Strategy Of Listing And Financing Jinjiang Shoe Enterprises To Avoid Crisis

Jinjiang, as an important shoe making base and world tourism sports shoes production base, was born in Anta, 31st degree, XTEP, Hongxing Erke, Ali, del Hui, and Xi long, and so on. It is known as "China Shoes Capital".

In 2007, Fujian's equipment manufacturing industry base settled in Jinjiang, with strong footwear industry cluster and support from many shoe brands. Jinjiang will become the fertile ground for the development of shoemaking machinery.

Jinjiang has great advantages in developing the upstream industry of footwear industry.

At the same time, the development of shoemaking industry has also led to the development of related supporting industries.

Jinjiang is an important sports goods manufacturing base in the country. This is the third city after Shenzhen and Chengdu.

The Jinjiang municipal government has also proposed.

"To build Jinjiang into an important sports industry base in the whole country and strive to build a sports city with international influence".

In Jinjiang, Fujian, 2 out of every 5 pairs of sneakers in the world come from here.

As the world's sports shoes capital, under the pressure of rising raw materials, many shoe manufacturers are facing the dilemma of half stop production, shutdowns and closures this year, and even more than 20 small and medium-sized enterprises have been closed.

Financing difficulty is a big problem for Jinjiang shoe enterprises.

Let's talk about this.

In June 20th, the Company limited by guarantee of Jinjiang was set up to provide financing platform for small and medium-sized enterprises.

Meanwhile, some well-known shoe makers in Jinjiang have also gone through the listing financing.

In July 10, 2007, Fujian Anta group listed Anta sports on the Hongkong stock exchange.

In May 08, XTEP also completed its listing in Hongkong.

At present, the famous shoe companies such as Hyde long, del Hui, 360 degrees, Jordan and so on have put the listing on the agenda.

Anta, which has successfully listed in Hongkong, has begun to challenge international brands with great ambitions. They set their medium-term goals as the "double first" brand and the top ten sporting goods companies in the global market.

Through its successful listing, Anta has accumulated huge capital and strength, and has the capital to compete with international brands.

It can be seen that the listed companies are publicly financing, laying a solid economic foundation for the development of the company and ensuring the normal circulation of the capital chain.

Shoe companies have invested a large amount of public funds into technological innovation and product development, which has increased the added value of products and enhanced the market competitiveness.

The selection of overseas listing by shoe companies can promote the internationalization of enterprises, introduce strategic partners and advanced technology ideas, and help to march into the global market; if they choose to be listed on the stock exchanges of some stock markets which are more stable and prosperous, they can enhance the financial safety of the company.

However, one thing to note is that shoe companies must not be listed on the market.

Listing is a financing strategy implemented by a company to a certain extent, which meets certain requirements of the state.

However, the listing of shoe enterprises can not ignore the opportunity, blindly listing, regardless of the objective reality of enterprises. Even in the predicament of financing difficulties, shoe enterprises should also calm down the market situation and the internal situation of the enterprises themselves.

In addition, backdoor listing can damage the interests of shareholders or the state, resulting in the loss of state-owned assets. This kind of criminal behavior is a "minefield" that shoe companies should pay attention to.

Jinjiang, as China's shoe capital, has accumulated many industrial advantages over the years, which is the capital for Jinjiang shoe industry to reshuffle its current industrial pformation.

The problem of financing can be said to be a major problem of the current crisis. The use of listed financing is an effective marketing strategy to a certain extent. Only by fully recognizing the pros and cons of the listing of shoe enterprises, can the footwear industry in Jinjiang usher in a better development prospect.