Wenzhou Shoe Companies Welcome The Spring After Shuffling The Cards

But this year, the low season of many shoe enterprises in Wenzhou has ended nearly 20 days.

"At the end of June, our order came to August.

After the completion of the order meeting in early July, the order has been placed in November.

Zheng Laili, vice president of Kangnai group, said that many orders could only be rejected, but arrangements could not be made.

From 1987, the fire of Wenzhou shoe in Wulin Square, and repeatedly encountered anti-dumping, Wenzhou shoe enterprises have been quietly changing themselves.

When many small and strong enterprises are still busy with "winter", Wenzhou's brand shoes enterprises have taken a step forward and stand tall and upright.

This year, how many meetings have been held with Wenzhou shoe companies and how many times have they been accompanied by the leaders and inspects of many countries and provinces?

"At the end of last year, it is too tired, tired and tired."

Speaking of Wenzhou shoe companies in the past few years, Xie Rongfang's voice is more moist than usual: China's ten largest shoe king, Wenzhou accounted for six, Wenzhou is known as the Chinese shoes city, is the name to the actual return.

These achievements have been accumulated over the years.

To this end, in the first half of the year, Xie Rongfang received a headache when he received a telephone call from various media.

Recently, the Wenzhou shoe leather industry association has made an industry analysis: at present, the failure of Wenzhou shoe enterprises only occurs in some small enterprises, which is the result of shuffling the industry, while the larger enterprises are "strong and strong".

Class a "key support" and "B" guided development footwear enterprises are still relatively stable.

Xie Rongfang said: "for the shoe companies that spend money on the brand in the past few years, this year's shuffle may be a good thing.

However, they also need to adapt to the new environment as soon as possible.

Information from the Asian Footwear Association shows that in recent 1 years, nearly 1000 shoe factories and supporting enterprises in Guangdong have gone out of business.

Among them, more than 1000 of Dongguan's shoemaking enterprises were bankrupt by 200~300.

"Most of the shoe enterprises that went bankrupt in Guangdong are Taiwanese funded enterprises, and their factories are rented, and they also operate other industries.

And Wenzhou shoe enterprises are native born with their own factories and customers. No one will give up until the last resort.

In addition, many shoe companies in Wenzhou have been operating for more than 20 years, and have undergone several rounds of reinvention and have considerable risk resistance capabilities.

It also confirms the record of the economic operation of the shoe leather industry in Wenzhou in the first half of 2008 on the desk of Xie Rongfang: 2692 shoemaking enterprises in the city, and the total industrial output value in the first half of this year was 20 billion 560 million yuan, an increase of 5.7% over the same period last year.

What he expects most is that there are always a series of activities, sports meetings, tea parties and annual art exhibitions in every factory during the off-season.

At the beginning of July, he obviously felt that this year's off-season was more busy than before. As a result, the grand performance of literature and art, which was originally held in July, has made way for orders, and these two days often have to work overtime.

However, Xiao Liu is in a good mood: if he works harder and harder, he won't be able to earn more money at the end of the year.

After a round of shuffling, the larger shoe enterprises were more spacious than the market space, and started well, and production and sales flourishing. Last year, AOKANG's leather goods sales increased by 100% and leather shoes sales increased by 40%. Even under such unfavorable conditions this year, the sales of leather shoes increased by more than 30% in the first half of the year. The order of Kangnai has been received in November this year, and the sales of red dragonflies in the first half of the year increased by 30%.

A person in charge of the provincial economic and Trade Commission has just said this in an interview with reporters.

Among the 13 distinctive industries in Wenzhou, Wenzhou shoes are among the best. Last year's output was 1 billion 200 million pairs, almost for every Chinese pair of shoes.

At that time, Wenzhou shoes became synonymous with fake and shoddy products, and were expelled by many cities, which almost brought Wenzhou shoes to the top.

"If it hadn't been a big fire that had pushed Wenzhou shoes into the bottom, maybe there would not be so many famous Chinese brands and well-known trademarks in Wenzhou today."

Xie Rongfang said, in recent years, Wenzhou shoes are facing anti-dumping again and again, and all along the way, they can persist to today's enterprises must have something extraordinary. So this year's "winter" is just another test for them.

Although the global economic situation is not very good, Kangnai President Zheng Xiukang did not slow down.

In recent years, many shoe makers in Wenzhou want to make their brands go abroad, but have not been successful.

Rome was not built in a day.

Now, our overseas stores, shop assistants and salesmen are all foreigners, and more than 90% of our customers are foreigners.

Zheng Laili said that they had taken the high-end route abroad, and the design and materials had adopted the international elements. The profits were relatively high, and the impact of RMB appreciation and export tax rebate was relatively small.

Kangnai has more than 3000 franchised stores in China. "Franchised stores are growing steadily, and this part of the order is increasing steadily every year."

Zheng Xiukang has been very low-key in the industry, just like consumers' impression of Kangnai shoes, the quality of products is good but not fashionable enough.

But this situation is also quietly changing. Now the daughter management marketing, the son management research and development, the consumer group is more and more widely, at the end of last year launched the dynamic comfortable shoes, has become the new product that this year drives the profit.

"To maintain good profits, pushing new products is obviously the best way."

In recent years, however, money spent by Jin Bo has been spent on research and development.

Such a rental level, single brand footwear products have been very difficult to support.

At the same time, the vicious competition among brands is making all enterprises unable to breathe.

At present, red dragonfly has opened nearly 100 integrated stores in the whole country.

And the cost that originally needs several facades, now needs only one.

All Chinese enterprises want to be able to take some light in the "Olympic Games at home" and rush to the goal of "world brand".

Before the opening ceremony of the Olympic Games, when the thick Wenzhou people stood beside Liu Xiang and spoke "2008, watching China's footsteps" in less standard Putonghua, AOKANG's brand had already appeared to the world.

The average price of a pair of shoes is 300 yuan, which is equivalent to selling 1 million pairs of shoes.

Generally speaking, after the Olympic Games sponsor qualification, the enterprise's follow-up investment is about 3 times that of the former, and AOKANG has actually far exceeded this proportion.