Wenzhou Leather Chemical Industry Seeks To Break The Brink Of Foreign Brands

Leather chemical products can make leather soft and glossy, and can also make shoes materials into whole shoes, and beautify the vamp. Therefore, they are called "beauticians" of leather.

Leather making industry is an auxiliary industry and an indispensable industry in leather making industry.

In recent years, leather products are changing rapidly and fashion trends emerge one after another. It is necessary to put forward higher requirements for supporting leather chemical products.

In the development process of the upstream and downstream industries complement each other, leather chemical industry in our city has been continuously innovating and upgrading, and has made brilliant achievements in the domestic industry.

    本土皮革化工“破繭化蝶”

Wenzhou leather chemical market has always been the world of foreign brands.

For a long time, the leather industry in Wenzhou is advocating the brand of foreign leather chemical industry, and the local leather chemical enterprises basically rely on foreign brands. Therefore, there are more than 100 enterprises engaged in leather chemical products operation in the city of Wenzhou, but there are few brands of real production and marketing, and about seven of the market share still belongs to foreign brands.

Yu Min, general manager of Wenzhou Nan Li Industrial Co., Ltd., said that their company had always imported foreign resin particles, dissolved in the factory, and then switched to the market.

It's like buying instant noodles that are ready for sale and selling them with boiling water and selling them to diners.

But in the long run, foreign brands can always be "migrant workers".

In 2003, Nan Li invested about 1000000 yuan to introduce equipment and talents, and imported materials from abroad to sell its own synthetic resin products.

As a result, the company has not only developed its own products, but also doubled its output value than the previous year.

Ye Zhengkang, Secretary General of the city leather chemical industry association, said that at present, there are already a large number of leather chemical enterprises in our city.

They broke the encirclement of foreign brands, breaking the cocoon into butterflies, representing the image of our leather chemical industry on the stage of the market.

Enhance strength and compete with foreign brands

In the "beautician" competition, how does Wenzhou leather chemical industry develop?

"We do not compete with our domestic counterparts and compete with foreign brands."

Zhou Xiangdong, general manager of Zhejiang East Chemical Industry Co., Ltd., said that although there is a certain gap between domestic leather chemical products and foreign brands, it is not insurmountable.

On the one hand, the domestic high-end leather chemical products have broad market space and great potential for development. On the other hand, China does not have no technology and capability to develop high-end products.

Zhou Xiangdong believes that the key problem is that enterprises are reluctant to concentrate on development and pay little attention to investment.

In recent years, Wenzhou City Xiong Xiong Enterprise Co., Ltd. and Zhejiang East Chemical Industry Co., Ltd. have established technical cooperation partnership with Sichuan University, Shaanxi University of Science and Technology and other leading schools of leather and chemical industry for a long time, entrusted to train advanced technical talents, and made technical cooperation and technology import with famous leather enterprises and research institutes such as Germany and Italy.

The products independently developed by Dong Hua company have been awarded the national Torch Program and other honorary titles.

Chamber of Commerce assists in the establishment of testing centers

In the past, there were many disputes between manufacturers of leather and leather shoes and suppliers of leather chemical products.

If chemical products are detected in advance and supplied to manufacturers, the disputes can be avoided.

In fact, as early as 2000, the chamber of Commerce and the city quality and technical supervision and Testing Institute jointly set up a leather chemical testing center.

At that time, the equipment was simply invested and the efficiency was poor.

Later, Qi Liexiong, President of the chamber of Commerce, decided that the chamber of Commerce invested 300 thousand yuan to purchase a testing equipment that could detect four kinds of products, namely, leather chemicals, shoe making chemicals, interior and exterior wall coatings, formaldehyde content of furniture, and so on. The testing center was re equipped with more than 200 kinds of products.

Since then, the chamber of Commerce has urged member units to actively send products to the center for testing, and promptly intercept unqualified products before heading to market terminals.

In recent years, the inspection center of the chamber of Commerce has issued a test report for more than 1000 batches of products.

Ye Zhengkang introduced that the testing center not only brought certain economic benefits to the chamber of Commerce, but also more importantly, it made a great leap in the quality of the leather chemical industry in our city, standardized the leather chemical market and promoted the development of leather chemical industry in Wenzhou to a higher level.