China'S Women'S Shoes Market Set Off A New Round Of International Competition

Looking at the ranking of China's women's shoes market share, the top 10 are BELLE, Daphne, Daphne, Teenmix, sun Da, Saturday, kissing cat, rich bird, Staccato and her. Among them, three brands come from BELLE.

Relying on the market share, BELLE has formed a "Besieged" trend for other brands.

Other brands will not be helpless. The introduction of Naturalizer to the US brand will be a powerful response to BELLE's challenge.

Hongguo has joined hands with BROWN SHOE again after 05 years of Naughty Monkey's exclusive distribution rights in China.

They believe that Naturalizer and Via Spiga brands can meet the growing demand of Chinese consumers for high quality and comfortable brands. This cooperation also gives Brown shoe an opportunity to enter the booming Chinese market in the shortest time.

Since then, international brands such as C.Banner, E.Blan and NATURALIZER, VIA SPIGA have taken an important step towards its multi brand strategy.

It is worth mentioning that, before the cooperation between Hong Kong and BROWN SHOE, there was market information that the Chinese mainland women's footwear manufacturer BELLE holdings received the French LVMH group's stake as a strategic investor in 10%, and AOKANG became the production base of the GOEX footwear industry in Italy. The international famous brands entered the Chinese market through equity participation and joint ventures, and set off another round of market grabbing in China.

All along, China's footwear industry has been widely favored in the foreign market for its low price and durable quality. China's shoemaking enterprises have been making great efforts to enter the foreign market. From the association of American shoe wholesale retailers, which is composed of large retailers such as WAL-MART and Payless shoes, to Shanghai, they have made initial contact with China's trade associations and shoemaking enterprises on the issue of "zero tariff".

But as Japanese shoe manufacturers set up factories in the Yangtze River Basin, production is selling and BROWN SHOE and LV enter, bringing international competition into China's domestic market. More and more world brands recognize China's unlimited potential as a terminal consumer market.

BROWN SHOE's SE-NIORVICEPRESIDENT:HOPE.M.HORN has high confidence in NATURALLZER and VIASPI-GA's demand in China. She believes that the price of two brands of comfort and fashion is rising in China's consumers today for high-end brands. HOPN said NATURALIZER and VIA SPIGA shoes also have multiple price gradients, and under the brand and design guarantee, she does not think that price will be a factor hindering its development.

Foreign enterprises are full of confidence and occupy brand advantage. They are very popular when they enter the Chinese market.

In view of the fact that domestic enterprises and various brands are still in a dogfight, apart from a few well-known brands, more brands are independent of R & D level, so they do not pay much attention to the creation of brand value, so that they can only make a lot of fuss about prices. However, simply lowering the price is not the way. How to enhance the competitive power of domestic brands will be a question worth thinking for a long time in the future.