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60G Star Mobile Mobile Hard Price Promotions

2006/9/14 0:00:00 292

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In September 16th, the Beijing Hotel Star Industry New Technology Co., Ltd., with the reputation of "safe storage experts", launched "great action", and announced the price of 60G's hard disk drive from 899 yuan to 200 yuan, with a super low price of 666 yuan.

Insiders believe that the move is intended to grab the share of 40G hard disk currently occupying the main consumer market.

Xing Bo, general manager of Beijing Xingye New Technology Co., Ltd., told reporters in an interview with reporters that since the launch date of the event was September 16th, it was also a Saturday. The price of the 60G products used by the travel star to occupy the market was 666 yuan. So many "6" should be the auspicious saying of the Chinese people's "66 big Shun".

This activity will continue until October 31st, making use of the peak season of gold consumption during the national day and Mid Autumn Festival to make mobile hard disk prices "return to reason and really give way to consumers".

60G mobile hard disk price less than 40G

It is understood that the mobile hard disk market is still dominated by 40G products, and its price is generally around 700 yuan.

Not long ago, Samsung launched 40G "General Kim" mobile hard disk, priced at 699 yuan, becoming the cheapest brand of the same time.

The two 60G mobile hard drives launched by the "smooth operation", damping II and business enhancement, are priced at only 666 yuan, which is thirty or forty yuan cheaper than 40G general mobile hard disk.

Xing Bo does not want to answer directly whether the star is challenging Samsung, but she said: "in the market competition, only with the most eye-catching opponent, can we become a real champion. As a professional manufacturer of storage industry, we can cope with any competition in terms of technology, price, brand and so on."

According to the insiders, the 60G mobile hard disk of the star is more 1/3 than the 40G product, and the price is cheaper. So the consumer buys the hard disk of 60G at the price of 40G, and gets free 20G space. This is a shock to the market and a real profit for consumers.

Through this "smooth action", the price of 60G mobile hard disk has been pulled down to the 40G product, and the 60G has replaced the 40 G as the mainstream of the market.

Price advantage relies on powerful cost control capability.

Specific to the price of products, the mobile hard disk launched by the travel star is indeed quite explosive. 60G mobile hard disk is 666 yuan, which is a price that makes the opponent uncomfortable.

Of course, for the travel star himself, it is not easy to achieve this price.

In the field of mobile hard disk, competition is already in the white hot field. It is not easy to win the winning price card.

Most of the key components related to the cost of mobile hard disk are global sourcing, and the price is relatively pparent. Although the manufacturing cost of Chinese factories has advantages, many international brands have begun to produce a full range of products in China.

Therefore, behind the competitive price, the star will surely sacrifice.

Xing Bo said that the pricing of these two 60G mobile hard drives was very strict cost control, so even the travel star's own staff would not buy any discount.

From this point of view, the price of 666 yuan is indeed enough for the competitors to weigh carefully.

"Star of travel" has been improved in technology research and development, product upgrading, marketing, channel operation and so on, enabling us to get better profits in the professional field, thus supporting the development of mobile hard disk.

At the same time, travel stars will also try to persuade agents to sacrifice their profits to support the growth of domestic mobile hard drives.

Xing Bo said with confidence.