Jinjiang Shoe Enterprises Seize The Opportunity Of Industrial Adjustment And Expand Their Space

Since the reform and opening up, the Jinjiang people who dare to rush and dare to fight have started from the "three idle" (idle, idle rooms, idle funds), and made the pition from "three to one supplement" (processing of raw materials, sample processing and assembly of imported parts), and realized the pformation from traditional rural economy to industrialization and urbanization, and successfully developed a vigorous and dynamic way of modernization of China's county economy.

Starting from the grass-roots industry, after years of development, Jinjiang has realized the leap from product management to brand management and capital operation, so as to achieve a new situation of "two wings flying together" between brand and capital.

In 2007, with the successful listing of Anta and other brands, more and more Jinjiang brands landed in the capital markets at home and abroad. The Jinjiang plate is coming into being.

The impact of the spread of US subprime lending, the continuous surge of international oil prices and the frequent fall in the US dollar have led to the decline of external demand and the rise of export costs, which directly affected Jinjiang's external economy.

And the factors such as tight money in the state, the overall rise in the prices of production factors, and the rising cost of labor have made SMEs encounter unprecedented challenges.

This impact is particularly important for the footwear industry.

However, even under the unfavorable circumstances of internal and external environment, the overall economy of Jinjiang has not stopped.

In the past six months, when the municipal government, enterprises and the society have taken a series of positive and effective measures, Jinjiang's economic operation has not only undergone major fluctuations, but also maintained a steady upward trend.

Yang Yimin, the Secretary of the Jinjiang municipal Party committee, believes that the current economic situation has both adverse and favorable aspects.

After half a year's efforts, the government has prevented the economic rise and fall, and has continued to rise steadily.

In the evaluation of the Eighth National Basic competitiveness and scientific development of county economy in July this year, our city ranks sixth among the top 100 counties (cities) in the country.

In the first half of this year, the net revenue of our city increased by 6 hundred million. If we continue to maintain this trend, the total annual net increase will be 1 billion.

This year, the key construction projects in our province account for 9.4%% of the province. In the first half of the year, foreign businessmen actually accounted for 8.7%% of the province, which are all the development potential of our province. In the first half of this year, the fiscal revenue growth of our city was 20.1%%, while the average revenue growth of the "national brand" brand enterprises increased by 34.3%%, and the average tax growth of the listed companies and the latter enterprises increased by 34.97%%, indicating that the brand and listing pulling effect were very obvious, which also showed that our current efforts are gradually pforming into the actual results of economic development.

From the perspective of microeconomic operation, there are many bright spots in the first half of the year.

First, the development trend of traditional industries is still strong.

Several traditional industries increased by more than 20%%, and three traditional industries, such as shoemaking, leather making, textile and clothing, ceramic and building materials, accounted for nearly 70%% of all industrial output. Last year, there were 237 enterprises with over 100 billion yuan in output value, and 154 in the first half of this year. According to this trend, it will probably exceed 300 by the end of this year.

Two, investment in fixed assets increased considerably.

The investment in the first half of this year was 8 billion 80 million yuan, an increase of 30.1%% over the same period last year, which shows that there are new projects landing and that the expansion of enterprises' capital increase is more vigorous.

The three is the readjustment of the export structure in the direction of optimization.

In the past, our main export market in the United States, and now the main attack on Europe, exports to Europe in the first half of this year increased by 220%% over the first half of this year; although the total export volume decreased, the value of goods increased, especially the unit price of finished shoes increased by 13.4%%.

The four is accelerating the upgrading of technology and equipment.

Taking advantage of the depreciation of the US dollar, the enterprises in our city have introduced large quantities of advanced technology and equipment to speed up the upgrading of their equipment.

In the first half of the year, a number of leading enterprises imported technology equipment worth 960 million yuan, a group of enterprises began to carry out technical pformation, and reported to the Bureau of technical pformation project investment has reached 2 billion 240 million yuan.

Five, some enterprises began to take the road of differentiation and individuation.

Overcome the disadvantages of homogenization competition and gradually realize the individuation of the way of enterprise development, the differentiation of market competition and the diversification of similar products.

Six, joint cooperation has gradually become the consensus and action of some enterprises.

In the past, the lack of a strict sense of cooperation among enterprises in our city has begun to take the road of joint venture, which shows that the concept of Jinjiang entrepreneurs is changing, and that traditional industries are in the stage of integration, shuffling and upgrading.

Many enterprises are worried about the difficulties of the environment. At the same time, they think frankly that the immediate predicament is the rising price of raw materials and the adjustment factors under the law of industry development.

Therefore, most enterprises have expressed the view that "the low period of the industry, the elimination of bad ones, and the re emergence are not necessarily bad things".

"The law of industrial development is not what we want, but the reality is that we must overcome the fittest according to the law of the industry.

From the perspective of industry, we should learn to protect ourselves and adjust ourselves when the market is adjusting.

Jinjiang national Hui shoes clothing Limited company president Ding Guo said that the market is competing every day, the change in the environment is always up and down, the price of the raw materials of the enterprise is not terrible, the key is to find the core competitive advantage.

Under the severe pressure of multiple pressures, Jinjiang enterprises have grasped the chance of upgrading industrial structure, optimizing structure and enhancing competitiveness.

Facing the pressure of export market, some shoemaking enterprises call for strong alliance among enterprises.

Such a union is not a direct takeover or merger among enterprises, but rather an upstream and downstream enterprise, such as a joint sales joint venture set up by overseas enterprises, a large order integration industrial chain, and a common digestion cost and a combination of risks.

Ding Youyi, chairman of the company, told reporters: "at present, our finished shoes are mainly exported to dozens of countries in many parts of the world, such as North America, Europe and South America, and are one hundred percent of the export oriented enterprises.

60%% is a pfer order for foreign trade in our foreign trade order. 40%% is the foreign customer order accumulated by our company for many years.

Although we also have direct foreign trade customers, if we want to set up sales branches directly overseas, we still have some difficulties in terms of capital strength, technology and legal support.

Now, if the external environment continues to persist, enterprises must take concrete measures to deal with the current difficulties.

Joint venture is not necessarily necessary for mergers and acquisitions. Joint investment projects are also acceptable.

Ding Youyi thinks.

In addition, even in the face of laws, foreign trade disputes and other issues, it is much better to unite together than a single enterprise.

In addition, the price of raw materials is still high, and the cost of intermediate trade links can also alleviate the current cost pressure.

Wu Tianci, general manager of Jinjiang Xintai shoes industry, said that the demand for outdoor hiking shoes on the European line and the US line is increasing.

Outdoor mountaineering shoes have high technology content, and production in China is more competitive than in foreign production.

At present, the company has shifted its production line to golf soles and outdoor climbing soles.

Since last year, a number of small and medium-sized enterprises have sought to locate Li Lang (China) Co., Ltd., and asked for supporting processing for "Li Lang".

Anta (China) Co., Ltd., Jinjiang Sanford Textile Industrial Company and other local leading industry leaders extend the industrial chain to bring a group of small and medium-sized enterprises with good foundation into industrial clusters to achieve win-win development.

In the first half of this year, 12 leading enterprises in Jinjiang introduced advanced equipment valued at 964 million yuan. 7 food enterprises and foreign suppliers reached a total purchase intention of 300 million yuan. At the same time, 26 enterprises planned to invest 2 billion 214 million yuan to carry out technological improvement to improve their competitiveness.