Seven Elements Of Marketing To Build Adidas'S "08 Possibility"

In August 8, 2008, an Olympic sports feast was held in full swing, with hundreds of millions of people focusing their attention on a global scale.

Over the past hundred years, the spirit of the Olympic Games has always been the spirit of the Olympic Games. The Olympic Games embodies the endless pursuit of human power and beauty. Athletes in the arena break through their limits and inspire every one of us to realize our dreams.

All Olympic and non Olympic marketing is a foregone conclusion.

Yes, everyone should sit down and appreciate the Beijing Olympics.

In addition, please take your clumsy as your appetizer before your main course - understand how the international big Adidas carries out the Olympic marketing. It not only receives the attention of "popularity", but also substantially expands the bigger site, and keeps the pockets flowing with white flowers and silver.

In order to enhance your appetite, the author launches the Olympic Games for you on the seven elements, hoping to bring you a "gift" in reviewing your own business in running Olympic and non Olympic marketing.

OK, now we enter Adidas Olympic marketing to ignite the era of marketing 2.

Seven factors to build Adidas's "08 possibility"

"2008 with Hu Jia, no impossible", "2008 with Sui Feifei, no impossible"...

In the wake of Adidas Olympic advertising, the spokesmen of the advertising industry have been in a different state: three spokesmen, and two may be away from the Olympic stage.

It is worrying.

At the beginning of March, Adidas touches the "Flag Law" again, and its behavior has been bombarded by netizens.

In May, advertising creativity caused the ambiguity of netizens.

Adidas's recent failures have been questioned by the media about its Olympic betting.

Adidas can really be like its slogan: nothing is impossible?

The author tries to explain whether Adidas's 08 Olympic Games are "energy" or "no" from 360 angles, namely, strategy, Olympic marketing, public activities, advertising campaigns, strategy union, product innovation and channel terminal, etc. (Figure 1), 360 degrees.

At the same time, we will further explore how Adidas manages the Olympic Games as a creator of sports marketing.

Factor 1: everything can be changed to determine the "first" strategy.