Chinese Clothing Is Painful And Upward.

RMB appreciation, raw materials, labor costs rise, trade friction......

When obscurity is gradually confusing our audio-visual, perhaps we should temporarily shelve the disputes between order and quantity, so as to let our thoughts sink and listen to some rational voices.

"In that case, we should learn to face the reality and clarify our thinking."

Jiang Hengjie, executive vice president of China Apparel Association, said.

Only in this way can we avoid the same fate.

"More wise people will enter the fast track of development in this era."

Jiang Hengjie said that the development trend of the industry is not simply a matter of emotional judgement or control. Only by complying with the law of development of industry and economic operation can we absorb the most advantageous industrial resources and become the last winner in this contest.

　　理性視角看“陣痛”

In 2008, what kind of "labor pains" does China's garment industry face?

Recently, Jiang Hengjie, executive vice president of China Garment Association, has conducted in-depth and high-density research on the apparel industry cluster and the enterprises within the cluster.

In his view, data has become the best evidence for revealing the fragility and strength of an industry.

The accurate judgement of the future development trend of garment industry is inseparable from the development of industry survey, the establishment of statistical network and the dynamic analysis of data.

According to the latest statistical data of the National Bureau of statistics, in 2008 1-5, the output of clothing increased by nearly 8 percentage points over the same period in 2007. The number of Enterprises above designated size increased by 9.19% over the same period in 2007, while the number of employees increased by only 1.92%. The average number of enterprises decreased by 6.66% compared with the same period in 2007, and the industrial deficit expanded by 9.22 percentage points.

In the face of these data, Jiang Hengjie did not shy away from the description of "the collision between emotion and development law" to express the worry of China's clothing industry. "In the process of self adjustment and upgrading of industry, some small and medium-sized enterprises are facing difficulties in survival, and they will usher in a critical period of conflict between sentiment and development law."

Jiang Hengjie said, "this means that the era of industry shuffling has arrived.

And this collision comes more from the influence of the market, the lethality is very direct. "

So, how do we see such a "lethality"?

Behind this "lethality", is it possible to radiate some "new power"?

Jiang Hengjie hopes to see the "labor pains" in a more rational perspective.

"An objective situation is, at present, the phenomenon of wasting industrial resources is very serious.

Many enterprises simply use the image of "brave man" to show people. This way of thinking is very difficult to implement Scientific Outlook on Development.

Jiang Hengjie said, "I believe that moderate survival of the fittest will make the environment of China's clothing market further" purify ".

After the labor pains, more wise people will enter the fast track of industrial development.

It can be seen that for a manufacturing industry characterized by "too low entry threshold", the strength of tradition and pformation is intricate, and the "quantity expansion" has fulfilled its mission in a certain historical stage. Now, it must give way to the era of "quality and efficiency".

This difficult turn determines the position and competitiveness of China's apparel industry in the global textile and apparel industry chain.

"First solve how to see, then solve what to do."

In Jiang Hengjie's view, the era of rational cognition must be completed after the change. Next, we must solve the prominent contradiction in the Transformation -- "homogenization" phenomenon.

"Precisely because of the homogenization of concepts and means, the effect is not obvious."

Jiang Hengjie said, "at this stage, we must first focus on how to avoid the contradiction of homogenization.

We should learn from the aesthetic, functional, physiological health and other aspects of the development of ideas, from the humanistic care, fashion creativity, brand guidance and other aspects of innovation, to endow more non-material culture and creativity, and advocate a harmonious and happy lifestyle.

"The ultimate way out for industry development depends on value innovation.

In a word, turn products into commodities and turn prices into values.

Jiang Hengjie added.

　　辯證視角看“整合”

Hovering over the Chinese garment industry, "overcapacity" seems to be a curse that hinders the healthy development of the garment industry.

According to the statistical analysis of the national retail business center of China, the increase in clothing consumption price in 2008 1-5 has been significantly lower than that in 2007.

At the same time, the consumption prices of "big stakes" products with various markets and wholesale markets as the main consumption places are subject to the contradiction between consumption demand and relatively abundant supply. Indeed, there is not much room for price increases.

In view of this phenomenon, some experts have analyzed that the imbalance between supply and demand under the background of excess capacity is the main reason.

So, how can the excess capacity of the textile and garment industry be restricted to a relatively benign range for such a fully competitive industry?

The idea of "integration" promotes the relative concentration of industrial superior resources, and becomes a good recipe for vulnerable enterprises to seek breakthroughs in the "labor pains" period.

"Integration is a kind of innovation, and it is a kind of value innovation, and it is also a kind of wealth."

Jiang Hengjie told reporters that the global integration of resources inside and outside the industry will be a new innovation in China's clothing industry.

In view of the characteristics of phased industrial development, we must treat the reorganization of resource advantages dialectically. In the past, the concept of "integration" seems to be a "shame" in the concept of SMEs.

Rectification of this concept should be the first prerequisite for vulnerable enterprises to seek opportunities for development.

"Who is stronger than a chopsticks and chopsticks?"

Jiang Hengjie said that we should overcome the backward thinking of "better to be a chicken head than a phoenix tail", "actively explore the brand development route, find our own position, and be ready to integrate or integrate at any time."

"Of course, integration requires talents, capital and good reputation.

Courage and courage are also needed.

Therefore, we must first have deep thinking before we have the ability to make profound choices.

Jiang Hengjie said at the same time.

　　積極視角看“效率”

From "scale expansion era" to "quality benefit era" evolution, "efficiency" has become the core word of the times.

Jiang Hengjie believes that labor productivity, return on net assets, cost and profit margins, and so on, these indicators that reflect the efficiency of human use, the efficiency of investment in assets, and the efficiency of cost efficiency will become more and more important.

A group of statistics for 1-5 months in 2008 is also quietly revealing the vitality of garment enterprises from the two dimensions.

First of all, from the point of view of human efficiency, the average number of people employed in textile, clothing, footwear and hat manufacturing enterprises is decreasing.

The per capita labor productivity corresponding to this phenomenon increased by 17.04% over the same period last year.

This indicates that the benefits of laborers are improving in the coming of the benefit era.

Secondly, from the efficiency of funds, the turnover rate of finished goods in textile, clothing, shoes and hat manufacturers increased by 4.39% compared with the same period last year, and the turnover rate of accounts receivable increased by 6.75% over the same period last year.

The above two data coincide with the accumulation of resources in China's garment industry to achieve pformation and upgrading, including resource accumulation of labor quality and experience accumulation of capital use.

On the other hand, efficient and quick response consciousness will also represent the coming of "efficiency era".

Jiang Hengjie said that the competition of clothing is to some extent a competition of speed. The changing fast fashion demands fast reaction, fast delivery and quick settlement.

　　后記：

"Sunshine is always a rainbow after the wind and rain." at the internal work conference of the China Clothing Association recently held, Jiang Hengjie always used this lyrics to express his feelings for the future of China's clothing industry.

Perhaps, at this time, there is no sentence more closely related to the reality and trend of Chinese clothing industry than this lyric.

Yes, Chinese clothing is at the critical point of industrial upgrading. Facing the storm and rainbow, we are at a loss and longing.

At the very stage of industrial development, we do not want to be overly partial to any kind of emotion or give vent to it meaningless.

For Chinese clothing, pain, shuffle, evolution, although these words can not make people happy, but the Chinese clothing industry "value innovation" brand of the first year, will be in this pain and upward reincarnation to be opened.