"Fry" For A Night, Clean Up 10000 Yuan Limited Edition Sports Shoes First Price Rise.

Zhejiang, China, August, 1, recently, Nike basketball counters of Wulin store, Yintai, arrived at a number of limited edition basketball shoes called "Hyperdunk McFly (back to the future)" and "Hyperdunk 2015". The price was 1250 yuan, and shoes had not been on shelves.

It is understood that the price of this kind of shoes on eBay, Taobao and other shopping websites has been up to 12 thousand yuan, that is to say, those who buy these shoes can earn tens of thousands of dollars immediately if they are willing to pfer.

A related official of Wulin store of Yintai Department told reporters that the limited edition shoes were sold globally by Nike brand in mid July. "The price increases almost happen at the moment after the sale."

With the Olympic Games approaching, limited edition sports shoes are rapidly warming up, becoming the "meat and potatoes" in the eyes of many "shoemakers".

　　“炒鞋”者

Everyone owns 100 pairs of limited shoes.

Wu Zheng is the owner of sneaker retro shop in Fung Kai Road, Hangzhou. All the sales and display in the shop are all kinds of limited edition sports shoes.

Wu Zheng told reporters: "this is the first limited edition sports shoes store in Hangzhou."

According to him, there are a group of shoemakers like him in Hangzhou. They are both the collector and seller of the limited edition sports shoes.

In addition to their collections, they usually have their own physical stores or online stores, and do the limited edition sports shoes business worldwide.

It is understood that these people who have professional fried shoes usually have dozens of pairs or even hundreds of pairs of limited edition shoes.

"We all have our own special channels to purchase, but the price of the super limited edition shoes is high, but it is not blindly priced. It is generally determined according to the price of the Internet, similar to the prevailing international price."

Elainexiao, owner of Taobao, told reporters that he already owned nearly a hundred pairs of shoes.

　　超級限量版

The price is "fried".

It is understood that the limited edition sports shoes are divided into super limited edition and general limited edition.

"Generally speaking, the global sale of ultra limited edition shoes does not exceed 1000 pairs, and the price is relatively high."

The number of ordinary limited edition shoes may be sold, the number of locations, styles and frequency of sale are relatively high.

Wu Zheng said that people who sell less and wish to have more people are bound to drive up prices.

An insider told reporters that the price of ultra limited edition shoes generally rose over time.

"The price of shoes is usually a crazy increase when the sale is finished, after a longer period of time is relatively stable, and then as the shoes slowly reduce (there will be a certain number of shoes because of wear and other factors and less), the price will slowly rise, and finally reach a climax."

The owner of Taobao, a shop owner named elainexiao, showed reporters a network link of Nike's classic limited edition sports shoes at a price of 12800 yuan. He told reporters that this "What The Dunk" sports shoes, which spliced a number of classic DUNK shoes elements, has become a treasure in the eyes of Global Limited fans.

And the limited version of the blue system of the 23 generation of Jordan has also been fired at RMB ten thousand yuan per pair.

Wu Zheng told reporters that sneakers are most popular in foreign countries.

At present, there are about 20 pairs of shoes in the shop which cost more than 3000 yuan, and the price limit of the highest limited edition sports shoes is 3980 yuan, which has not yet reached the so-called climax price abroad.

　　普通限量版用來賺錢

As a matter of fact, professional shoe makers are not limited to these ultra limited edition shoes, but they are the general limited edition.

"Although these ordinary limited edition shoe stores are also selling, but because our sources of goods come from the United States, Japan and other places, the color department is different from the local stores in Hangzhou, which makes the limited edition more unique, and it can better satisfy consumers' psychological value."

"Besides, as we purchase goods through special channels, the price of these ordinary limited edition shoes is almost the same as that of the specialty stores, or even lower, so they are more competitive and have more repeat customers."

Wu Zheng told reporters no secret that his shop can make money, all of which rely on these ordinary limited edition.

　　排隊幾天

Just wait until a pair of limited sports shoes.

It is reported that Yintai store, Wulin store, has become one of the only few outlets in the world for Nike and Adidas limited due to its outstanding performance. The head of the sports hall told reporters that the sale of Nike Hyperdunk McFly is all scheduled for several days in advance. Before that, similar super limited edition shoes were sold, and there were frequent queues, drawing lots and so on.

An industry analysis, limited edition constantly innovation, "on the one hand, improve the brand image; on the other hand, directly enhance the sales performance of exclusive stores."

The industry explained that in addition to bringing good results, super limited edition products also brought popularity to the counters. Many people learned the news through the Internet and other channels, and then rushed to the scene to try their luck on the day of the sale, and at the same time led to the sale of other products.