The Sharonstone Incident Sounded The Warning Bell For Enterprises

In May 24th, when Shharon Stone attended the sixty-first Cannes Film Festival, when asked by reporters about the Sichuan earthquake, she said with great shame, "this is very interesting" and moved out of the more "shocking" basis. "Because, first of all, I am very unhappy about China's attitude towards Tibet. I don't think anyone can be bad at others."

Then there was an earthquake. Is this retribution?

If you don't do well enough, then bad things will happen to you.

In the face of this century's disaster, the whole nation mourned deeply, even many overseas people felt deeply grieved and regretted. Shharon Stone put up a look of irrelevance and even gloat, so her bad remarks were bound to be blocked by the world.

The Internet has become the main way for people to express their dissatisfaction and anger at this "unaware of the times".

As a netizen said, "in the first line of disaster relief, we heard the curse of the Devil Woman, and our hearts were bleeding.

On behalf of the people in the disaster area, I propose to the Chinese people all over the world: we must take measures to such a cold-blooded animal. We firmly refuse to allow all her things to enter China.

Movies, advertising...

Stop all at once, stop immediately! "

The media's condemnation of Shharon Stone is also very strong, such as "Shharon Stone: no moral person is fearless and ignorant, shameless!"

"Is Shharon Stone really good or hypocritical?"

"Shut up!"

Such words can be seen everywhere in large and medium media.

In addition to verbal condemnation, the boycott against Shharon Stone has also been put into action.

"The city gate was on fire, and the fish fell into the pond", and the films and products related to Shharon Stone also suffered a boycott.

First of all, Shakespeare's films were left in the cold palace.

Many salon stores have removed all the audio and video products that she starred on the shelves after Sharon Stone made the remarks. The Chinese cinemas have blocked the Shakespeare films, such as the South China Film Shinkansen, which indicates that the cinemas Southern theaters will respond to the call and no longer broadcast any films starring salon Stone.

Secondly, the products of Shakespeare's endorsement are beginning to be ignored by consumers.

At present, a number of forum Internet users have launched a boycott of Shharon Stone's Dior products.

Some netizens said, "we are not targeting Dior, but I can guarantee that I will boycott and reject all products she endorsed, and urge people around me to do the same."

"Please Dior in 48 hours to make decisions on Sharon Stone's endorsement, otherwise we will start boycott Sharon Stone and we will boycott all Dior products."

In addition to the overwhelming boycott initiative, some consumers wrote to headquarters, saying that Shharon Stone did not see any maturity, intelligence and beauty from his comments. "Maturity, wisdom and beauty" are exactly the advertising slogans of Stone's endorsement products.

Dior products, known as luxury goods, have been in an awkward situation in the Chinese market.

In the face of the crisis of "the city gate is on fire and the fish is in trouble," Dior has made a public statement, claiming that it does not agree with Stone's personal statement and will never support any remarks that hurt the feelings of the Chinese people.

At the same time, they expressed their condolences to the compatriots who were killed in the Wenchuan earthquake in Sichuan, and expressed deep sympathy and sympathy to the people in the disaster area.

So far, Dior has not yet made the decision to replace the image spokesperson, and Chinese consumers will also be reluctant to give up.

Dior has a long way to go to restore its image in China.

A sudden indirect crisis has greatly reduced the credibility of Dior brand, and the initiator who damaged Dior brand image is its product spokesperson Sharon Stone.

Because the self righteous actress's mouth was unobstructed and hurt the feelings of the Chinese people, it also made Dior suffer heavy losses.

Dior has done some wrong things. It has neither produced a crisis of product quality nor made any bad remarks about China's disaster.

They are wrong in choosing a spokesperson who lacks conscience and has no moral bottom line.

As a matter of fact, because of the crisis of spokesmen, enterprises have been hit by a number of crises.

For example, Jie Er Yin asked Cecilia Cheung, the protagonist of the "pornographic door" incident, to be a spokesperson. He was ordered to ban because he was boycotted by netizens. Tang Wei paid a huge sum of money to be the spokesman for Tang Wei, who was popular in the "color caution". His advertisement was finally banned because Tang Wei was banned.

Both Jie Er Yin and POND'S want to borrow the aura of the stars, but their wishful thinking is lost.

The Sharon Stone incident also wakes the enterprise up. When choosing a spokesperson, be careful and avoid wearing colored glasses to choose people. Do not think that as long as the fame is loud enough and the style is enough, it is the right spokesman.

Once the full mouthed spokesperson has gone beyond the mark or even excessively, the enterprise will be implicated again, and then will be "dumb to eat Coptis chinensis."

Therefore, we should advise the vast number of enterprises to learn to be "thorough" when choosing spokesmen.