From IT Agents To Product Operators' Growth
Since the beginning of the year, a new type of Internet marketing software has been frequently reported in the media: "E Mai Tong" business opportunity publishing engine. This software has taken the lead in the application of SAAS (software as a service) mode in the field of information dissemination software in China. Luzit, a senior Internet Marketing Planner, assert: "E Mai Tong has to dig a golden mountain in the marketing market." Emerging from Southern China Behind a leading product, there must be an excellent enterprise. Behind E Mai Tong is a network company growing up in Chaoshan and rising in Southern China, Shantou Yongtu Technology Co., Ltd. The company has its unique advantages and characteristics. It is a well-known overseas Chinese school founded by Shantou University and its e-commerce graduates. It has been fighting for five years in the Internet marketing industry. Five years, for life, it is a long time, for a company, it is just a beginning. This started in Yong Tu, Shantou University, but it was very precious. In this period of time, it accumulates technology, capital, experience, talent and management, and begins to release its energy. Two years ago, it became the core agent of Baidu in eastern Guangdong. After only four months, it passed the strict assessment index and became the sole agent for the three cities in Guangdong Province (Shantou, Jieyang and Chaozhou). Baidu's general agency competition is fierce, and it can stand out among many Internet companies. It shows that the strength and service level of Shantou permanent chart is second to none in eastern Guangdong. In the first year of the general agency of Guangdong Province, the company won the "2006 Baidu Southern China best market Award" and the Baidu best customer service team award - "Golden Apple Award". The professional services provided by our company are recognized and praised by customers and have a relatively large influence in the whole Southern China area. "Acting as the general agent of Baidu is like carrying an iron rice bowl." Liu Weibin, general manager of permanent map of Shantou University, said. However, the strength and global vision of the company has made it necessary and capable of launching its own products. So E Mai Tong has released the engine of business opportunities. After more than two years of arduous research and development and testing, combined with the company's five year experience in Internet marketing, it finally entered the market in 2007 and succeeded at one stroke. This is the first web publishing engine in China. It has taken the lead in the application of SAAS (software as a service) mode in the field of information dissemination software in China. It has solved the difficulty of installing and using traditional marketing software, and has become a difficult problem when many enterprises purchase it. It is called the "change of soft ware industry triggered by network marketing" by the industry. Innovation is the foundation, independent research and development create great value. From 2002, a student start-up company supported by only six colleges and universities went to the core agent of Baidu in 2005 and then to the general agent of Baidu District in 2006. Finally, the independent product was successfully launched in 2007, and the whole road of Shantou University was developing rapidly. In the past five years, we have accumulated rich experience in the field of network marketing, and even more than thousands of network marketing and start-up companies in China. They have made a successful example of seeking greater development and pointed out a good way out. At present, the Internet Co is moving towards the era of "the stronger the stronger, the weaker the weaker". The factories that master the core technology control a large amount of resources, and have launched direct selling with strong strength, making the living space of thousands of downstream agents increasingly atrophic and bitter. Where are these Internet companies going? If you link up an Internet incident just now, you will be more aware of this. In October 23rd, the southern interconnection, the largest search engine agent in the south, collapsed overnight. The reason for this is that it has a large relationship with the agency's two search engines. "Guangzhou windows" reported that there is a deep industry insider said, "Southern interconnection is a major reason for the closure of Baidu's proxy." "Internet Co, which focuses on sales and services, must build up its own technology team and develop its own core technology and core products. Over the past few years, we have always been on a diet, and we have been trying hard to start our business. We have a technical team of nearly 20 people and set up our R & D center under the scale of less than 100 people. This is the key to our success in creating our own products. " With the steadfast style of IT people in the south, Liu Weibin, the gentle general manager, said an interesting "vulgar language": the Internet sales company must have the determination to "get rid of underwear and carry out core technology" if it wants to develop for a long time. At the same time, he also stressed that the lack of strong financial support and technical strength of downstream agents, if you want to develop their products, the key is to find their entry point. "Avoid too big a concept, small innovation, as long as the market demand, can also bring great benefits; avoid follow suit, and do not conduct in-depth market research, and ultimately lead to the development of products without market space, to bring survival crisis to enterprises." In the process of developing E Mai Tong, we have pinpointed the problems of the installation and use of software in the current domestic network marketing and distribution, and firmly seized this point. We are determined to develop an online marketing publishing software without installing SAAS mode. More than two years of arduous research and development, repeated after repeated trouble, and finally worked hard to bear the heart of people, in early 2007, the product successfully launched, greatly welcomed by the market. It is understood that at present, the product is rapidly infiltrating all parts of the country, and the existing agency channels "south to Hainan's Haikou, north to Heilongjiang's Harbin", has a great spark. Lofty aspirations, building harmonious channels will never be negative. "2008 is a landmark Olympic year. The goal of Shantou permanent chart is to become China's best network marketing project operator in 2008." Two years ago, when the company set this goal, many people were skeptical. With the successful launch of its own products, this goal is no longer an inaccessible myth in the interior of Shantou University. Speaking of the future development of enterprises, Liu Weibin is full of confidence. He admits: "Shantou permanent plan" is based on its benign operation, and does not intend to merge into venture capital. "The company also hopes to absorb the lessons of other products operators, and establish a long-term win-win cooperation with all partners. And with our five years of operation experience, from all aspects of the operation of the enterprise, help and support the rapid growth of all partners, with their courage, never to be negative! " After the Yangtze River, the waves pushed ahead. In the process of communicating with Shan Tu Yong Tu, I feel the sincerity and reality of the company everywhere. With the continuous collapse of the Internet bubble and the increasing awareness of enterprise network marketing, today, there is still a serious lack of integrity and trust between the upstream and downstream of IT products. Like the permanent map of Shantou, such a step by step, based on technology, and based on the harmonious and win-win industry, it will definitely go out of its bright sky and become a shining star of China's Internet. | |
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