Wang Yong: There Are Some Regrets About Chinese Players Accepting Foreign Brands.

In July 16th, Adidas announced their Olympic award dress designed for the Chinese sports delegation.

That is to say, when Chinese athletes reach the podium on the Olympic Games in Beijing which makes all the people proud and proud, they will wear the sportswear of Adidas, the German brand.

From the 1992 Barcelona Olympic Games to the 2004 Athens Olympic Games, the Chinese delegation's award dress has always been the domestic brand Lining, and the "Chinese dragon" on Lining's sportswear has inspired many countries.

This time, Adidas changed Lining and didn't know what other people felt. Anyway, I felt a little frustrated. I was a little sad to be exact.

Why is Adidas, not Lining?

It is said that when bidding for Beijing Olympic sponsors, the bidding price of Li Ning Co based on its own strength was 1 billion yuan, while Adidas's final bid was 1 billion 300 million yuan.

Of course, this is only the legend of the industry.

In the final analysis, Adidas has more money than Lining.

But 300 million yuan will deprive all Chinese athletes of their chance to wear their own brand clothes only once in their lifetime when they receive Olympic medals in their motherland.

In the coming moment, the great moment of all Chinese excitement, we will see Adidas and the Olympic rings LOGO shoulder to shoulder.

I do not know whether the bidding rules of the OCOG are the highest bidder, nor do I know whether the Olympic Committee has considered the feelings of the Chinese people.

I think if we want less 3 hundred million and leave the chance to Lining, will we not feel so sorry?

But I also understand this result, after all, is the result of commercial competition, we must respect the rules of the game.

In fact, Adidas's award dress is designed by domestic designers and is also produced in China.

I can not help but recall the metaphor of the relationship between brand and manufacture by Ai Feng, chairman of the brand China industry alliance.

Ai Feng said, there are three ways to write an article: the first is to write articles by oneself, and to publish them in their own names; the second is to write articles by oneself, and to publish them by others' names; this is the way some secretaries are; the third is to write articles by others, and to publish them in their own names, which is the way of some leaders.

There is a similar relationship between brand and manufacturing.

This time Adidas became a "leader", allowing others to write articles and publish them in their own names.

This is quite different from what many of our domestic enterprises are accustomed to as "secretaries".

The taste is unspeakable.

Lining didn't win the award dress, which made us depressed, but it wasn't too serious.

We still have so many enterprises that do not have their own brands and are still "secretaries" for foreign enterprises. This is a big problem.

Many people miss Lining's "China dragon", and the Chinese athletes won't be able to wear Lining for the Olympic Games. What shall we do?

We should give more support to our own brands and make our own brands grow faster and faster.

For domestic enterprises, efforts should be made to build their own brands, not always to be "secretaries" for foreign enterprises, to earn a little bit of hard-earned money; for independent brands, they should also learn from Adidas and strive to be "heads" and integrate global resources for their own use.

Wang Yong, a native of Shaoyang, Hunan, graduated from Hengyang Normal University and Peking University international MBA, EMBA.

He is the Secretary General of the brand China industry alliance, chairman of brand alliance (Beijing) Consulting Co. Ltd., and the brand China net CEO.