Jeans Enterprises Must Take The Road Of Industrial Adjustment And Upgrading To Cope With Unfavorable Environment.

In the face of the difficulties and unfavorable factors facing the textile and garment industry this year, how can the textile and jeans industry absorb various unfavorable factors, deal with the crisis, seek sustainable development, and achieve adjustment and upgrading of the industry?

On July 21st, in 2008, China's textile and denim garment industry development conference (Guangdong) was held in Guangzhou. Leaders from the China Textile Import and Export Chamber of Commerce, the China knitwear industry association, the China Federation of Commerce and the National Standardization Technical Committee, and the representatives of nearly 100 textile and denim clothing enterprises in Guangdong province discussed the hot topics of the above industry.

Judging from this year's situation, the textile and garment industry is facing an unfavorable development environment.

Under the influence of the subprime mortgage crisis and Southeast Asian financial problems, the global economic slowdown and the decline in international market demand have greatly impacted the domestic market, and the most serious ones are small and medium-sized textile and garment enterprises.

At the same time, under the multiple extrusion of high labor costs and plateau material costs, enterprises are facing more severe pressure for survival, especially for textile and denim enterprises which rely on exports for a long time in Guangdong.

Cao Xinyu, vice president of the China Textile Import and Export Chamber of Commerce, emphasized the difficulties and problems that the textile and garment industry is facing in the short term when analyzing the current situation of textile and clothing export. In the face of such unfavorable factors, enterprises must take the road of industrial adjustment and upgrading, pay attention to improving the added value of products, realize brand development, realize technological and management innovation, increase the contribution rate of brand and the contribution rate of science and technology.

Hu Min, director of the clothing department of the China Textiles Import and export chamber, introduced the trade environment of the textile and apparel market in the United States and the European Union, suggesting that the current US market demand continues to decline, while the demand for the European Union market has risen, but the threshold for technical barriers to China's textile and clothing products is very high.

Therefore, the export situation of China's textile and garment enterprises will still have many variables next year. Chinese textile and garment enterprises urgently need to improve their resilience and enhance their innovative capabilities in order to cope with the unknown risks.

From the current market situation of cowboy clothing, with the pursuit of fashion freedom and leisure lifestyle, the market of jeans has increased, and it has become an indispensable clothing in life.

At the same time, the serialization of products is getting higher and higher. It is extended from jeans and jeans to vests, hats, toys, backpacks and other products, especially children's market has great potential for development.

Wang Yao, Deputy Secretary General of the China Federation of Commerce, analyzed the sales situation and development trend of the jeans market. He believed that cowboy clothing was becoming more and more environment-friendly and frivolous in the development of fabrics, and it was more fashionable and personalized in style. Brand enterprises should fully tap the potential of market development, and the key is how to raise the unit price in marketing, so that consumers can buy a piece of clothing from the past and become a complete set of equipment matching a series.

In 2008, China Textile and denim garment industry development conference was sponsored by Guangdong Textile Association. Xu Jian, Secretary General of the national garment Standardization Committee, explained in detail the problems in the application of the new standard of jeans industry.

In addition, relevant technical personnel of Cotton Corp and collion chemical (China) Co., Ltd. also introduced in detail the American cowboy market situation, the European and American textile cowboy standard and the environmental protection dyeing process.