Footwear Exports In Guangdong Show A Trend Of "Price Rise And Fall".

At present, the industrial structure adjustment of footwear export in Guangdong is showing an accelerating trend.

On the one hand, the number of exports declined significantly, and the number of export enterprises decreased by nearly half; on the other hand, the average export price of each pair of shoes increased by nearly 30%, and the total export value continued to increase.

Experts believe that since last year, the traditional shoe making industry in the Pearl River Delta has been under pressure from all sides. The first half of this year's footwear exports "rise or fall" indicates that the industrial restructuring is accelerating. Small and scattered workshop enterprises have been eliminated, and quality enterprises are becoming stronger and stronger.

China is the largest footwear producing area in the world, while Guangdong occupies an important position in nearly half of the country's output.

In 2007, Guangdong's footwear exports amounted to 3 billion 470 million pairs, valued at 9 billion 200 million US dollars, accounting for 42.5% of China's footwear exports.

However, this year, due to the continued appreciation of the renminbi and the sharp rise in raw materials and other unfavorable factors, Guangdong footwear exports have seen a sharp decline after years of continuous growth.

According to the latest statistics of Guangzhou customs, Guangdong exported 1 billion 630 million pairs of footwear products in the first half of this year, down 15.8% from the same period last year.

However, the total export price was 4 billion 960 million yuan, an increase of 9.2%, and the export average price was 3 US dollars / double, an increase of 29.6%.

Footwear export enterprises have significantly reduced, and export performance has dropped from 5811 in the same period last year to 3924 in the first half of this year.

According to the analysis of Guangdong footwear manufacturers' Association, in response to the market situation, there are some new trends in the development of footwear industry in Guangdong. First, more and more enterprises begin to attach importance to enhancing technological innovation capability; two, industrial clusters characterized by specialized production have unique advantages in the market; three, enterprises are beginning to vigorously expand the domestic market.

Qiu Xiaoguang, President of the Guangdong Footwear Manufacturers Association, said that the footwear industry in Guangdong has a strong foundation, and there are more than 6000 shoemaking enterprises. The products are complete and the upstream and downstream industries are well matched. This adjustment is both a challenge and an opportunity. After the training, the Chinese footwear industry will remain stable in the global footwear industry.