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    Hefei'S Commercial Building

    2007/9/17 0:00:00 130


    "How can we see a rainbow without experiencing wind and rain?"

    Hefei Department Store Group Commercial Building Co., Ltd. is located in the golden section of Hefei south gate, South seven. Since September 1998, it has officially joined the 100 largest group through restructuring and restructuring, and has become an important department store of the 100 largest group.

    After 9 years of ups and downs, commercial building has constantly adjusted its commodity structure and constantly surpassed itself. Although facing the severe and objective environment of traffic disruption caused by the construction of viaducts along the Jinzhai Road, it can rely on the strong backing of the big group and jointly drive the surrounding consumption by department stores, supermarkets and household electrical appliances three carriages. In 2007, it still made remarkable sales achievements.


    "Road repair can only be regarded as a small storm on the way to commercial building. After the storm, we will see colorful rainbow next year."

    Chen Jie, general manager of commercial building, Hefei general merchandise Group Co., Ltd., frankly faced with the difficulties faced by the company. "But look at the rapid development of the catering industry, entertainment industry, supermarkets and other industries, look at the surrounding residential areas that have been built continuously, and see the already through central link, Susong road and the Jinzhai road opened to traffic at the end of this year.

    The commercial building will undoubtedly become the commercial center of the Southern District, and we are now making every effort to adjust the commodity structure, introduce famous brands, pform the shopping environment and strengthen the service consciousness. We have reason to believe that after 9 years of wind and rain, a more mature, more rational and more prosperous person will sail into the waves and sing a long voyage.


    Commercial building is thriving


    In September 1998, commercial building was formally joined in bazaar group through restructuring and restructuring. The company adheres to the hundred excellent traditions and adheres to the "internal management and external tree image". It always follows the service tenet of "your satisfaction, my pursuit", and its business performance is booming. It has entered the ranks of hundreds of millions of shopping malls in seven consecutive years.

    More than 10 honorary titles, such as provincial and municipal "trustworthy units", "shopping assured stores", "quality, measurement, price trustworthy units", "health advanced units" and "civilized units", have won wide acclaim from all walks of life and unanimous recognition from consumers.


    In the Southern District of Hefei, so far, there is no such a large department store: the building area is 27500 square meters, with modern facilities such as central air conditioning, automatic monitoring, escalators, sightseeing elevators and so on.

    Bathing commercial building is the largest department store in southern seven with the largest monomer and the largest variety.

    At present, commercial building is building department stores, clothing and household electrical appliances from 1 to six floors, and the first floor is the home supermarket.


    In line with the concept of "everything from the needs of customers to the satisfaction of all customers", commercial building also provides mobile phone payment, color expansion printing, clothing ironing, footwear renovation and other service items.


    Southern commercial landmark -- commercial building


    "The Taihu road at home has finally been opened, and it was dirty, messy, and poor."

    Mrs. Zhou, who lives near commercial building, feels deeply at the door. Although the Jinzhai road viaduct is being built, "next year's Spring Festival, South seven will definitely take on a new look. It will no longer be a former" suburb junction ".


    In recent years, the hardware of the 71 zones in Hefei has been continuously improved and various formats have been stationed in large numbers.

    "Entertainment can't find a good place to eat, so it's hard to find a good restaurant."

    This is the real feeling of many residents living near South seven.

    But now, hotels such as Jin Yue Hong Kong and No. fourteen hotels have been opened, and only a few hundred meters along Wangjiang Road from Susong road to Jinzhai road have concentrated dozens of high-end hotels, and all the businesses have been popular. The high-end entertainment places such as the golden Biao song city and the classic club have been settled in the South seven, and customers are becoming more concentrated entertainment areas. Beijing Hualian and Taiwan trust Mart have settled down in the South seven. Large supermarkets have led to consumption and gathered popularity. Besides, beauty salons, bars, tea restaurants and so on have also been seen in the vicinity of South seven.

    In the night, South seven, tall buildings, neon flickers, streets are bustling, people flow like tide, the front parking spaces of the hotels are full, and now the South seven is already the former city center.


    At the same time, when the seven changes in the south of the world, as the landmark building commercial building, has been based on its own department store positioning, to create a business center in the southern region.

    The commercial sub center of South seven, the largest commercial building, has gradually become a climates. Its performance has risen all the way, and its annual sales growth rate is over 50%. This year, the sales volume will reach 2 billion.


    Commercial building will develop more rapidly next year


    "With the smooth road, residents settled in residential areas, commercial business influx, the southern city business circle will gradually become a climate, the development of commercial building will be more rapid next year!"

    Chen Jie, general manager of commercial building, a Hefei department store group, found that it was a "blue chip" through comprehensive analysis, and the room for improvement was huge.


    The rising space of commercial building is first shown in traffic.

    With the breakthrough of Hefei's central link, the central economy also emerges.

    It is predicted that the central link will not only greatly relieve the pressure on the main urban area, but also face greater opportunities for business development and real estate development.

    On the southern route of the central ring road, Wangjiang Road, the 100 commercial building will undoubtedly become the commercial center of the Southern District. With the emergence of a large number of catering, leisure and entertainment facilities, a city's vice business circle has begun to take shape.

    In addition, the South North artery, Susong road and cooperative road, which are already open to traffic, are close to commercial building. Taihu road and Fei Xi road have been connected. The Jinzhai Road Viaduct will be completed early next year.

