Chinese Brand Shoe Enterprises Successfully Enhance Their Image Through Olympic Games
During the Olympic Games, Chinese brands, which were widely exposed by domestic and foreign media, successfully launched the world-famous reputation, which is no longer the big predicament of the former market, but even low image.
Over the past year, China's exports have been repeatedly recovered by western countries such as the United States, making "China made" a haze. In the 17 days of the Beijing Olympics, the media exposure has made a valuable advertisement for Chinese enterprises.
Seth Grossman, director of brand communication strategy of Klan media, China's media operator, pointed out that many Chinese enterprises can get on the Olympic Games, not only expand their own market, but also enhance their popularity in the international market. He mentioned that Lining, the founder of Li Ning Co, the mainland famous sporting goods producer who lit the Olympic flame terrace on the eve of the opening ceremony of the 8 day opening ceremony, is the best example.
At the time when Li Ning Co was competing for the qualification of Beijing Olympic Games official sportswear supplier, although it was defeated by Adidas, the company still managed to win sponsorship of four Olympic teams, such as table tennis, diving, gymnastics and shooting. The four teams have covered 25 gold medals in 51 gold medals at this Olympic Games.
In addition, Lining also won the international sponsorship of the Olympic teams of Spain, Sweden and Argentina, the men's basketball team of Tanzania, the Tanzania track and field team, the marathon and the American table tennis team.
Haier, the home appliance giant of the Olympic Games Village, is responsible for the association of all kinds of personal computers in the Olympic media village. It also occupies the landlord's advantage and is expected to greatly enhance its competitiveness in the international market.
- Related reading
- Market network | Purifying Agent For Online Real Name Network Market
- Industrial Cluster | Domestic Sports Shoes Enterprises Seize The Commanding Heights Of Asian Games Marketing
- Agent Recommendation | Casual Wear, Cartoon Image, Product, Cold Reception
- Market trend | Approaching The Career Of Inspectors In Southern China, 2
- Investment leisure | The 07 Style Uniforms Become The Business Uniforms.
- Industrial Cluster | Inverse Ratio Effect Of Order And Profit Rate
- News and information | Why Did The Textile And Apparel Industry In The Pearl River Delta Abandon The List?
- Market trend | Approaching The Career Of Inspectors In Southern China, 1
- Industrial Cluster | Zhejiang Hangzhou Exports Children's Wear For Three Consecutive Years
- News and information | Henan To Undertake The Pfer Of Coastal Garment Industry To The Central And Western Regions
- Credit Scale Helps Jiaozhou Small And Medium Shoe Enterprises "Blood Pfusion"
- West Shoes Move Eastward, Italy Aims At Chengdu Shoe Factory.
- The International Exhibition Brings Wings To Sichuan Shoes.
- Footwear Industry Is Also A Win-Win Environment And Technology.
- Consumers Should Be Careful About The Poor Quality Of The Shoe.
- "Two In One" Deformation Shoes Come Out Miraculous.
- Prospects For Export Of Vietnam'S Shoe Leather To EU Are Worrying.
- West Shoes Move Eastward, Italy Favors Chengdu Procurement Festival
- Shoe Companies Start Saturday'S First Application.
- Quanzhou Shoe Enterprises Take Advantage Of Capital And Olympic Marketing Is Thrived.