The Development Of Cashmere Industry In China Will Have Six Characteristics.

Recently, the development of cashmere industry in China will show six characteristics. According to the insiders, from the current situation and trend of cashmere industry at home and abroad, the development of cashmere industry in China will present the following characteristics:

First, the share of cashmere products in the international market will be further improved.

After China's accession to the WTO, the export of cashmere products increased. Over the past 2003 years and 2004 years, there were no more than 4500 tons of fluffy products exported, more than 11 million cashmere sweaters were exported, and 2005 and 2006 decreased.

The resource advantages and processing advantages of cashmere industry in China are hard to compare and replace at any time in the world.

The industry believes that the share of cashmere products in the international market will further improve.

Two, the economic growth mode of cashmere industry will undergo a significant change.

The rapid development of cashmere industry in China over the past thirty years is mainly reflected in the growth of scale and quantity. When the industry enters its mature stage, the growth of this amount is bound to be limited by the limited resources.

In the future, the division of labor will become more sophisticated and specialization will become more and more high. The added value of products and the influence of brands will also increase. The cooperation between industrial chains will replace the vicious competition within the industry, and the contest of brands will eliminate the price war.

Three, comprehensive innovation will become the core of enterprise competitiveness.

Italy and England do not produce cashmere, but they have the top brands of cashmere in the world. Guangdong and Zhejiang do not have the advantages of resources, and do not prevent them from becoming a rising star in the fierce competition of cashmere industry.

The key to achieving sustainable and healthy development of China's cashmere industry lies in comprehensive innovation, including technological innovation, brand innovation and marketing innovation.

Four, independent brand building will become the only way for China's cashmere industry to truly embark on the international stage.

Although there are dozens of famous brands in China's cashmere industry, there are few brands of "going out" brand.

Brand awareness is low, there is no terminal marketing channel, and most profits are earned by foreign distributors.

The homogeneity of cashmere products is very common in China. It is mainly based on large staple goods, with few products, lack of differentiation, and lack of unique selling points. The brand internationalization of cashmere products in China must develop towards high-end products.

According to the insiders, enterprises can acquire famous brands abroad or set up independent brand franchised stores to develop their own brands.

Five, industry integration is an inevitable trend. Collectivization, centralization and intensive development are inevitable directions.

After full competition, in order to better adapt to the environment for survival, enterprises must take the initiative to join together, build large groups through merger and reorganization or establishment of strategic cooperation relations, realize the complementary sharing of capital, capacity, technology, manpower and customer resources, realize standardized management and industrial production, participate in the market competition with a complete industrial chain, and thus give play to the overall advantages of the industry, and the trend has begun to emerge at present.

Six, trade associations will play an increasingly important role.

China's cashmere industry association is in the integration stage. It has established the Specialized Committee, the cashmere Association of China Import and Export Chamber of Commerce, and has organized the cashmere Association and cashmere Associated Merchandising Corporation in China. Cooperation has become the mode of global economic development, and is the inevitable requirement of market economy and Globalization.