Development Status Of Garment Industry
Interview guests: Huang Weiji, chairman of the spun Trade Association
Moderator: you as the head of the Textile Development Association, please talk about the domestic market.
Huang Weiji: Compared with the mainland of China, the development of textile and clothing has been developing several decades earlier than that of mainland China, and its textile and garment manufacturing began to develop in 50 and 60s. From 1987, the garment industry began to travel overseas, to Southeast Asia, to southern Africa, South Asia, to Central America, and even to many Pacific Islands, to invest overseas in garment factories, and also to boost the material of the entire weaving industry. The entire textile industry has been developing globally in the past few decades. Since 1979, China's reform and opening up has been thirty years. In the metropolitan area and the coastal areas, the purchasing power of the people has increased and the trading level has been upgraded. The whole world is becoming more and more closely linked with the world. In particular, both sides of the Straits have entered WTO, representing the opening of the market to the whole world. Labor costs are very high here. In this field, time and opportunity are not comparable.
To see that the Chinese mainland market is expanding, it can be said that all the people in the world do retail, channel and brand and take the Chinese mainland as the last piece of the world. Especially after entering the WTO, for the global open market, in this part, based on the same language on the two sides of the Straits, we are also descendants of the same yellow and yellow. We are very high on the cultural similarity. Although there are some estrangement in the judgement of values over the past decades, the entrepreneurs on both sides of the Straits have made very close exchanges and cooperation between the twenty or thirty years of reform and opening up. So at this stage, we feel that the brand is a very clear way for the development of the textile and garment industry. In addition to the island market, the mainland market should also play a role.
Domestic department stores give a good appraisal of the fashion brand. Especially after the introduction of famous fashion brands in Europe and America, the similarity between department stores is increasing. How can there be some differences between department stores? Brand can play a part. We hope that department stores will constantly introduce new brands, giving consumers more choices at the level of their products and sales. Instead of entering a department store, it's all the same when entering. One of the most important things about brand itself is its core value. The biggest difference between making a brand and manufacturing is that the manufacturing industry emphasizes how the cost is reduced and how the quality is best. It doesn't matter whether the style is what I like. To be a brand operator, the quality must be the best, and the design should be in line with the love of its target customers, especially the designer himself has a high pursuit of his products. If he is faced with the product himself and feels less like this, he is not a very good work.
Because of this, designers will be willing to put their names on a brand or product. If someone says that the product is not good, it means pointing at the brand directly. This is the East West designer's name on the brand, is a commitment, and a lifelong commitment. So with consumers, department stores, channel operators and foreign brands, we feel that this opportunity will continue to be strengthened in this regard.
It is very important that the mainland market is too big. The industry is basically three hundred or four hundred kilometers north to south. Whether it is on top of goods or goods, it is very convenient. Moreover, the mainland waiters are so vast that there are differences in seasons in some places, so it is also a challenge for the brand to operate and develop on the mainland.
Moderator: next, I want to talk about it. Just now, you have made a good summary of the whole Chinese market and the clothing market situation. We should also call China a part of China. We should call it China made. How far will it be made in China from the world's largest brands? Or how far is it to become a world brand?
Huang Weiji: When I stand in such a media, or stand in the fashion worker's point of view, when discussing this problem, we try to find ways to forget the so-called Chinese made or Made in China concept. For the brand owners, the real importance of brand owners is how to convey them through design skills. When consumers are dressed, they can feel the cultural core value of this commodity.
Host: made in China has two meanings. The former type of Chinese manufacturing refers to our OEM helping others to do such things and making dresses. There is also a concept made in China, which is all Chinese in terms of creativity, design and even manufacturing. This is not the same. It should be called creative manufacturing in China. It should be understood. What I am talking about just now refers to such a situation behind. How far is our real Chinese manufacturing industry from the top brands in the world?
Huang Weiji: It's not far away. Because there are too many talents in China. For example, which computer we use now is not Made in China. When a computer company was developing in mainland China, engineers were also Chinese, and even a lot of machinery and equipment, although some were imported from abroad, some of them were designed and made by our Chinese engineers. Basically speaking, I do not think it is necessary to take this part of China into consideration. Whether it's high-tech products or electronic products, cars are made in China, and even many famous European brands are moving to China. So China can basically tell us all the Chinese entrepreneurs and people in China. It's a proud thing. A proud thing, we need not deliberately put it on the lips, and now how to improve our cultural level.
What you said just now is roughly divided into three levels. One is Made in China, the other is? From these three levels, some places may still stay in Made in China, some enterprises have already done in China, I think such benchmarking cases are highly respected. In particular, the clothing industry also has some very good designers, which are displayed on the world stage. In the future, this level is expected to be common in all parts of the country.
Moderator: as fashion practitioners, we have heard many domestic designers' voices. They also hope that they can form an organization with many foreign designers, and carry out some large-scale exchanges. In fact, there is no lack of communication, and even many excellent foreign designers have joined the Chinese brand design team. I think, as an official organization, there are some actions that can be organized to organize more of such large gatherings as technology or industry exchanges.
Huang Weiji: What you call official units refers to professional units. If it is purely an official organization, we are a purely private donor unit.
The so-called exchanges, how to create a lot of opportunities to cross strait or Taiwan, China, Hong Kong three designers through many opportunities to make friends, so that there are many ideas to communicate with each other. By way of bowing, we can also bring forward conceptual progress. Like the activities of fashion week and so on, we strongly encourage designers on both sides of the Strait to participate in each other. Through this platform and opportunity, we can make friends. Through interaction among friends, we can stimulate and generate some conveniences. There is no need to talk about China in the future. Even in Asia and the whole world, many brands we have seen from the Greater China region are constantly praised by the world's consumers and media.
Host: do you have any specific plans?
Huang Weiji: The first step is to make the designer stand firm. When the designer is promoting his design career, the first thing to do is to make him stop worrying about finance. Where can we buy good fabrics and so on? If we push one thing, maybe we will copy it on the mainland in the future. It is to set up a small and diverse fabric market in mainland China, specially for designers to set up and serve. This is organized by the textile association. Some 20 or so fabric factories, including some traders, have been invited, so that young designers who want to engage in fashion design and creativity, or designers and teams who are already on the road, have a place to find good fabrics. They do not need to worry every day and feel that the fabric is good, but the order will cost 3000 yuan.
Second, we have some incentive measures for financial financing. How to encourage young people to start their own businesses has some young people's initiatives and plans for entrepreneurship. There are also some credit guarantee mechanisms to support small businesses and encourage young people to start businesses.
A fashion, such an industry, must be constantly invested by new people every year. In this way, the mechanism of financing and a small number of cloth market mechanisms can be generated, hoping that there will be new times.
Moderator: the designer's communication between the two sides is very important. Is there any plan to consider this?
Huang Weiji: In 2007, we invited Liu Yang, a Chinese fashion designer's Institute, to perform the same stage designer. Like this kind of thing, in November last year, Pan Yiliang, a designer, also took part in the China Fashion Week held in China.
Host: what day is it?
Huang Weiji: The day of fashion week in China. In March 30th, it was also designated as "sun". He released his new work from the designer brand.
Moderator: we know that many will play a real role in the entire garment industry. I believe that through your efforts, we can make cross-strait fashion culture exchange closer, and also enable more designers and garment manufacturers to see the Chinese market and contribute to our fashion industry.
Huang Weiji: We will do our best.
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