Sports Shoes Enterprises Olympic Marketing Staged "Romance Of Three Kingdoms"

The four year Olympic Games have always been a must for businesses. Fat fat Chinese market has naturally become a battleground for all sponsors and non sponsors. So everyone has sharpened their heads to Beijing.

It is said that sports marketing has to say sports brand, but in this Olympic Games, Adidas, Nike and Lining gave us a different Olympic marketing version of the romance of the Three Kingdoms. Despite the turmoil of Liu Xiang's withdrawal, it did not affect the competition between the Three Kingdoms, but added a touch of drama to the romance.

I remember that in the women's three meter springboard final, Guo Jingjing and Wu Minxia appeared in the swimsuit with Lining logo. When the reporter interviewed Wu Minxia's parents for the first time, Wu was wearing a Nike T-shirt to face the lens. The bright Nike LOGO always occupied the corner of the picture. Then the Guo Jingjing and Wu Minxia were both dressed in Adidas.

This is also called the greatest sponsorship spectacle of this Olympic Games.

There are many similar shots.

　　阿迪財大氣粗“挾稱號以令競品”

In the Beijing Olympics, ADI worked hard and made great efforts to get the title of "partner" with a huge sum of 1 billion 300 million yuan. Its biggest reward is that all athletes must wear clothes with ADI marks when they go to the stage to receive awards.

At the same time, ADI publicized "2008 together, no impossible" theme advertising.

ADI thought that this could seal off the competitors' retreat and enjoy the Olympic Games feast.

Nike's "curve saving the country" failed to win the sponsorship of the Chinese team of 22 of the 28 big items, that is to say, the players of these sports teams will compete in Nike sportswear.

ADI's high hopes for the Chinese men's soccer team were once again shaved. With the evening of the 21 night, the Chinese women's volleyball team lost the final match in Brazil, and ADI's sponsorship program was completely aborted. Although Taekwondo won some gold medal for Adie, it was a narrow public event after all.

And Sui Feifei, Hu Jia and Zheng Zhi, who are optimistic about him, are all surprised.

In the men's basketball match, the best match between Argentina and Lithuania is Lining, one is Nike, and the other is China and the United States. Both sides wear Nike, Adidas, where are you?

Feeling like Adidas is like Cao Wei in the Three Kingdoms, strong soldiers and strong horses, but when it comes to the critical time, it is easy to "lose their front legs", especially the objects in their phases are always not playing according to the expected state, just like Cao Cao's Xu Shu and other advisers "do not work hard."

　　耐克偏安一隅閃電“反攻”

Unlike ADI's frontal attack and burning money, Nike took the strategy of breaking away from the side and taking a narrow approach, firmly grabbed the diving, gymnastics and so on, hoping for the bigger 22 teams, and the trump card Yao Ming and Liu Xiang.

This is like Soochow in the Three Kingdoms, relying on the Yangtze River's natural danger and entrenched in one side.

However, there are accidents.

Just as Nike was trying to figure out how many gold medals the sponsorship team could win, Liu Xiang's withdrawal was just like a bolt from the blue, making him unprepared, just like Wu lost Zhou Yu.

At this time, ADI and Lining must be "stealing nothing."

Despite the sudden incidents, Nike's performance is still a little bit different. Unlike the Lenovo's abandonment of Liu Xiang, Nike expressed its understanding and support for Liu Xiang at the first time. Then, the new version of the ad was launched overnight, and it was broadcast all over the country.

"Love competition, love all the dignity, love win it back, love to give everything."

Love glory, love setbacks, love sports, even if it hurts your heart. "

A sensational text, plus Liu Xiang's big head photo, Nike also played a beautiful quick "counterattack" while supporting the "flying man".

Although there is a pity that Yao Ming is unable to stand alone and the men's basketball team is ended by the four strong dream of Lithuania, although Liu Xiang's speed is no longer happening, however, because of the tragic advertising of lightning, Nike is likely to play the wrong way and win the sympathy and goodwill of the fans.

Lining relies on the royal blood to burn Chibi.

The most interesting thing to say is Lining. The exclusionary "partner" is taken by Adi, and most of the Chinese teams are separated by Nike and ADI. Lining seems to have nothing to do with it.

And Lining relied on "royal blood", even the "wonderful hand", just like Liu Bei in Three Kingdoms, the weakest on the surface, but always able to escape from danger, laugh at the end.

The first step is to get all the CCTV host's interview clothes, so every CCTV reporter who wears gold medals and wears Lining's clothes will go straight to the interview. The second move is the curve sponsor part of gymnasts, divers, and other overseas teams like Argentina men's basketball team. The third most important thing is that before the opening ceremony, no one had expected that it was "burning Chibi".

If Lining and Nike appear to be "safe" on the surface, they will fight against "Adidas" together.

Lining's "flying Apsaras" at the opening ceremony will undoubtedly give the old rival Adidas a fatal blow.

Although Lining was wearing "Adidas" and sports shoes when he was flying Apsaras, but with the attention of about four billion audiences in the world for a few minutes, Lining lit the Olympic torch. How many people would care about what clothes Lining was wearing at that moment?

I believe he will remember his name only.

A fire almost burnt all the dreams of ADI.

What's interesting is that Guo Wenjun, the 10 meter air pistol gold medalist, wore a Lining coat in the shooting competition, and only changed it to Adidas when he received the award.

In the women's gymnastics group competition, most of the players wore Lining, although the podium had to be replaced by ADI.

Yang Wei, the all-around champion of men's gymnastics, still wears Lining when he comes to the stage.

After Yang Wei won the title, Lining's "achievement of omnipotent king, Yang Wei Beijing" was also advertised at the first time.

Although the brands such as Anta and 31st degree are racking their brains and doing everything possible to play the Olympic edge ball, they are already unable to compete against the Three Kingdoms disputes.