The New Sports Shoes Are Sold With The Word "Embarrassed".

"I bought a pair of shoes today, and there was an embarrassing word in my shoe."

Recently, a netizen posted a blog on embarrassing people wearing a pair of shoes and attached several photographs of different angles.

After seeing the photos, many netizens were amused by the new shoes, and they were impressed by their creativity. They praised the shoes very much.

Netizen Mu Yi Xiao Wu said, "I didn't find such humor. It's not bad. Let's go to the mall to see it."

Many people asked where the shoes could be bought. Apart from the surprise and appreciation of the creativity of the shoes, some netizens joked, "it's terrible. When you wear your eyes, you drop 45 degrees."

What is the meaning of "embarrassment"? Why does the brand print the word on its shoes, and so many netizens respond so positively? The "seven song" that often goes on the Internet says: "Jiong" is an ancient Chinese character, reading Jiong, the original meaning is "bright".

The word "Qiao", which is popular in the Internet, is endowed with new meaning because of its shape.

The shape of "embarrassment" is like a depressed face. "Mouth" can be seen as the outline of the face. The "eight" in the mouth is two eyebrows that are drooping because of depression and sadness. The mouth below the eight characters is the mouth that is aggrieved and opened.

Because of the image, it is endowed with new expression of sadness, helplessness or extremely embarrassing mood.

In addition, the word "Qiao" is identical with "embarrassment", making it a good substitute for expressing depression.

Businessman: "embarrassed" shoes are sold out of stock

With more and more people's recognition of "embarrassment", shoes with various "embarrassed" patterns have appeared on people's feet.

What about the sales of such fashionable shoes? Yesterday morning, reporters visited Chengdu's most popular spring road.

Walking into a Lining store near Chunxi Road's south mouth, it was easy to find two pairs of men's "embarrassment" shoes in the store's prominent place. The main colors were white and black.

According to the salesperson, this is the new shoe that has just been listed this year, and there is a coffee shortage.

Because of the popular Internet elements, it is very popular among young people. "Basically, they can sell one or two pairs a day, and the sales volume is very good."

In the two floor women's shoes area, the "Jiong" shoes have been sold off.

"Yesterday, a couple bought two pairs of shoes with the same style.

A salesperson from another store said that the price tag of 319 yuan and the price of 299 yuan were the most popular shoes in the shop. "These shoes are not expensive in the middle price, but also limited, so they are easy to sell."

According to the information on the official website of the brand, the shoes were listed in early July this year, and there are three styles of men's shoes and women's shoes.

Reporters noted that different stores as a sales situation, and some three models at the same time, some choose only two styles, but they often sell goods.

Experts: big brand marketing awareness enhanced

The surging surge of online "customer" culture has enriched the social culture. It has also become a part of entrepreneurship in twenty-first Century that businesses promptly receive network culture and respond to Internet culture quickly and innovating.

Professor Li Yu, President of Sichuan Institute of marketing, said: "although the torch was ignited by the Olympic Games, the popularity of the torch was expanded, but the growth history of the twenty years also made the image of the brand solidified in the minds of some people."

Because of this, some people who pursue fashion may feel that this brand is not fashionable enough and not fashionable enough.

"The emergence of this" embarrassing "shoe represents the unconventional design idea of the brand and wants to change people's understanding of Lining through innovation.

Professor Li Yu believes that the advantage of choosing the most popular elements in the Internet is not only to attract netizens, but also to enhance the image of the brand and make the brand more fashionable in people's minds. This is also the embodiment of the awareness of the marketing of big brands.