Yang Zhaohua: Home Textile Enterprises Need To Awaken "Brand Consciousness" Urgently

Compared with garment enterprises, the concept and mode of thinking of China's home textile enterprises are lagging behind. Now many home textile enterprises have just moved from workshop style to mass production stage. Many enterprises have not set up corresponding consciousness in building marketing channels, establishing brands and developing international cooperation, let alone practice operation.

Yang Zhaohua, vice president of the China Trade Promotion Association textile industry branch and vice president of the China Textile Industry Association, pointed out unpolitely.

"The development concept of home textile enterprises lags behind, and the omission of marketing and brand management will affect the development of the entire home textile industry.

China's home textile industry association and home textile exhibition have the responsibility and obligation to undertake the wake-up work of the industry.

Once the "wake up" work is done, the enterprises will realize that the home textile industry will burst into huge energy instantaneously, which is no less than the energy burst out of the garment industry 10 years ago.

Yang Zhaohua said.

According to Yang Zhaohua, China's home textile industry association and home textile exhibition have already done many things ahead of the enterprise.

Because beyond the understanding of the enterprise, some activities are not very effective at present.

But as a trade association, it is necessary to guide the industry in a timely manner.

In particular, the textile industry's external development environment is more severe this year, and home textile enterprises are facing greater adjustment pressure. When they have their own reform requirements, some forward-looking initiatives conducive to the development of the industry will be launched, which is essential for promoting the leaping development of the industry.

It is reported that in order to guide product development and activate the new consumption demand in the home textile market, China's home textile industry association and home textile exhibition launched the Chinese textile fashion trend for the first time last year.

This year, the China home textile industry association will make great efforts to improve the fashion trend, establish a research system for the trend of fashion, and gradually build a promotion system and a publishing system.

"The purpose is to let the trade associations' popular trend become the popular weathervane that Chinese textile enterprises are concerned about, and then become the popular trend of enterprises to follow up extensively, so as to become the vane of enterprise product development just like the popularity trend of famous exhibitions abroad, and can turn the trend of popular products from the abstract concept to the fresh products in the retail market window, so as to really play the role of leading the consumption trend with the trend of popularity.

Yang Zhaohua said.