West Shoes Move Eastward, Italy Favors Chengdu Procurement Festival

Bai Ya Du, chairman of the Italy shoes and shoes Association, said that this is only the first step for Italy shoe industry to enter China in a large area. In the process of the global shoe industry pfer, Chengdu's strength has just been revealed, "the west shoes are moving eastward," and Chengdu has a good foundation for undertaking and development prospects.

Less than a month after the "5. 12" earthquake, Bai Ya Du came to Chengdu to study in person. But when he brought back the news that the earthquake had little effect on the footwear industry in Chengdu, he brought back a great response in the area.

Subsequently, many enterprises took the initiative to contact the women's shoes city of China to purchase the organizing committee. As of August 26th, only 30 Italy shoe enterprises association of Italy had recognized the exhibition.

The Italy shoes Association is the top shoe industry association in Venice. It has more than 1000 small and medium-sized footwear companies including Venice and Padova. Its membership employs more than 14000 people, with an annual output value of more than 1 billion 600 million euros, and 89% of its finished products are exported.

5 years ago, the boss Franco had once made an order in Chengdu, but because of differences in quality standards between the two sides, Franco finally failed.

5 years later, Franco returned to Chengdu, and reached more than 2 million euros with Chengdu eBay shoes.

After learning about the international procurement Festival this year, BALLIN Franco also became the first foreign enterprise officially registered in the organizing committee.

Boss Franco said that during the past 5 years, great changes have taken place in the footwear industry in Chengdu, which is the main reason for changing their attitude.

And the combination of various factors, Chengdu footwear industry now has the advantages of other places can not be compared.

At the same time, with the increasing international influence of women's shoes in China, the brand and technology of high-end footwear industry in EU countries are also very optimistic about Chengdu. They have expressed their desire to cooperate and develop in Chengdu, and have formed the trend of "moving west shoes to the East".

Peng Jun, chief executive of the China Women's shoes capital international procurement organizing committee, told reporters that there are so many Italy shoe companies coming to Chengdu that they are both unexpected and expected.

In recent years, China's women's shoes have been continuously promoting industrial development, making Chengdu an important base for the domestic and international footwear industry.

Two years ago, the shift of "East shoes to the west" in China was mainly due to the pfer of production. Nowadays, the "west shoes move eastward" and more are the pfer of technology, brand and fashion culture. It is believed that it will further promote the footwear industry in Chengdu and move towards the international trend.

"It can be said that this year will become an important year for Italy and other western footwear industry to move to China."

Nearly 100 footwear enterprises from the province attended the meeting.

According to the circular, the export value of Sichuan's footwear industry is less than 5 million dollars in 2000, and exports are expected to reach US $300 million by 2008. In just 8 years, the growth rate will reach 60 times.

In the first half of 2008, a total of 3376 footwear products were exported, with a value of US $167 million.

Exporting countries are mainly from Russia and other CIS countries to the developed countries such as the United States and the European Union. The brand has shifted from OEM to OEM and independent brands. The trade pattern has shifted from border trade to bulk trade and border trade. The overall situation is encouraging.

The shoe industry in Sichuan has achieved initial success in undertaking industrial pfer.