    Commercial building will become the only way to pport hub in Southern District of Hefei in the future. Traffic will be accessible in all directions, and the traffic will be very convenient.


    Secondly, the development of surrounding real estate is swift and violent, and many real estate markets are opening in succession.

    The real estate projects near or near the commercial building are Xinyuan Wangjiang garden, angel high city world, Xinwang Hua Fu Chun Yuan, Du Kang Yi Ju, famous garden, new Southwest China court. With the completion of these communities, the surrounding population will grow rapidly, all kinds of supporting facilities will continuously improve, and consumer demand will continue to increase, and the status of the seven southern business circles will be more consolidated.


    Once again, the retail giant WAL-MART will be stationed in Ango city world, plus the existing large supermarkets such as Beijing Hualian and Taiwan trust Mart. Three large supermarkets have formed a triangle. The central location of the triangle is 100 commercial building.

    The entry of large supermarkets will attract more people to attract the consumption of people in Southern District to the development and prosperity of South seven business. As the leader of the department store in Southern District, the central position of commercial building will be more prominent.


    Adjust commodity structure and take the way of life department store


    In the Southern District, the focus of the residents is on commercial building. In the South seven business circle, the commercial structure of the business center, commodity category, commodity brand and shopping mall hardware are lagging behind.

    Therefore, since last year, general manager Chen Jie has begun to adjust the commodity structure, category and brand of commercial building, adjust the operation structure of the floor, introduce many famous brands, upgrade the edifice of the building, and renovate the interior shopping environment.

    At present, these work is still in progress, the goal is to take the Department Store Road, to create a medium and above grade fashion department store, to provide the best products of every group to every citizen who walks into commercial building.


    Last year, commercial building redecorating the interior shopping environment, adding sightseeing lifts, hardening the floor and lighting up the lights.

    Now commercial building has changed its past "atmosphere" to become more "atmosphere" and "foreign flavor", so that consumers can enjoy a comfortable environment when shopping.

    The renovation of commercial building's hardware facilities reflects the unique humanistic spirit to ensure smooth pavement and skid resistance.

    The light of the pformed shopping mall will be brighter, creating a bright and pleasant shopping atmosphere for customers.

    The pformed shopping malls' environment and facilities are completely new and match with the upgraded brand products in the shopping mall, bringing new and refreshing feelings to customers.


    At the same time of hardware pformation, commercial building has adjusted the commodity structure of the floor, and the three carriages of supermarkets, home appliances and department stores have been galloping at the same time, attracting the attention of many consumers, providing consumers with a full range of commodity types.

    At present, commercial building is the first floor of the supermarket, the first floor of men's shoes, jewelry, cosmetics, two floor, women's wear, the third floor is men's wear, the four floor is sportswear and wool cashmere products, the five floor is home appliances shopping malls, the six floor is mainly children's products, bedding, electric bicycles, naughty castle, etc., after the adjustment of the entire commercial building, the 27500 square meters of business area has been optimized, the types of commodities are richer, the layout of commodities is more reasonable, the layout of products is more reasonable, consumers have more choices.


    At the same time, commercial building, in order to create a more fashionable life department store, spare no effort to introduce more domestic and international well-known brands, and optimize the brand.

    On the first floor of commercial building, cosmetics can see famous brands such as L'OREAL, AUPRES, OLAY and so on. Footwear has such brands as Goldlion, bath, umbrella, and old people. There are famous brands such as Zhou Dafu and Bao Rui Yuan in jewelry area. When they enter the market, they can see that many famous brands have already taken root here, and the residents in the neighborhood can take a few minutes to buy the brand goods.

    In addition, there are women's wear areas and villages; men's wear areas include YOUNGOR, seven wolves, and Lolan; children's clothes are tinkling cats and baby houses; sports and leisure have Lining and CONVERSE; and wool cashmere has many famous brands such as Ordos, Herman and so on.

    After a period of adjustment, commercial building is heading for the boutique department store.

    General manager Chen Jie said that the work of introducing famous brands has not stopped. In the future, international brands such as Adidas and Nike will also be located in commercial building, providing more and better sportswear and clothing for students around the University.


    The popular line has won popular support, and the celebration of the festival has been staged this week.


    Commercial building not only creates a regional commercial center, but also integrates itself into community life. It not only provides rich commodities for nearby residents, but also tries to enrich the spiritual life of residents.

    Commercial building staff and neighborhood residents to carry out mutual help activities, organized the community Cara OK competition, concerned about the empty nest elderly, jointly promote community cultural life.


    In order to facilitate the lives of the surrounding residents, commercial building has also continuously improved community function services.

    The service concept of "everything from customers' needs to customer satisfaction" meets the needs of community residents in home consumption, and sets up community function services such as mobile payment, color enlargement and printing, clothing ironing, footwear refurbishment, cosmetology and so on.


    In September 26th, 100 commercial building will celebrate the 9th anniversary anniversary. The hardware has been updated and the commodities adjusted have been refreshed.

    In order to thank the surrounding residents for their consistent support for commercial building, this week, we will repay all the consumers with unprecedented huge profits and launch the large-scale gift buying activities. The promotional efforts will arouse strong shock in the industry, and will bring all the customers who are heading to the market happy and satisfied.


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