Five Elements Of Outdoor Promotion Success

Outdoor promotion activities are used by many manufacturers because they are simple in operation, can promote sales and enhance their influence.

However, in the process of actual operation, we often find that the promotional effect is not satisfactory, some people are popular, no sales, and some even have no popularity, let alone sales.

The author believes that outdoor promotion is not to put up a few tents, send a few people to shout, or to take a stage, ask the singer to sing two songs, dance hands to jump two feet so simple.

To do outdoor promotion activities and achieve the established goals, we need to do the following.

　　一、 要有主題 

The theme is the soul of promotional activities.

A successful promotion campaign is always inseparable from a good theme.

And we often see it outside the store, XX season promotion, XX brand clearance sale, and so on, there is no creativity, because consumers are already numb with these calls, can not arouse their interest.

Just imagine, the main street is "price reduction, promotion" and other brands. Who will pay attention to what products you are promoting? Naturally, they are looking straight ahead and passing by.

There is a distinct and pertinent theme, and the result is different.

It can focus your customers' attention on your activities, so that your activities will be half done.

So, how can we choose a good theme?

First, the theme should be distinctive.

A distinct theme can make you stand out from the ordinary and ordinary activities around you, which is different from other brands.

Secondly, the theme of your activities should be closely related to the products you promote.

For example, the theme of "anniversary" can be seen everywhere in the street. In fact, it is very common. If you put it another way, you will be refreshing.

XXX is a company specializing in research, production and sale of small household electrical appliances. Half of its products are related to water, such as electric kettle, electric water bottle, humidifier and so on. In 7, 8 and September, it is the peak season for the sales of these products. What is the theme of its promotion?

"Water Culture Festival"!

This is different from other brands' "summer XX activities", and is closely related to * * aquatic products, giving consumers more vivid and intuitive attraction.

　　二、 要有目標(biāo) 

The goal is to promote the effectiveness of activities.

Just as wars are purposeful, promotional activities also require a purpose to guide the development of activities.

Is it an old product, or a new product?

Is it to enhance brand image or seize market share?

If the promotion does not have a goal, it will make the activity executor not have a goal to strive for, but also will cause the effect of the activity can not be assessed, and the performance of the personnel can not be assessed.

An established goal is the direction we need to strive for.

You just let people go outside to engage in activities, and do not set goals for him to achieve, then he is definitely not passionate, selling one is also selling, selling one hundred units are also selling, people are lazy, he can lazy and why not?

Therefore, make a goal and set up a reasonable reward and punishment system according to this goal so as to motivate you, so that you can move closer to the goal of activity.

Moreover, when setting goals, it is necessary to set the target according to the actual situation. It is better to quantify the goals, such as the sale of 100 products, the distribution of 10 thousand leaflets, and so on.

On the basis of objectives, we can prepare products and materials that are necessary for the preparation of activities, and establish appropriate goals to achieve the goal.

At the same time, the objectives mentioned here are not static. The planners and executors should keep abreast of the market and activities, analyze and summarize them, adjust their targets, make them more reasonable and adapt to the actual situation.

　　三、要有人員 

Personnel are the main body of activities.

Without your staff, your activities will not be effective.

Everything needs to be done by people, especially the promotion activities. It can be said that personnel are the first elements related to the success or failure of activities.

And sometimes we will see that at the scene of the activity, there are one or two tents left alone, and a few stack boxes, where people do not know where to run, and imagine what the effect will be.

Before the activity, we must train and inculcate the people who take part in the activity, let them know the purpose of the activity, and how to do it in the activity, and carry out a reasonable division of labor. We must have someone to follow up, solicit, explain, order and pick up the goods, so as to make every department responsible and orderly.

Avoid some people having nothing to do, while others are busy with their feet, affecting the efficiency.

Four, there must be a demonstration.

Demo is the action language of promotional activities, and the demonstration is much more convincing than the simple oral interpretation, and it works better with the commentary.

The author has witnessed such a demonstration, an air conditioner manufacturer is engaged in activities, but their price is more expensive than other brands of similar products, and the demo of the brand has done only one action, which has dispelled many consumers' doubts about the price.

He did it, dismantling a wind page of the air conditioner, bending it hard with his hands, and the wind page was still undamaged.

When consumers see this demonstration, they will realize that this brand of air-conditioner is of good quality, which naturally pays for it.

Just putting the product there, just by oral explanation, is always lacking something that can arouse consumers' interest.

Moreover, demos can display the advantages and characteristics of their products intuitively to consumers, thus causing them to buy impulse.

　　五、要有促銷 

Promotion and promotion are inseparable. To a certain extent, promotion is promotion, promotion is promotion, and the two are combined into one.

Promotion is the form of promotion, and the purpose of promotion is promotion.

It can be seen that promotion plays an important role in promotion activities.

Promotion is nothing more than these forms: discount, price reduction, purchase and gift, it is more difficult to promote characteristics, but we can conduct targeted marketing on the actions of competitive brands.

So that your sales promotion is different from others.

For example, when brands around you are attracting consumers with "super low" gimmick, do you still use this method?

It can't work. If you buy the gift, you may attract customers.

Of course, promotion is the most important factor in promotion competition.

In addition, joint promotion with non competitive brands is also an important means of promotion.

In the promotion of water culture festival, the Hangzhou office combines the humidifier with a well-known air conditioning brand to make joint promotions. Customers who buy the brand air conditioner can buy a * * humidifier by purchasing invoices 20 percent off, which has achieved remarkable results: in the month of July 2007, the sales of XXX humidifier exceeded 5000 units.

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