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    What Are The Preparations For The Merchandiser?

    2008/2/28 0:00:00 214

    In the process of merchandising, we should be "earnest" and "take one more step".



        做到“認真”

    1., clarify the necessity of "earnest".

    Today's work is the result of tomorrow. The previous months' work will bring the current order.

    Every inquiry received by the company is the result of a large amount of advertising and investment by the company. It is a waste of company resources to not follow up carefully.


    2. fully familiar with the company's products, quotation, sample preparation, order approval, production, quality inspection, inspection and shipment process.

    This is the basis for providing professional services to customers.


    3. clear the day's work every day when you go to work.

    Ensure that the most important and urgent tasks are accomplished.


    4. use formal business letter format and company's signature in all daily communication with customers.

    It is also not allowed to have a sentence reply (completely without the format of business letters).


    5. reply at the first time when receiving the customer letter.

    If you cannot give a definite reply, send a confirmation letter of "letter receipt" and confirm that you can provide the customer with a definite reply time.

    That is to ensure two-way communication.


    6. at least the number of samples to satisfy customers (up to three times).

    Communicate with customers as many details as possible to ensure that the samples produced are one-time and satisfactory to customers.

    This will greatly increase the possibility of placing orders, speed up the order time and reduce the cost of sample production.

    A full understanding of the product will help you to provide customers with more satisfactory service.


    7. after the completion of the sample, the business personnel must keep a set of samples exactly the same as those supplied to the customer and keep them intact and intact.


    8. commitment to customers must be fully realized.

    When there is uncertainty, ask the subordinate directly for advice and confirm it to the customer, so as to ensure the realization of every commitment.

    And communicate with superiors about the causes of the results.


    9. understand the order production scheduling and follow up the quality of the order products regularly.


    10. companies only have "us" without them.

    All the problems raised by customers are company's own problems.

    We need to solve problems or solve problems with customers.

    Don't turn problems into complaints, or put them aside.

    Taking the initiative to solve it will not be so difficult as it is imagined.

    And practice tells us that the most troublesome customers will be the most loyal customers.


    11., we must understand basic business etiquette and respect customers in the process of communication and follow-up.

    Let the customer find you at any time, but do not play the customer's mobile phone without customer's request or non emergency. The customer's express account must be used every time, and any changes to the product / order need to be solicited by the customer's opinion / consent and let the customer know the situation.


       

    Take a step further in services.


    1. publicize the company's website and make full use of the company's website.

    It will save a lot of time for customers to get to know the company through the website.


    2., do eleven initiatives, take the initiative to introduce the company's services and products, take the initiative to (regularly) maintain contact with customers, take the initiative to obtain customer's courier account, offer the courier number automatically, offer samples product pictures, take the initiative to obtain and confirm the shipping marks, offer the order production progress voluntarily, arrange the inspection time voluntarily, offer the inspection report voluntarily, request the customers to provide the order product quality feedback, and voluntarily recommend the company's new products to the customers.

    Initiative takes actions earlier than clients.


    3., provide every customer with the best service from every tiny detail and reduce the trade risk between the company and its customers.

    Maintain company image in the process of communicating with every customer.

    Feedback the feedback from customers to the marketing department as a reference for the company's future planning.

    This will bring benefits to the company as well as the development of customers.


    4. to help colleagues solve problems or propose solutions to problems based on their own responsibilities.

    Telephone calls from any customer must be warmly received and recorded accordingly.

    Form a mutual love and mutual help business team.


    5. in the big company, personal strength can not change the company's condition, and team strength is infinite.



        細節決定成敗

    Can this product be produced by your company?

    The quality and price of the product you provide to your customers can only be achieved by your company.

    There must be many businesses that can do that.

    But the details of products and services are different from each other, and the way to deal with problems is different for every enterprise.

    Attention to detail will enable enterprises to develop more steadily.

    Link from Chinese shoe Forum: http://www.shoeer.net/viewthread.php? Tid=5262: Author: EFSCN

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