Tailor A Unique Symbol To The Bosses.

This is an era of marketing, which is a world of communication.

A nation has the characteristics of a nation, and a country has the symbol of a country.

An enterprise has the character of an enterprise, and a boss has the personality of a boss.

How can we find a clear line in this complicated world and find a unique symbol to let your boss make your company become a shining star?

Think of the United States, we think of the military symbols of The Pentagon, the financial symbols of Wall Street, the cultural symbols of Hollywood, the high-tech symbols of the Hollywood; when we think of Japan, we remember the militarist symbols of the Yasukuni Shrine, the national symbols of chrysanthemum and the knives, the symbol of Bushido, the commercial symbols of the Analects and abacus; and when we think of Korea, we think of the national symbols of Taiji, the Hallyu symbol of Dae Jang Hsin, the brand symbol of Samsung and LG, the national symbols of the descendants of China, the cultural symbols of the four great inventions and the Silk Road, and the military symbols of the silk road.

The world is made up of all kinds of symbolic elements. There are four kinds of symbols in function: the first symbol is the character, the second symbol is the number image, the third symbol is the image, the fourth symbol is the voice, the symbol has three categories from the type, the speech class, including the legend, the story, the slogan, the slogan and so on; the movement class, including the ceremony, the gathering, the activity and the custom and so on; the material class, including the status symbol, the achievement work, the sign, the badge and so on.

All marketing and communication are carried out around symbols. The so-called marketing is the competition between symbols and symbols, the battle between symbols and symbols, and the so-called propagation is the symbolic activity that people help explain and influence their social world.

     符號的定制  

As a focus of attention, the new generation entrepreneurs, how to locate their role symbols?

Personally, I believe that under the background of the times and the background of the industry, in the specific historical and market environment of enterprises, according to the personality characteristics of the new generation entrepreneurs, we can customize a symbol capital and personality image suitable for them, so as to distinguish them from many entrepreneurs.

At present, pformation and corporate governance are the hot topics of the times. Strategy and implementation are the two major problems facing all CEO. The CEO faces a dilemma in a dangerous and uncertain environment. The demand for consumers is increasing, and the expectations of shareholders are higher and higher.

Bad: the multifaceted nature of the market, the stratification of consumption, the disorder of competition, and so on, doomed the more difficult environment for the new generation of leaders than the previous generation. Not only should they have courage, but also have knowledge, not only courage but also strategy, but this complex market provided a world-class stage for the new generation entrepreneurs, and provided the soil for the theory and system of their own governance. As the Chinese revolution provided Mao Zedong with the opportunity to create "Mao Zedong thought system", China's reform and opening up provided Deng Xiaoping with the basis of Deng Xiaoping theory. Now, the difficulty, intensity and height of the famous Chinese enterprises in the global competition provide the theoretical foundation for creating the "China creation" for the team of the new generation entrepreneurs. China's market environment is more

Therefore, the historical mission and social responsibility of the new generation entrepreneurs is to make their own quality to a new height by looking at their own management as a world-class enterprise. They are looking at the world and the world, producing a set of original theory, prototype value and Chinese concept of governance theory, so as to get their "symbol capital" - the spokesman of China's creation, global marketing and world citizens.

Here are several key words: pforming family businesses into global brand networks - ethnic enterprises, turning internationalization into Chinese, pforming OEM OEM into independent brands, pforming hard assets into soft power, pforming tangible products into intangible products, thus creating a great business culture: target makers, ownership culture, operator positioning, and responsible persons in place.

     符號的傳播 

EPIS--Entreprenure Personal Indentity System is divided into internal and external parts:

There are six major projects in the field: 1, Vision Engineering - career planning.

2, the brain strengthening project renewing and pforming our own concepts and thinking mode, keeping pace with the times.

3, charging Engineering - training yourself in a planned way.

4, network engineering communication.

The interpersonal relationship network includes employees, managers, shareholders and other internal public, including customers, media, government, community and other external public.

The network determines the success or failure of an enterprise.

5, detonating Projects - closely linked to business opportunities, seize the key, and timely detonation.

6, emotional intelligence engineering: control emotions, grasp EQ, and refine adversity quotient and gall merchants.

     對內公眾-- 

--1 for employees, respect for employees, 2, foresight, 3, trustworthy pride, 4, concern for employee benefits, 5 approachable.

For managers --1, good at admonition, 2, good at empowerment, 3, employing no doubt, 4, encouraging teaching, 5 knowing mistakes can be changed.

For shareholders --1, high sense of responsibility, 2, diligent and dedicated, 3, ensure investment returns, 5, create good expectations.

     對外部公眾-- 

For customers --1, service and customers, 2, pay attention to information communication, 3, rich connotation, 4, personality is distinct, 5, humorous and generous.

For community --1, enthusiastic community affairs, 2, play a good example role, 3, create spiritual symbol.

The government --1 and national interests are important. 2, abide by the law and discipline, 3, create good results.

The media --1, life experience is rich, 2, willing to interview, 3, actively cooperate.