Zhejiang Knitted Sweater Association: The Construction Of Enterprise Culture Should Face The Whole Social Industry Chain.

In July 2nd, the first president meeting of Zhejiang wool sweater Association's corporate culture research association was held in Beijing Erdos wool products Co., Ltd. in 2008. The chairman of Yan Jun and Ling Guozhu, Secretary General of the sweater Association, and other leaders of the Zhejiang wool sweater Association Corporate Culture Research Council attended the meeting.

At the meeting, participants read relevant articles, strengthened theoretical study and made overall arrangements for future work.

All participants agreed that the main task at present is to sum up the achievements made in enterprise culture construction, strengthen external communication and exchange, and actively learn from the achievements of excellent enterprise culture construction.

Corporate culture should be valued in theory.

At the July 2nd meeting, Ling Guozhu, Secretary General of the Zhejiang wool sweater Association organized the participants to learn the theory of "enhancing cultural competitiveness to enhance competitiveness of enterprises, and how to deepen the development of enterprise culture theory construction and construction practice" written by famous theorist and scholar Jia Chunfeng.

The participants agreed with the view that corporate culture is an enterprise management culture under the market economy. It is not a purely corporate cultural activity. It is not a simple interpretation of cultural concepts. It is not a compilation of economic knowledge plus words, nor is it an example of general social change.

Corporate culture has the functions of guidance, motivation, restraint, cohesion, radiation and ties.

At the meeting, Yan Jun talked about Jia Chunfeng's article "five thousand years, eight hundred vertical and horizontal," and integrated the concept and scope of corporate culture through the way of reference.

He believes that for enterprises, first of all, business managers should recognize the brand value expansion function of corporate culture.

The person in charge of a company is the foundation for the recognition and implementation of enterprise culture and enterprise spirit.

Through learning theory articles, participants have a clear understanding of how to build corporate culture, and have a deeper recognition and recognition of the expansion function of corporate culture.

There are two orientated institutions and work arrangements.

According to the relevant regulations, the enterprise culture research institute has set up three offices, namely, the office, the theoretical research department and the cultural exchange department, to co-ordinate the eight aspects of training, publicity and promotion, theoretical research, investigation and communication, practical innovation, brand building, cultural activities, and service members.

As Yan Jun, chairman of the Research Association, said at the meeting, such an arrangement has made "the whole sweater industry and the upstream and downstream industries related to sweaters".

According to Secretary General Ling Guozhu, the establishment of the three major institutions and the arrangement of the eight aspects focus on the need for the long-term work of the Research Council. The main purpose is to set up a professional platform for corporate culture communication and communication among the member enterprises.

It is understood that this year's work is focused on publicity and promotion and investigation and communication two aspects, publicity and promotion is based on the "internal summary" propaganda and promotion; research exchanges are aimed at "external reference"; in the activity arrangement and personnel organization, we should put the "two aspects" into practice.

Enterprise culture construction from spontaneity to self consciousness

Corporate social responsibility is an important part of corporate culture.

The participants thought that in recent years, the culture construction of the woollen sweater industry has achieved remarkable results, and in terms of social responsibility, it has changed from spontaneous to conscious.

In 2007, Pu Yuan first launched the "10+100+1000" project of China's textile enterprise social responsibility management system (CSC9000T).

The concept of corporate social responsibility was introduced to Pu Yuan quickly and had a good impact.

The construction of Pu's social responsibility has brought new ideas to the Pu people, and many sweater enterprises have voluntarily implemented the concept of social responsibility into the daily management system.

In early 2008, the Tongxiang dyeing and finishing chamber responded positively to the national call for energy saving and emission reduction, and initiated the enterprise to issue a letter of undertaking. The move just got the response of 16 enterprises represented by Zhejiang sparrow company, and energy conservation and emission reduction became the conscious behavior of the industry.

Enterprises undertake external social responsibilities, and so do internal businesses.

Now, more and more enterprises pay more attention to the improvement of production and living environment.

Some enterprises have installed air conditioners in their workshops and workers' dormitories; some companies have implemented a policy of paid holidays for certain working age workers; others have launched spouses to provide convenience for married workers.

It is understood that in recent years there has been an industrial "labor shortage" situation, while Pu Yuan sweater enterprises have not seen similar problems in employment.

At present, the new Pu Yuan people from all over the country live in harmony with the locals and jointly build the hot land of Pu Yuan.

As the delegates concluded at the meeting, the harmonious situation of Pu Yuan has a contribution to the construction of corporate culture.

With the implementation of Pu Yuan's regional brand of Pu Yuan sweater and the overall improvement of the overall image of Pu Yuan, the construction of the enterprise culture of the sweater industry closely related to it will also move towards a deeper level.

Many enterprises are exploring and practicing systematically. The construction of corporate culture has become an important means for most enterprises to enhance their core competitiveness. The establishment of the corporate culture research association and the launching of various work are precisely the embodiment of this demand.

It has a strong practical significance for the long-term development of Pu Yuan sweater industry.