Promoting The Development Mode Of "Brand Agent" To "Brand Creation"

On the 14-15 day of December, sponsored by the sales and marketing magazine and sponsored by the American Marketing Promotion Association (SMA), the academic committee of the China Market Association, CCTV, Anhui TV, Sohu, and news network, the "China Marketing Festival" and the "2007 China outstanding marketing Jinding Award" were jointly held in Beijing CCTV center.

Feng Xingping, vice president of the dragon group, was awarded the "China Marketing Golden Award" - the "general manager Award for outstanding marketing" by establishing and promoting the "twenty-two character" marketing mode of dragon. At the same time, he received the award: Li Qingfei, general manager of China Gold Gold Investment Co., Ltd., Li Qingfei, general manager of Sichuan Zhong run industrial control stock Co., Ltd., vice president of Hanwang Polytron Technologies Inc vice president Zhang Jian, and marketing director of sun rain New Energy Group Co., Ltd., Chen Ronghua, and other elite of the industry.

Jin Ding award is a Chinese marketing person's own award, dedicated to "drum" and "shout" for the Chinese marketing people's struggle and achievement in the market. The award focuses on summarizing the marketing experience from the Chinese market, promoting the communication and learning between Chinese marketers, establishing a position standard and a working example for Chinese marketing organizations step by step, effectively promoting the standardization process of Chinese enterprises' marketing, enhancing the social status of Chinese marketers, and fully displaying the creative value of marketing personnel in the process of professionalization and marketization of talents.

At the same time, the Golden Award of China's outstanding marketer is also an award that highlights the continuous efforts of Chinese marketers and achieves outstanding achievements. It is also a brilliant platform for Chinese marketing elite to learn from each other and communicate with each other.

It is understood that under the leadership of Feng Xingping, the dragon has not only created the leading position of "the first brand of home made small household appliances", but also contended with PHILPS and other foreign brands in the market.

At the same time, Feng Xingping led the dragon to create the successful example of "third growth paths" of the brand enterprise of the household appliance industry -- from "brand agent" to "brand manufacturing".

Moreover, the "twenty-two character marketing mode" of Feng Xingping created by the Dragon represents a qualitative pformation of the marketing method of the appliance industry from "personal heroism marketing behavior" to "normative marketing ideology system".

At the same time, its core point in the terminal is the best interpretation of "winning the terminal".

Following the product marketing strategy of "product driven", "brand driven" and "channel driven", a new type of "terminal driven" growth mode, which is initiated by dragon, has begun to emerge. The "terminal driven" mode is the combination of product strength, brand power and terminal power, and the method of "reverse the value chain". It seeks the power from the terminal, thereby opening up the thread of channels, brands and products, and injecting stronger terminal factors into the company's value curve, so as to drive the whole brand to have full possession of market profitability.

The birth of "mode" not only brings a new leap for the development of the industry, but also accelerates the differentiation of the growth path of the household electrical appliance enterprises, and breaks the traditional growth path. It also complies with the current market environment, and brings a deeper inspiration to the industry marketing in the development of homeopathy and development.