Tactics And Techniques In Fur Sales

Shandong province Weifang update fox farm Tan Yongde 15866596758

The sale of fur is the end of production activities such as production, breeding and skin fetching of fur animal husbandry enterprises (farm and household). It is the ultimate means to realize economic purpose, and the ultimate way to embody the economic benefit.

The sale of fur directly determines the fate of production enterprises (farms and households), and is the most critical link between the benefits of breeding enterprises (farms and households).

A good, more successful aquaculture enterprise, the final success must be reflected in the quality of fur products, the fluctuation of market prices, the timing of sales is closely related, the strategy and skills of fur products sales should arouse the attention of our breeding enterprises (farms and households).

Here, we should talk about some problems that should be paid attention to in fur sales.

First, the problem of fur sales should be raised from the position of the tail to the top.

In some fur animal farms, there is a general problem of bias, that is, pay attention to production and neglect sales of fur products.

The sale of fur products is in the form of reproduction, feeding, management, breeding and skin picking, and its importance should be on other production activities.

This must arouse the attention of the large farms.

In the actual production and operation activities, some fields have attached importance to the sales of products, and their benefits have been reflected. Some fields ignore the products and even ignore the sales of products, and their benefits can be imagined.

In this regard, our experience and lessons in the past few years are many and profound.

Two, the sale of fur products should start with production.

That is to say, only by producing high quality and high quality fur can we occupy a dominant position in sales.

Inferior and low-grade fur products have no way out in the market, and have no market advantage or price advantage, let alone any benefits.

The competition of fur products is to a certain extent the competition of product quality.

High quality, good price, low quality, bad price. This is a general market rule.

Therefore, no matter how high the sales tactics are, there is no high-quality fur product, that is also the clever housewife who can not cook rice without rice.

Three, comprehensive, multi angle, comprehensive market information capture.

Marketing is more information than sales.

Information is a very important yardstick for guiding sales.

The sources of information are numerous and complicated, many and chaotic, true and false, and false true.

There is a problem of information searching, collecting, processing, settling and using, and there is a process of eliminating the false and preserving the truth.

And there is a problem of comprehensive identification of information from various sources. From all kinds of information, we can arrive at the conclusion of the market needed, so as to guide our product sales.

To put it simply, the sources of information in China are:

1. Hebei Shang Cun fur auction companies --- Editorial Department of "special fur animal"

2. Hebei historical information center

3. Beijing's market.

4, Hebei Zaoqiang camp Market

5, Zhejiang Haining market, but many times the information reflected from these channels is not exactly the same, which requires our comprehensive judgement.

Four, flexible and active sales practices.

First of all, according to the production status of the enterprise (field, household) in the current year, we should make a general plan for the distribution of products, quantity and quality of the produced leather, and make a general plan for the sale of this product, and find out whether a sales opportunity is the peak season of selling season or off-season. If we consider the factors of international trade, we should refer to the factors of international auction market and whether trade passage is smooth (closed, customs clearance) and so on.

A basic principle of fur sales is to avoid the centralized listing period of fur.

Generally speaking, the price of this period is not very ideal, but it should be determined according to the actual situation at that time.

Another principle of fur sales is to avoid "one size fits all".

In the past, some enterprises (farms, households) often committed this common disease. Thousands of sheets of fur were sold at a time and at a price. The risk of such pactions is enormous.

Generally mature enterprises (field, household) do not need this kind of sales method.

It should be noted that the price of fur market is constantly changing. The factors that affect prices are also changing.

We sell at a price, who can guarantee that we are in high prices; even at a relatively high price, it may not take long, and the price of fur has gone up to a higher level.

Do we sell leather sheets at a low price?

This is a basic strategy of distribution. This is a common sense strategy, which should arouse the attention of aquaculture enterprises (farms and households).

Another characteristic of active sales is to take account of the production, operation and capital operation of the market and enterprises (fields, households), and decide the sales strategy according to the production and operation status of the enterprises (farms, households). This is a more complicated sales strategy, and it is necessary for each (field, household) enterprise to decide according to their own actual conditions.

To sum up, the sale of fur products is a key link related to the production, operation and development of enterprises (farms, households), and fur sales are the central point of the economic benefits of breeding enterprises (farms and households).

But from this point of view, we are still very useful in our research on fur products.