Shiling Leather Industry'S Strategic Improvement Is Hard At The Turning Point.

Port based on electronic products, hi-tech and logistics business

It has brought unprecedented vitality to the economic development of Huadu District, Guangzhou, but it also gives

The Shiling leather industry, which is struggling to upgrade, has cast a shadow over it.

"Shiling leather goods belong to low value-added products with low economic contribution rate, weak market competitiveness and small enterprises. With the development of airport economy in Huadu District, the survival space of Shiling leather products is being tested unprecedentedly."

Shilin (International) leather leather city staff told reporters, "originally leather city to upgrade, the surrounding security facilities do well, but the leather business in recent two years is not very good, upgrading work has not been implemented."

Reporters interviewed in Shiling Town on the spot when Guangzhou Shiling leather leather industry research center was established soon, Peng Wei, deputy director of Shiling Town Government Office, told reporters: "the government has attached great importance to the development of Shiling leather products in the past two years, and has set up a special research center to take charge of Shiling leather industry development research.

This department is a graduate student from all over the world. Many of them are postgraduates from famous universities. They send hope for the development of Shiling leather goods.

The temporary office of Guangzhou Shiling leather and leather industry research center was installed in an obscure little building. The director Zhou Li Chang and deputy director Zhou Nan were top students of famous universities. Zhou Nan told reporters that they were studying the overall development plan of Shiling leather leather industry, and contacted some high-end projects to settle in Shiling, such as R & D center, testing center and so on.

However, they also admitted that due to the problems of capital and land, many projects did not progress very quickly.

　　昔日的皮具之都

According to Shiling's staff, Shiling leather originated in the late 70s of last century. A Guangzhou educated youth in Yi Shan village accidentally sold the leather handbag that he had processed to the nearby military field railway station.

This triggered the surrounding villagers to follow suit, leather processing industry gradually became a climate in the region, and quickly urged the Shiling leather industry to grow.

By the middle and late 90s, Shiling had been the more than 2000 leading producer of leather and leather goods and became the leading industry in the town and even the Huadu District.

In 2000, Shiling Town began to develop the leather and leather industry as a whole, and invested in the construction of the country's largest wholesale market for leather and leather products, Shiling (International) leather leather city, pushing the Shiling leather industry to a new height.

In 2002, Shiling was officially awarded the "leather capital of China" by the China Light Industry Federation and the China Leather Association.

At present, Shiling Town has a complete industrial chain from raw material processing to leather manufacturing, leather goods trade and leather goods service, forming the largest leather and leather raw materials distribution base and leather goods production and sales base in the country.

There are more than 4300 enterprises engaged in leather and leather production in Shiling, more than 6200 raw and auxiliary materials shops, 250 thousand employees, and over 500 million leather products each year, with an annual output value exceeding 10 billion yuan. The products are exported to 25 provinces, municipalities, autonomous regions, and Southeast Asia, Europe and the Americas. The share of products accounts for 60% of the Guangdong market, and more than 30% of the national market. In the middle and low leather luggage market in Europe, more than 50% products come from "Shiling manufacturing".

It is understood that Shiling more than 60% of leather enterprises have their own brands, "Bao Lan De", "Fei Gao", "Monalisa", "Tianbao" and a number of brands have been called the whole country.

Shiling leather products now have two Chinese famous brands; 10 enterprises are rated as Chinese leather and leather brand enterprises; in 2006, China's leather industry top 12, Shiling accounted for 3 of them.

But the flagship industrial cluster of China's leather industry is now facing the painful choice of industrial pfer and upgrading.

　　今日的產業升級之困

As a professional town dedicated to long-term goals, Shiling has long been planning for leather industry upgrading.

The development thought of "three leaps and three pitions" has been formulated.

The "Three Leaps" are: from product operation to brand management. (on the basis of building product brand and enterprise brand, we should focus on building the regional brand of Shiling leather goods), from product operation to capital operation (actively supporting enterprises listing), and from individual operation to alliance operation (including cooperation among enterprises and cooperation between Shiling and other leather products producing areas).

The three change is: pformation from industrial cluster to brand cluster; from industrial operation to regional operation; from economic lion to cultural lion.

