The Four Kinds Of Expression Crisis In Wenling Shoe Enterprises Under The Predicament Are The Opportunities To Break Through.

In the face of this year's difficult situation, there are still not many shoe companies that can still smile on their faces.

Brother Li Chuanfa is one of them.

His factory in Russia started production in June last year and is doing a good job.

His company in Egypt can generate 4 million to 5 million profit every year.

And his shoe factory in Wenling, the product export is basically not affected.

In the workshop of brother shoe industry in Dashi Town, the reporter saw Li Chuanfa who just returned from abroad.

"Let's go to the workshop and have a look."

In a neat and orderly workshop, reporters were surprised to find that so many workers were sewing their vamp nervously.

"This is one of the first steps to make shoes, and the shoe can be glued together until the shoe is sewn up."

On the third floor, there are a pile of shoes that have been basically completed, including children's shoes, sports shoes and tourist shoes.

Li Chuanfa picked up a pair of black shoes, told reporters, "this is exported to the United States kitchen shoes, you see this rubber bottom, there are many lines, is to prevent skid."

Li Chuanfa, who was standing in the workshop, looked at the shoes on his hands very carefully, with a hint of pride in his voice.

When Li Chuanfa was 16 years old, he made shoes with his sister.

It was 1986.

At that time, the shoe companies were basically handmade workshops, and the means of production were very primitive. Most of them were hammers and nails, and a pair of pair of shoes came out.

"The hammer knocks and knocks on the hand a little bit of God."

In less than a month, my index finger was swollen. "

Remembering the days of beating and beating all day long, Li Chuanfa regrets.

After 5 years of shoes, at the age of 21, Li Chuanfa, who was unwilling to bury himself in the middle of a pair of shoes, went to Shanghai to run a logistics company.

In 1996, many Wenling people began to seek business opportunities abroad, and Li Chuanfa joined them.

His first stop was Romania.

What for?

Sell shoes by stall.

Later, Li Chuanfa went to other European countries and sold a pair of shoes.

"At that time, Europeans were very mistrust of" MADE IN CHINA "and felt that their quality was poor and their grades were low.

In Europe, trade is very expensive. In the face of discrimination against Chinese shoes, Li Chuanfa is very unwilling to take up the idea of running shoes factories abroad.

In 2002, in Egypt, Li Chuanfa had his first shoe factory.

In 2003, Li Chuanfa returned to Wenling to start a brother shoe industry.

In 2006, when the shoe industry had not suffered so many crises, Li Chuanfa had consciously explored Russia.

"After 8 months in Russia, I had 6 trips back and forth, and I was very tired."

Starting from cleaning up in person, the Russian workshop was built up bit by bit.

Going out of the country to run shoe factories made Li Chuanfa feel refreshed in the face of other Wenling shoe companies.

Labor costs rise?

His factory in Egypt solved the problem of employment of more than 500 of the workforce, and the cost of manpower was only about 60% of that in the country.

RMB appreciation?

The brothers shoe industry has signed an agreement with the bank to lock in the exchange rate. The long-term exchange rate is locked and the risk of RMB appreciation is hedged by banks. The risk of appreciation is zero for an enterprise.

How much is the price of raw materials?

Only 3 months' price is reported to the raw material supplier, and the price agreed with the customer is valid within 3 months. That is to say, the raw material price has gone up within 3 months, and the price of the order can be modified with the customer's request.

Because the customers on the hand are old customers and trust the quality of the brothers shoes industry, Li Chuanfa is "not too much to eat."

"I was wrong at the beginning.

Making shoes enterprises too tired, all links must be stared at, want to rest a day is hard to realize dream. "

Li Chuanfa sighed and exclaimed. "Running enterprises will always encounter various difficulties. There are more ways than difficulties. I believe our enterprises in Zhejiang will not fall down easily. We Zhejiang people will not give up easily."

Second smiling faces in Wenling belong to Cai Jianhua, the boss of Bo Yang shoes industry.

Bo has just cut 2 production lines from 7 to 5.

The reason for reducing the production line is not to get the list but to adjust it voluntarily and launch another production line for producing medium grade sports shoes.

"Our list in 7, 8 and September is full. Now the factory is running at full capacity."

Cai Jianhua acknowledged that the rise in raw material prices did have an impact on the profits of enterprises.

"In July, it was done in a month."

That is to say, 450 thousand pairs of shoes produced in one month do not generate profits.

But Cai Jianhua said that in August, it would be adjusted according to the situation.

"When the RMB exchange rate just started to rise, we also suffered a great loss, but gradually we knew that we signed the exchange rate lock agreement with banks to avoid risks.

Raw materials will not go up forever, and even if it rises, there will be corresponding countermeasures to resolve them.

Cai Jianhua said that the most important thing in running an enterprise is to smell opportunities when others feel the crisis.

Therefore, when we dare not go to the exhibition in the field, Cai Jianhua's enterprises go to Russia, Dubai and other international shoe exhibitions to attract customers.

"If you want your shoes to be recognized, you must talk about quality and grade."

Cai Jianhua told reporters that his shoes are all European and American routes, and the quality requirements for shoes are stricter.

Last month, an American customer ordered 4 containers of shoes. The customers felt good quality and wanted to turn the original order in Fujian, because each pair of his shoes was 1 yuan cheaper than that.

The annual output value already has 5 million dollars, attracts the university student to come to the employment every year, it is hard to imagine that Cai Jianhua's Bo Yang shoe industry was established only 5th anniversary.

"Don't look at my business being young, actually I have a short time dealing with shoes."

