Home >

Step By Step: Differentiate And Highlight Competitiveness

2008/8/27 10:00:00 4

??? 日本語 Fran?ais English 中文

At present, more and more consumers feel that the market has changed a lot.

Consumers will find many similar products or different brands of the same type of products in the market when buying products.

Nowadays, the surplus of products and the homogenization of products are inevitable.

Consumers' consumption behavior is also shifted from product consumption to brand consumption, and the core of their consumption is also shifted from the functional consumption of products to the personalized consumption of brands.

Therefore, enterprises need to pay attention to brand differentiation while developing brands.

Jinjiang, Fujian, is the industrial base of sports shoes and has the reputation of "China Shoes Capital".

The more than 3000 shoemaking enterprises are concentrated here, and there are thousands of brand shoe enterprises.

As we all know, Jinjiang shoe enterprises imitate the trend, whether it is brand publicity "star + advertising" mode or product style or marketing mode, will imitate a successful development mode, which causes the competitiveness of enterprises in the whole industry gradually weakened.

Step

差異化凸顯品牌競爭力

"This year is the most difficult year for the footwear industry to develop. The rise of costs and the adjustment of policies have made enterprises breathless.

Many enterprises are wandering on the brink of life and death.

However, in order for enterprises to survive, it is necessary to enhance their competitiveness.

At present, more and more brand of sports shoes, especially Jinjiang.

Too many brands will naturally obscure the brand's awareness of consumers.

So I think we should find out a way that suits the development of our enterprises, and highlight product personalization to make the brand prominent in the consumers.

Mr. Zhang Ming, chief executive of Bu Zhi Ba, said.

Step by step is one of the many sports brands in Jinjiang. As a fashion sport brand, bu Zhi Ba has been specializing in the fashion industry.

In order to step out of a personalized fashion line and enhance brand competitiveness, this year, the company will join hands with the Internet cafes across the country to form a strategic alliance of cooperation, so that more consumers can understand the "step by step".

In addition, in the next step, we will sponsor representative fashion events and enhance interaction with consumers.

Step

整合競爭力全面提升品牌

The famous "barrel theory" in economics points out that in order to maximize the capacity of wooden barrels, we must solve the problem of "complementarity" in short planks.

However, some shoe companies often regard their own or others' successful methods and strategies as the Bible, blindly develop the advantages of "long board", and ignore the hidden crisis of "short board".

Therefore, "barrel theory" reminds enterprises that survive in the competitive environment, can not blindly develop the long board of fast pulling effect and cause the imbalance of competitive resources.

Enterprises should enhance their overall competitiveness in an all-round way so that enterprises will have absolute advantages in fierce market competition.

At present, most shoe companies will invite star endorsements as the main competitiveness of enterprises.

"Celebrity endorsement can make consumers recognize the brand faster, which is a way of brand promotion, but it is not the only weight to enhance brand.

If the enterprise wants to develop in an all-round way, it must start from all aspects of the enterprise, and the other side will only restrict the development of the enterprise.

Step leader, Zhang chief said.

In order to enhance the brand competitiveness, the company emphasizes the integration of the overall competitiveness of enterprises, whether in product development, terminal construction or marketing mode, it is required to do better so that it can get a comprehensive improvement from the whole.

Imitation of the development mode of successful enterprises is no longer a magic weapon for the development of enterprises.

Although "dare to be a man" is a way of management highly praised by many successful people, this success is always behind the imitator.

Only by avoiding blindly following the trend, taking the cream of a successful enterprise, combining the advantages of its own enterprises, and constantly innovating and taking the route with its own characteristics, can we enhance the differentiation of brands in the increasingly serious market of brand homogenization. Even in the baptism of the industry, it can also become a winner who never falls.