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"Three Fires" To Burn A Shoe Industry "Brand County"

2008/8/29 9:57:00 4

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The shoe industry of Yongjia was burned by three big fires. The brand County of Yongjia was burned by three blazing fires.

Three, the fire, a hard burned quality, two burned red brand, three burned the integrity - the fire did not burn Naga Yoshihito's entrepreneurial spirit, but stimulated the spirit of Yongjia private enterprises against the trend, and cast the reputation of Yongjia shoes world-famous!

Three, the red shoe industry of Yongjia is like the Phoenix's nirvana. The shoe industry of Yongjia has developed in the sudden hunting fire.

In the Yongjia footwear industry corps, Yongjia AOKANG Footwear Group has been in the lead - Fashion 126 brand official online store - status, leading Yongjia shoe industry to the magnificent.

First, the quality of hard Yongjia shoes.

In August 1987, the Wulin Square adjacent to the Hangzhou commercial building.

More than 5000 pairs of inferior Yongjia shoes were burned.

At that time, due to the novelty and low price of Yongjia shoes, the supply market in China was in short supply, and some manufacturers relaxed the technological upgrading.

In the Hangzhou market, because of the shortage of supply, dealers sold seven or eight yuan of shoes at a price of seventy or eighty yuan or even higher, which resulted in the infamy of Yongjia shoes.

This fire has made the footwear industry of Yongjia enter the two stage of entrepreneurship.

Yongjia is also named "forever false" by the domestic media.

And the Yongjia private enterprises, led by AOKANG group, have learned from each other, and Phoenix has become nirvana.

After that, Yongjia led the shoe industry to invest more than 500 million yuan a year in technology, and most enterprises introduced the advanced equipment and technology in Italy and Taiwan.

Second brand of red Yongjia shoes.

In December 16, 1999, it was also in Hangzhou's Wulin Square, Wang Zhentao, chairman of the AOKANG Footwear Group of Yongjia and the Zhejiang Leather Association, which ignited a fire that made more than 2000 pairs of counterfeit products such as fake AOKANG and other famous brand products of Wenzhou become ashes in a big fire.

First, after the fire, the quality of Yongjia shoes is soaring, and sales are also unprecedentedly high.

Under such circumstances, a lot of fake and inferior products posing as Yongjia shoes have appeared on the market, which has greatly damaged the reputation of Yongjia shoes.

Therefore, the Yongjia people themselves lit the second fires.

From being burned by others to burning other people's shoes, Yongjia shoe enterprises finally went out of the shadow of "fire".

Second, after the fire, Yongjia shoe enterprises quickly pushed forward to "brand building market" and became the Chinese footwear market with the most famous footwear brands.

In September 12, 2001, it was awarded the "China Shoes Capital" by the China Light Industry Federation.

Third, firing the integrity of Yongjia shoes.

In August 8, 2007, Wenzhou's sixth integrity day, Wenzhou private enterprise large-scale theme series activities held in Hangzhou Wulin Square.

On this day, two representatives from Wenshang, Nan Cunhui, chairman of the Wenzhou Association for the promotion of business integrity, chairman of CHINT Group Chairman, honorary president of Wenzhou brand association, and Wang Zhentao, President of Yongjia AOKANG group, respectively read the declaration of integrity and the brand proposal, and ignited the "integrity fire" with the leaders of the provinces and cities.

In his speech that day, Wang Zhentao stressed that Yongjia shoe enterprises are going into the global competition. Yongjia shoe enterprises are competing with international brands and international capital to create an internationally famous brand.

In fact, the world layout of Yongjia AOKANG group has already started with the cooperation of Italy shoe brand GEOX in 2003.

In 2003, AOKANG married the first brand GEOX of Italy footwear industry, creating the third modes of Sino foreign cooperation.

In June 18, 2007, AOKANG Global Marketing Summit was held in Wenzhou.

AOKANG, the 3 largest international companies in the United States, India and Hongkong officially launched on the same day.

AOKANG's global marketing strategy is beginning to take shape in the high-end market in the United States, in the India market with second of the world's population and in the Hongkong market, which represents the cutting-edge fashion.

Especially in the India market, AOKANG group found that India is a big market that can sell 2 billion pairs of shoes a year.

In order to better carry out localization, AOKANG recruited local talents in India 100%, and AOKANG India's first store opened in New Delhi in late March. AOKANG is confident that it will become India's first choice brand in the next few years.

Entering the 2008, AOKANG added a lot to international cooperation.

Not OEM, not the general agent in China, nor overseas mergers and acquisitions. In January 8th, AOKANG group and Italy ranked the first VALLEVERDE strategic cooperation in popularity and reputation.

AOKANG group won the VALLEVERDE global brand management right. Its global brand marketing is all run by AOKANG. VALLEVERDE provides product R & D resources, providing technical and legal support.

In addition, VALLEVERDE will assist AOKANG group to set up product research and Development Center at its Italy headquarters, and provide venues, equipment and production resources.

After more than 10 years of hard work, Yongjia has developed a large number of enterprises focusing on quality, brand and credit, represented by AOKANG group, forming a large number of products with good reputation and high market share.

Therefore, this fire of integrity means the higher struggle of private enterprises in Yongjia - industry Book Net - the goal: to create a world famous brand and surf the international competitive market.

Yongjia AOKANG Footwear Group, etc.

Yongjia's private enterprises are leading the Wenzhou footwear industry to a new journey, which is a long way to go.