Cai Jianhua disclosed that he had sold his shoes for ten years in Huaiyin, Jiangsu before he set up an enterprise.

"Ten years ago, I was selling shoes, ten years later, I was making shoes", so that the fate of the shoe will not be abandoned because of temporary difficulties.

"We Zhejiang people have the spirit of fighting hard. It is only temporary. Maybe the situation will be better in the second half of the year."

Cai Jianhua's tone was a little excited when he said this.

In the face of the dilemma, the third faces are anxious and hesitant, but most of them are unyielding and confident.

This is the common expression of many shoe companies facing difficulties.

In their predicament, they introspection; in silence, they make moves.

Lin Mingbiao, chief executive of Zhejiang Province, uses the word "province".

Electric lights are all energy efficient. All electric motors in the workshop are equipped with energy saving equipment. In the workshop, the squad leader is responsible for the system. After work, they are responsible for turning off the lights and closing the gates. The staff dormitories also have electricity saving measures, and the electricity and enterprise employees pay half of the electricity charge. The air conditioning in the workshop can not be below 270C.

This series of saving measures is amazing, and it saved 50 thousand yuan a month, which is equivalent to 3000 pairs of shoes.

"The real competitors are ourselves. Under the same conditions, I do a little bit better than others, and I have a lot of chances to live."

Lin Mingbiao said that WAL-MART has just passed the corporate social responsibility assessment this year, and the shoes produced by enterprises can directly enter the world's largest supermarkets.

It's past. Hope is ahead.

Fordelon's boss Zhu Fude was confused and confused, and he could see clearly the way he wanted to go.

"The shoe companies in Wenling will never lose their brand if they do not take the road of brand."

For this reason, Zhu Fude is going to eliminate the manual equipment in the factory, import imported equipment from abroad, and run a company over Fujian to learn from the sports shoes companies there.

"So far, none of our shoe companies in Wenling has invited celebrities to advertise. This phenomenon deserves our deep consideration."

Zhu Fude said.

Po lett shoes industry uses the "pfer" strategy.

After feeling the pressure of the footwear industry market in advance, the whole industry has been pformed. Since 2006, it has turned to new energy sources. The development of solar energy products has been relatively mature.

This year, this piece can provide a good supplement.

The fourth face is the face of the government.

In the face of the business crisis and predicament, this face shows the softest line.

We are glad that the shoe industry is flourishing and enterprises are thriving.

We are also worried about the difficulties encountered by shoe manufacturers.

Zhao Jianning, deputy director of Chengbei street, Wenling, told reporters that in June 24th, Chengbei street had just held a shoe industry situation analysis meeting.

According to the row and row of the streets in May, the output value of 75 upper scale enterprises increased by 16.15% in the 1~5 months, compared with 25% in the same period last year, and the growth rate slowed down obviously.

As for small businesses, "about 20 to 30% are in a state of shutdown."

Zhao Jianning said.

"What do you most need the government to do when the shoe industry is in such a depressed situation?"

The streets are asking businesses one by one.

Zhao Jianning revealed that the streets are ready to concentrate on ten shoe companies that meet the requirements. The government has declared "stone sticky sports shoes production base" by the government, unified management, unified brand, unified price, from point to surface, with the help of brands to help enterprises out of difficulties.

"Next week, we will go to Qingdao to learn from the two star group there.

We also need to invite experts from Qiingdao University to charge our business owners.

"Shoe companies are in trouble and lack of brand."

Tong Qingbo, deputy director of the Wenling industry and Commerce Bureau, said that what the government needs most is to help enterprises establish brand awareness so that the vitality of the enterprise can last long enough to cope with all kinds of crises.

"Since last year, brand training has been carried out three times. We also guided enterprises to take the initiative to create brand.

Because Wenling's shoes are export oriented and need to take the road of brand internationalization, we are in contact with Beijing's foreign-related trademark offices to help enterprises register trademarks abroad.

Tong Qingbo said that Wenling is a brand base for injection shoes in Zhejiang Province, and also a famous city in China's footwear industry. There are several enterprises that need to be heard and several brands that are loud and sound.

Expect tiger to sniff roses.

The pain of eating in the past is now hard to hear.

In just three days of visits, journalists can only outline the outline of Wenling shoe enterprises.

But in face to face listening and communication with entrepreneurs, it can clearly touch the pulse of Wenling shoe companies.

The pulse of one hand is weak and rapid: more than 5000 shoe enterprises can add 2000 new products in one year, and such workshop enterprises can get a share in the prosperity of the industry.

But when imitation becomes a guarantee of profit, manual knocking and hitting become the source of a pair of shoes, this profit pattern is so fragile.

So when the storm comes, those sampan and canoe are always the first to be overturned.

The pulse of the other hand is much more stable: those shoes that have been established for years are shorter than five, but they are more than 20 years old.

When the hurricane comes, they are still sailing farther away.

Having made shoes, or selling shoes, and then having their own businesses, this Wenling shoe boss's entrepreneurial path has been mentioned again and again.

Perhaps those bosses themselves mocked themselves with the idea of "getting into shoes", but there was also a feeling of pride and pride behind the bitterness and bitterness of humanity.

How much bitter and tired has become the past; now, the wind and waves are better than idle walking.

It is difficult because all the negative factors are concentrated together, and now it is difficult because it is too easy to earn money before.

Fortunately, they have realized their situation and have responded.

Zhejiang's economy is dynamic, but the low level of repeated competition is far from enough.

At this time, we need tigers, lions, elephants, and attractive big guys.

So, when the Wenling shoe companies crossing the storm's eye are standing in the corner, we hope to see that some tigers are free and thin.