What Do New Distributors Need To Do?

When dealers take over a new product, how to make new products to ensure the successful listing of new products, which is not only affected by the reasons of the product itself and the support of manufacturers, but also plays a vital role in the new product listing. What is the dealer's job to ensure that the new product is successfully listed?

　 一、要對(duì)產(chǎn)品的充分了解 

Existence means rationality. Every product has its own reasons for existence and its own characteristics and personality. Dealers can only find out new products and points of interest only by fully understanding new products.

On the one hand, it is the introduction of the manufacturer, and on the other hand, it is necessary for the dealer to carry out his own training and excavation. For example, the product packaging is novel, the color is striking, the name is good, and so on. For the beverage or alcoholic products dealers, it is better to taste the products by themselves, and the advantages and disadvantages of the essence of the product and competing products, such as the good taste of the beverage, or close to that famous brand, and the fact that the wine is not drunk.

At the same time, through in-depth understanding of products, we can enhance the dealer's confidence in product marketing, and let dealers find the consumer groups that sell their new products, and make clear who their products should be bought and how to buy them.

　　二、要了解市場(chǎng)環(huán)境和競(jìng)品信息 

The understanding of the market environment mainly investigates and understands the consumption level, consumption characteristics, consumption psychology and terminal psychology of the responsible area, finds out the foothold and breakthroughs of the market development, and determines the strategies and methods for listing new products. At the same time, we have a comprehensive understanding of the price, buying points, characteristics, advantages, disadvantages, promotion methods, promotion methods and operation skills of competing products, so as to master the shortcomings of our competitors and find opportunities for new products to go public.

The more fully understood the market environment and competitive information, the more likely the new product will be listed successfully.

      三、要對(duì)所掌握網(wǎng)絡(luò)渠道進(jìn)行分析 

According to the characteristics of new products and the understanding of new products, combined with the terminal resources of themselves, we can classify the network channels that we master, such as the two batch of networks, supermarkets, hotels, etc., and determine the roles and functions of these network channels in the new product listing, analyze whether the products should enter these channels and access time, find out the channels and key channels that products need to enter, such as making drinks, we can choose a large access channel to focus on supermarkets, make wine may choose supermarket channels, and focus on wine shops, while making fruit flavored milk, choose to focus on the terminal of schools and their families.

Four, we must design profit margins and price system.

New product listing is full of risks and uncertainties. On the one hand, dealers should bear the high distribution cost and undertake the risk of return and sale. On the other hand, with the help of terminal propulsion, it can be said that sometimes the terminal thrust plays an important role in the success of new product listing. Therefore, dealers will have to design a reasonable price system at the beginning of the new product listing, while ensuring the profit margin of the terminal, at the same time, we need to reserve a reasonable price difference to reduce the risk caused by the return and poor sales and the replenishment of distribution costs.

　 五、要做好鋪市計(jì)劃 

The work of new product launch is particularly important, and it is a key to the success of new product listing. Therefore, before new products are listed, distributors should plan well for the distribution work, ensure the development of the distribution work is planned and purposeful, and prevent the blindness of new product distribution. Generally speaking, the new listing plan mainly includes the following contents:

1. shop time: it is required that the delivery time should be continuous and continuous.

2. the rate and volume of distribution: the determination of the distribution rate of class A, class B and C terminals, and the requirement of quantity distribution, to prevent overstock and overcrowding of goods.

3. personnel training: training on product knowledge, distribution skills, distribution requirements and work objectives.

4. vehicle and personnel arrangement: setting people, setting cars and timing.

5. market area division: fixed line personnel.

　 六、要建立售后服務(wù)保障制度 

Generally speaking, new products are listed, terminals are skeptical about new products, and there is a kind of precaution mentality that they are afraid of poor sales and bring back the loss of goods. They often refuse to buy goods. Therefore, we have done a good job in after-sale service guarantee, and established a commitment system to return products, so that products can enter the terminal channel and facilitate the successful listing of new products.

　 七、要做好終端生動(dòng)化工作 

At the beginning of the new product launch, because consumers do not know and understand the product, the probability of buying the name is almost zero. Therefore, if consumers want to know and realize sales quickly, they need the promotion of the terminal on the one hand. On the other hand, they need to display the product or product information more fully in front of the consumers, so that consumers can see the new products and information about the products at any time. This requires dealers to pay attention to the display and display of new products at the terminal, and the lively work of the new posters, so as to attract consumers' attention and make the new products quickly accepted by consumers.