Wenzhou Shoe Enterprises: The "Dance" Of The Foresight

Seeing old white is by accident.

At the Fortune Center of fortune 577, a famous office building in Wenzhou, a friend who was interviewed by a vice president of a trading company was asked to meet old white in the elevator.

A friend said, "you can just interview him. This guy is one of the sponsors of the Wenzhou consortium. He knows a lot."

Wenzhou consortium, probably many people have heard, feel a bit mysterious.

However, Lao Bai is very kind.

Lao Bai said that Wenzhou consortium had nothing mysterious, and capital was always looking for opportunities to make money.

Speaking of the recent media attention to the closure of small and medium enterprises, Lao Bai laughed and said that the development of the industry will always encounter "ceiling", the key is whether enterprises can smell the danger ahead.

Light manufacturing touches "ceiling"

The metaphor of "ceiling" is not acceptable to everyone.

Fang Xiaobo, deputy general manager of news bird (002154), told reporters in the securities times that there was no "ceiling" in the clothing industry. Many famous brands abroad had annual sales revenue of tens of billions of yuan, and they are still growing. Compared with the sales volume of China's clothing brand, which is at most billions of annual sales, there is no room for growth.

However, in the old eye, "ceiling" is a relative concept.

Lao Bai believes that Wenzhou is the manufacturing base of light industry such as shoes and garments in the world. The biggest feature of the base is that most of the enterprises are processed by OEM. Their advantages are low cost competitiveness from low labor prices, low energy prices and low land prices. When the competitiveness goes away, the ceiling appears.

Who first sniffed the smell of danger?

Zhou Dewen, President of Wenzhou SME Promotion Association, said that Wenzhou's SMEs are losing their original competitive advantage. In the first half of this year, the number of small and medium enterprises that cut down production or close down production may be 20%.

What is interesting is that they are all active and voluntary behaviors, and the bosses have realized the danger is approaching.

In fact, these enterprises are already aware of the future.

Entrepreneurs like Lao Bai have long begun to lead their industrial capital away from light manufacturing industry to new areas. "We judge that the advantages of Wenzhou's light manufacturing industry are not sustainable."

Lao Bai said he launched the Wenzhou consortium in the middle of 90s to set foot in the motorway, quit in 2000, then entered the real estate industry, and withdrew in early 2007. In 2008, the old white LED consortium began to set foot in the domestic wine industry.

Lao Bai said, "in fact, every industry has" ceiling ", such as the real estate industry. Excellent entrepreneurs should smell dangerous signals ahead of time, and prepare for them ahead of time.

Advantages of enterprises quietly pformation

In Wenzhou, there are quite a lot of people like old white. They have a keen sense of smell, a strong sense of crisis, and a forward-looking vision.

When many small and medium-sized enterprises shut down production, their leading enterprises have quietly pformed.

"In 2005, we felt that the money of garment processing industry became more and more difficult to make, and profitability began to decline continuously. From the perspective of sustainable development of enterprises, we need to find new profit growth points."

Deputy General of a large conglomerate in Wenzhou, who does not want to be named, thinks that since 2005, the pformation of manufacturing enterprises to pluralism has become a trend in Wenzhou.

Real estate is the best choice for many advantageous enterprises.

The brand clothing enterprises such as news bird group, Zhuang Ji and French school, and Wenzhou's largest footwear giant AOKANG and red dragonfly have all set foot in it.

Some medium-sized enterprises are also engaged in the real estate business secretly. They make use of their influence in the local area and earn the difference by subleasing or reselling the land.

Ma Jinlong, a well-known local economist in Wenzhou, estimates that about 70% of enterprises are involved in real estate investment, because real estate has been a seller's market in recent years, and the profits of these enterprises are very impressive.

More importantly, these enterprises regenerate light manufacturing business through the profits contributed by the real estate business, and enhance their ability to resist risks.

In addition, some of the more forward-looking large business groups began to get involved in more promising businesses.

For example, AOKANG group, many people know that AOKANG has real estate business besides leather shoes, but few people know that AOKANG group has been involved in biopharmaceuticals a few years ago. The head of AOKANG group said in a interview with the securities times that biopharmaceuticals are the most potential growth potential of AOKANG in the future.

For example, Wenzhou CHINT group, the most famous low-voltage electrical appliance manufacturer in China, has been dormant for many years in the solar energy industry. Like the red dragonfly, it has favored the newly rising small loan companies. There are many large and medium sized enterprises that are going to enter the financial industry with the small loan company as a breakthrough point. Wenzhou group is going to enter the financial industry.

Some of these pformations have been completed and some are still being carried out.