Jiangsu Yang Becomes The Leader Of Global Wool Textile Enterprises

In Jiangyin, a riverside city full of culture, the "sunshine" is dazzling. Jiangsu Sunshine Group, the world's largest woolen textile enterprise and high-end clothing production base, has gone out of China and into the world. In order to realize the ideal of "let the world be full of sunshine", sunshine people have worked hard and steadily forward, creating one glory after another.

In 1996, Jiangsu Sunshine Group became China's largest wool textile production enterprise. In 2006, Jiangsu Sunshine became an export commodity inspection free enterprise, and sunshine woolen cloth was selected as China's world famous brand. Who can imagine a famous township enterprise with 300 employees in 1986? However, after 22 years of journey, 22 years of wind and rain, and today's sunshine, it has become a national key high-tech enterprise with an annual output of 28 million meters of worsted fabric, 2 million meters of cashmere products, 2.8 million sets of clothing, and more than 16000 employees. It has become one of the 33 key enterprises supported by the state.

National brand, "sunshine" shines all over the world

Sunshine not only does not look inferior to international famous brands in brand image, but also takes a leading position in the world in terms of per capita productivity and creative profits and taxes.

"We will continue to adhere to the road of scientific and technological innovation and the development of independent brands, and build" sunshine "into a world brand." On February 7, 2006, at the enterprise forum held by the State Council, Premier Wen Jiabao listened to the report of Chen Lifen, deputy to the National People's Congress and chairman of sunshine group, and put forward his earnest hope.

The premier's expectation deeply inspires every sunshine person. Sunshine Group bravely undertakes the important task of national worsted brand competition with international famous brand. This is a national enterprise with real international competitiveness, which can not only keep up but also go abroad.

"Sunshine man" is committed to building its own high-end international brand and "golden key" to open the door of the international market with its "sunshine" fabric, "winiti" suit, "Jiasili" women's wear and "Pompeii" professional wear.

The best way to build brand internationalization is to internationalize the market. Eleven years ago, sunshine group has begun the journey towards internationalization, realizing the leap from domestic famous brand to international famous brand. In 1998, Asahi journalists in Japan lamented after the sunshine interview that China's sunshine is the first in the world. At present, sunshine woolen cloth and sunshine clothing have enjoyed a high reputation in the international market. Winiti suits and jasmine women's clothes with Italian and Japanese styles have established their high-end brand status in the international market. At present, sunshine has formed strategic alliance with more than 10 international first-line brands such as Armani and boss, and has become an important link in the production chain of international top brands.

Scientific and technological innovation, quality protection

"We regard clothing as a precision instrument to do it," Chen Lifen told reporters. "Famous brands are based on the recognition of consumers, and the achievements of sunshine fabrics are also based on consumers' recognition of Sunshine brand."

In the early days of the establishment of the factory, sunshine group seized the market opportunity with the first batch of colored woolen cloth and toothpick cloth developed by itself, and dug up the first pot of gold accumulated by the original capital for the enterprise. However, the market soon followed. In order to get high returns, the product must be "top-notch, fast-paced". There is only one way to achieve this goal: increase investment in science and technology. Therefore, "sunshine people" has established the enterprise orientation of "based on high starting point, using high technology, developing high-end and creating high efficiency".

The quality of internationalization comes from the support of international first-class scientific research strength. Sunshine can make a brand in the same international industry and remain invincible depends on continuous technological innovation and technological transformation. At present, sunshine has three major R & D institutions, including a combination of science, a post doctoral research station with a clear division of labor, a national technology center, and a wool textile research institute. Under the guarantee of this international leading and perfect innovation system, sunshine has developed 180 superfine high count worsted fabrics and various functional products representing the international advanced level. A considerable number of products are ahead of the international level and become the exclusive products of sunshine.

In order to maintain the leading position in China, only by keeping a close eye on the development of the latest international technology, seizing the commanding point of technology, forming the original technology and original technology of "people have nothing but I have new". At present, Jiangsu Sunshine Group has developed a large number of core technologies and core products with independent intellectual property rights and market competitiveness, including the production technology of nano technology anti-static worsted products of the National 863 program, the soluble fiber worsted fabric of the national "Tenth Five Year Plan" key torch project, and the easy care and easy care and easy care and no iron finishing technology of wool fabrics, which are the national key technological innovation projects And has the world's largest computer-controlled top dyeing system to ensure uniform color. In recent years, sunshine has participated in the formulation and revision of 24 national and industrial standards. In 2007, it became the first enterprise in China to undertake the work of the Secretariat of the technical committee of the international organization for standardization, occupying the commanding height of the world wool textile industry and leading the world textile industry.

Inspection enterprises join hands to create a gold medal of exemption from inspection

Inspection exemption is the highest honor of export enterprises. Although Sunshine Group has a good foundation, there are still many aspects to be improved compared with the strict management requirements of inspection free enterprises. The realization of the goal needs the joint efforts of both inspection and enterprise.

In March 2006, when Li Changjiang, director of the General Administration of the people's Republic of China, inspected Jiangyin, he encouraged sunshine to strive for an export inspection free enterprise and instructed relevant inspection and quarantine departments to strengthen guidance. On May 10, 2006, at the signing ceremony of the memorandum of cooperation on inspection exemption of export suits of sunshine group, Director Tian Zhifang of Jiangyin Bureau said: "this is a military order signed by us to the General Administration and local leaders at all levels! We should be the first-class guards of Jiangyin to push forward the work with the first-class spirit

During these sleepless days and nights, members of the inspection exemption working group of Jiangsu Bureau and Jiangyin bureau have almost become non staff members of sunshine group. Each member of the team takes time to inspect and guide the production site of the factory every week, and even works overtime without complaint or regret at weekends. The working group has conducted four inspection standard training for sunshine group, and guided the enterprise to supplement and formulate more than 10 internal control documents, such as final product release regulations, management measures for imported auxiliary materials, and acceptance procedures for imported auxiliary materials. Hard work finally brought the joy of harvest. From July 19 to 21, the inspection exemption audit team of AQSIQ conducted a strict on-site audit of sunshine group. "Sunshine" did not live up to expectations, and all four branches passed the "big test" with high scores. At the summary meeting, Lu Keping, the general manager of the group, was excited: "every step of the development of sunshine group can not do without the support of inspection and Quarantine..."

Gold cup and silver cup are not as good as the reputation of enterprises. With their hard work, Jiangsu inspection and quarantine personnel have won the trust and respect of enterprises. They have not only cast export famous brands for local export-oriented economic development, but also set up shining service brands in the hearts of enterprises.