"Kangnai" Store Opens Into European And American Metropolis

Since the first overseas franchised store was established in Paris, France in 2001, Kangnai has been one of the first enterprises to implement brand strategy in the domestic leather shoes industry, and has launched an international strategy of "going out, going in and going up", calling for international famous brands.

But for China's manufacturing industry, behind the aura of a big producing country is the dilemma of a weak brand.

China's footwear industry accounts for 51% of the world's output, but there is no brand that can be heard in the international market.

But Rossi, former chairman of the Italy Footwear Association, studied Kangnai shoes in a forum, and scored 8 points for Kangnai. The lack of "2 points" is the popularity and reputation of the brand.

Zheng Xiukang, chairman of Kangnai group, said, "Kangnai people have to make up the brand of" 2 points "so as to achieve leapfrog development.

Subsequently, the Kangnai brand monopoly network in Europe and America came into being.

In July 9, 2006, the 280 square meter Kangnai flagship store entered the commercial gold zone of Paris, and was praised by the media as "the symbolic event of the Chinese shoe brand becoming the mainstream business circle outside the country".

Up to now, Kangnai has opened more than 200 stores in more than 20 countries and regions, including Europe, America, Asia and Africa, and has entered dozens of overseas mainstream shopping malls.

Kangnai plans to reach 1000 overseas stores in 3 years.

In order to integrate with international standards in terms of technical standards, Kangnai successfully became a member of the SATRA organization in 2001, and received SATRA every year to provide Kangnai with technical services including improving product technology, product quality, product testing technology standards and so on.

At the same time, Kangnai offered to cooperate with STATRA to set up a laboratory, and invested 10 million yuan under the technical service of SATRA to establish a shoe R & D laboratory, developing new processes, new materials, and new technologies.

In August 28, 2004, Premier Wen Jiabao inspected the Kangnai group and spoke highly of your internationalization.

Kangnai has also made use of its own technological advantages to take part in the formulation of national footwear standards, including the "leather shoes standard", and has served as vice chairman and Deputy Secretary General of the national footwear Standardization Technical Committee, and the chairman of the national footwear Standardization Technical Committee.

In addition, we should actively introduce the performance excellence management mode, follow the PDCA cycle rule, and make continuous improvement of leadership, strategy, customer and market, resources, process, measurement and improvement, and operation results, so that enterprises can achieve outstanding leading business performance.

In 2007, Kangnai took the lead in winning the highest award in the field of management, the national quality award, and achieved a leap from excellence to excellence.

By 2010, the usurusk economic and trade cooperation zone will complete the investment of 2 billion yuan, and build an overseas important production base covering 2 million 280 thousand square meters, which can accommodate 60 light manufacturing enterprises. The annual output value will reach 24 billion 800 million yuan.

At the same time, Kangnai plans to integrate several shoe brands in Italy and Spain in the next few years, and will quickly channel Kangnai brand into their channels so as to complete the leap from "single product export" to "capital outputting", from "made in China" to "made in the world".

By 2015, Kangnai will achieve 10 billion of the sales revenue of the leading products, 1 billion 100 million of the profits and taxes, and achieve the comprehensive strength of the domestic industry. The top and middle grade leather shoes will be listed among the top 20 in the world.

Zheng Xiukang, chairman of the board, said: "a person is like a trademark, an image of a rising head. Let both Wenzhou shoes and Wenzhou people raise their heads to make Chinese shoes and Chinese people - the industry Book Net - raise their heads.