long-term strategic plan to determine the senior leaders' annual goals, as well as strategy, management and operation policies, and then implement them in the entire enterprise immediately.

    9, potential enterprises.

    Organizations that are linked by flexible technical means and have a system that can be easily changed according to market demands are called potential enterprises: their purpose is to meet demand in the shortest possible time.

    10, competitive engineering.

    Understanding and pooling the needs of the market and their requirements for quality and investment involve production data, sales methods and services that must be adopted to ensure customer satisfaction.

    Seven color companies producing garments in Argentina use this method to launch their series of garments.

    It combines the social survey data of the market with the fashion trend and carries out its own design according to the information obtained, which makes the production flexibility and cost reduction of the enterprise.

    11, timely adjustment.

    This requires a minimum of sufficient stock, which can replenish raw materials just in time and stock all raw materials that can be met at any time.

    Too much inventory will unnecessarily occupy capital, increase spending in storage, increase the risk of loss and obsolescence, and mainly cover up opportunities to improve business.

    Toyota Corporation has adopted a timely adjustment method in its welding production line.

    12, light industry.

    Economic activities do not necessarily require a very high level of industrial processing.

    For example, agricultural products processing, shoemaking, tobacco, jewelry, leather, publishing and printing.

    In order to create employment opportunities and increase the value of raw materials, Costa Rica has developed industrial parks and built such industries there.

    13, planning manufacturing resources.

    This is a way to manage all resources of manufacturing enterprises.

    The strategic planning is simplified into a series of figures, including sales and business plans, and demand management, which are linked to major production plans.

    The production plan calls for a plan for the demand for raw materials to implement procurement and sales.

    14, planning and distribution.

    Planning the distribution network needs of each level for the final product.

    Provide the required final product and the list of products that need them.

    This requires the prediction of the demand, the demand for orders, the inventory level and the estimation of important events.

    15, planning sales and business activities.

    This way of operation enables high-level leaders to strategically lead enterprises in order to achieve sustainable competitive advantage and integrate business plans, businesses, and existing products and new products with supply networks.

    16, make effective answers to customers.

    Analyze the types of products and pactions, so that manufacturers and retailers can get the highest level of profits. At the same time, customers' expectations and needs are fully met.

    The National Association of auto parts stores is now experimenting with this system among its members.

    Efforts should be made to reduce the long-term cost of the distribution network and improve the buyer's satisfaction.

    17, respond quickly.

    In order to solve the problem of customers, establish a standard system to answer common questions.

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