Shoe Industry Brand Agents Make Three Big Moves For Shopping Malls

Nowadays, the shopping mall is being highly sought after by the big shoe brands. Many brands have sharpened their heads to squeeze in, but they can only hear the sound of falling in front of them.

"It's harder to get into the mall and make profits in the mall", which seems to be the voice of many people who retreat in the mall.

But why is the big shopping mall, only you were cleared?

The reason is that, apart from brand factors, the management of shopping malls counters is worse.

The ancients once said "Wen Zhi" and "Wu Zhi". I think that for the management of shopping malls, we should prefer "Wen Zhi" and "humanization".

First, the relationship between customers and customers is in the lead.

At present, the export of China's footwear industry has been frustrated, and a large number of brands either sell to domestic market or increase the domestic market, which makes the domestic market crowded with brand crowding four more.

Because shopping malls can not only enhance brand quality, but also have the advantage of large volume of traffic, it is easy for customers to play the role of informative propaganda. Therefore, shopping malls can play the role of bridgehead in the entire market promotion, and it has the propaganda effect from point to area.

Therefore, after a new round of shopping malls, the market has been touted by the major brands and become a pilgrimage to the brand.

But in the battle for resources, the shopping mall has become scarce resources, and has become a cross legged brand.

In addition to the brand that the shopping mall actively introduced to improve its image and attract customers and sales, other brands that are stationed in shopping malls are mostly agents.

After providing the brand related procedures issued by the store, a public relations war with a torrent of turbulence has been staged.

Finally, there is no doubt who has good interpersonal relationship with the mall, and whose brand is likely to enter the shopping mall.

Doing well the interpersonal relationship with the specific person in charge of the shopping mall is an important business before and after the agents enter the shopping mall. It should be listed on the agenda of the brand operation in the shopping mall.

Good customer relations with shopping malls can occupy a good counter position. People can get help when brands encounter the crisis of clearing up.

How can we do well with the specific person in charge of the store?

Gifts are the most commonly used methods of brand agents. However, all brands are in use, and the head of shopping centres can hardly choose among brands. So the most fundamental thing is that agents attract the person in charge of shopping malls with personality charm so that they can once and for all.

When agents communicate with people in charge of shopping malls, in addition to displaying the charm and confidence of the brand, they should also convey their sincerity. They should study the person in charge of the shopping mall and make the right impression on the person in charge of the store.

A brand and several other brands want to enter a shopping mall in Wuhan. A brand agents abandon the idea of entertaining guests. They know that the head of the store is worrying about the children's further education. The agent has facilitated the use of other resources to help him. Therefore, A brand has successfully entered the shopping mall without spending a sum of money wrongly.

To some extent, the person in charge of the market has mastered the brand's power to kill and kill in the shopping mall. Therefore, dealing with the customer relationship with the shopping mall is a problem that agents should not neglect in the management of the shopping malls.

The agent should mention the important position of the person in charge of the shopping mall, and treat him like a salesperson running the customer.

Two, draw the guide.

As the front-line customers who are in contact with the terminal customers, their sales skills, temperament, service quality and overall quality will directly or indirectly affect the terminal image of the shopping mall and brand.

At the same time, due to the fact that there are more competitive brands around the counter in the mall, the role of guide salesmen in promoting sales performance is more obvious and direct.

At present, the management of shopping guides in most shopping arcade adopts the unified management of shopping malls, agents are responsible for the training of salesmen and salaries.

In shopping malls, the improvement of sales performance not only means profit, but also means avoiding the bad luck of being eliminated at last. Therefore, the management of guide buyers is particularly important.

In addition to strengthening the sales skills training of purchasing agents, agents should be more interested in attracting people's minds.

Because the management mode of the special store and the management mode of the store are different, the management of the shopping guide is a multi headed management. It is inevitable that there will be a lack of clear positioning of the buyers.

The multi management also makes the mall shopping guide no duty shop salesman so conscientious and responsible for agents and brand loyalty. This requires agents to adopt a humanized management policy and adopt incentive material rewards.

Generally speaking, the shopping guide's sense of belonging to the shopping mall is not very strong. Agents can take the opportunity to cultivate the sense of belonging of the salesperson to himself and the brand, regard the concern as a system, continuously encourage the shopping guide, and communicate with them equally, so as to cultivate the loyalty of the shopping guide.

As a matter of fact, if agents can care more about purchasing agents and have more humane measures in daily work and life, the heart of the shopping guide will naturally close to agents.

In addition, proper Commission, bonus and other systems are also a good way to promote sales and retain excellent shopping guides, but when setting rewards, they should pay attention to the balance between shopping guide and other brands.

A senior practitioner once said, "why does the consumer choose BELLE, because its shopping guide is prettier than other brand guides." although this is a joke, it is certain that if the agent wants to win the shopping mall, he must pay attention to the platoon leader, because her role in the sales of the mall is even more important than that of the agent.

In fact, the shopping guide is also the agent's customer, and also the object of the agent's service.

Agents should face up to the role of the guide and assist them with the correct words and actions so that the guide can really use it for themselves.

Three, enhance the management of goods

Sales sell products, and make profits. If the goods in the mall are not loved by consumers, how can they profit?

Why do so many brands sell well after they enter the shopping mall with a good brand name?

Why do so many brands in the shoe city write a song of the first sales champion after entering the mall but the business situation is bleak?

This is certainly related to such a cause, but it is undeniable that products are not marketable.

Because the level of consumers in shopping malls is different from that of exclusive stores and shoe cities, their values and aesthetic standards are quite different. If the shoes in stores and shoe cities are sold to stores, their market popularity will be different.

Selling products should also pay close attention to the proximity between products and target consumers. This requires agents to do a good job in the analysis of consumers in the shopping mall, and select the targeted shoes in the shopping mall when ordering.

Agents can arrange salesmen to do consumer statistics. For example, what type of shoes are sold?

What colour is it?

What size is it?

Consumer age?

How are they dressed? Are there any unaccompanied purchases?

Who accompanied?

And so on, with these first-line information, agents can have targeted purchase.

Poor logistics is a hindrance to sales of goods. Some shopping centers are now taking the form of uniform distribution, which has brought difficulties to agents' brand management, resulting in a failure to make up for the best-selling funds, and miss the sales date and become a stock, eroding profits.

There are also some shopping malls which allow agents to stock their own products. Therefore, in order to save time for goods to reach sellers, each brand usually has a hidden area with relatively small storage area in the counter, which is used to put the best sellers and new models.

But even this way, there is a certain risk. If the agent is wrong about the bestseller, the role of the warehouse will not exist, and the market will also be in urgent need.

Therefore, agents should strengthen the grasp of the market, be able to judge the best-selling funds, communicate with the shopping malls as early as possible, and take precautionary measures.

In addition, in view of the love of the mall, the agent's heart, promotion, agents can also play tricks in the allocation of goods. For example, according to the climate and market conditions, before launching the sale, the stock shoes should be put on the stock market and the shoes will be sold to the stores, so as to minimize the losses caused by low price promotion.

This is generally not easy to do, the key is to see the agent's keen sense of the market, as well as the customer relationship with the mall.

In addition, the shoe brand can also contact other industry brands in the mall to make joint promotions, such as buying coupons from A to B.

The above mentioned contents are only a role to play, but it is not comprehensive. In fact, to win in shopping malls, more efforts should be spent outside shopping malls, such as shoe enterprises to enhance brand image, increase product development efforts and pertinence, agents strengthen market foreshadowing, create brand reputation in the local market and so on.

It takes a long time to win the market and manage the brand.