In the heart of Shiling people, the future Shiling will be a "Oriental style town, fashion and creative capital" suitable for business, livable and suitable tourism.

However, reporters learned that the actual progress of industrial upgrading is not smooth.

First of all, most local businesses do not seize opportunities to pform growth patterns at the best time.

Shiling Town more than 60% of enterprises rely on exports, and formed a certain inertia, only a few enterprises with advanced consciousness dared to break the old business mode, began to brand development, and most enterprises did not want to break the existing profit model, which made many enterprises suffer in 2007.

Mr. Li, manager of a leather goods market, told reporters: "business has been very difficult recently, especially in the form of fewer and fewer foreign orders, which is that we dare not answer it. First, foreign investors are asking for a low price. They can not calculate their debts. The two is the appreciation of the renminbi.

Many local bosses feel the pressure from the market environment.

Huang Yaoxin, Secretary General of Shiling leather and leather goods business association, opened a single order for such difficulties: first, the appreciation of the renminbi, because the manufacturing enterprises in Shiling Town 60%~70% were mainly outside orders; the second place was the rise of raw and auxiliary materials prices, while the raw materials and auxiliary materials increased by 5% when the sales price of leather goods was not improved; finally, the cost of labor increased.

At present, Shiling has hired a worker, giving a salary of around 1200 yuan, raising 10%~20%.

Such difficulties are not confined to the manufacturing enterprises of the industrial chain terminals, but also spread to the entire industrial chain, whether the raw material suppliers or the traders in the middle, the gross profit margin of the whole industry has dropped from the previous 10% to the current 6%~8%.

It is no exaggeration to make a single claim.

It is not only the enterprises themselves that restrict the upgrading of leather industry in Shiling Town, but financial problems, environmental problems and land resources problems have brought great resistance to the development of leather industry in Shiling Town.

Paul lander, who has just settled in Shiling Town

She Xiaomin, assistant director of the board, told reporters that the settlement of Shiling is due to the market base, industrial foundation and raw material foundation, but it can be settled here.

Peng Wei told reporters that the only Chinese brands that have settled so far are Shilin and AOKANG.

And some foreign brands settled here just regard it as a low cost production base.

However, as for Huadu, the land and labor advantages are no longer there.

　　轉折點上的決戰

Mr. Cui, who worked in Shiling Town Government, believed that under the background of the adjustment of international industrial structure and domestic macro regulation, Shiling leather industry has stood at the juncture of the two venture. We must be vigilant in times of danger and accelerate the pformation and upgrading of industries.

In Cui Jianjun's view, leather goods industry is not as labor-intensive as people usually think. Its innovation space is very large. It mainly includes three levels: engineering technology innovation, design art innovation and marketing innovation.

But if we follow the development thought of "three leaps and three pformations" and adhere to the innovative thinking and persist in sustainable development, we can draw the following conclusions: first, the local small and medium-sized enterprises in Shiling, which are mainly relying on material processing, will face large-scale pformation; the two is to introduce innovative and brand oriented headquarters of large enterprises to settle in Shiling to create suitable long-term development environment for these enterprises; three, it is difficult for the raw material market to meet the needs of industrial upgrading, and the construction of large and high-end finished products market; four is to rediscover the role of China's leather industry vane, and Shiling also needs to work hard in R & D centers, creative centers and headquarters economy.

The five is to face the general requirements of the airport economy in Huadu District. Shiling should further improve the quality of leather products, increase the added value of products and raise the level of environmental protection.

However, in order to successfully accomplish these tasks in the next 3~5 years, Shiling still has many difficulties to overcome. It also needs strong support from Huadu District and even Guangzhou. It needs the overall guidance of trade associations and needs cooperation from all sides.

As Shilin Town Government Secretary General Tai Yuan said in the seminar on the development model of the 2008 bags and industrial bases, Shiling leather products have the advantages of one-stop shopping mode, special configuration, leading, converging, collaborative development, radiation center and incubator enterprises, as well as the fashion advantage that is being actively nurtured. Through Shiling's unremitting efforts to forge ahead and innovation, Shiling leather products will usher in a brilliant tomorrow.