AOKANG Shoes Benefit Olympic Brand Value Added

"Foreign counterparts mentioned AOKANG, often linked to two things, one is AOKANG dare to fight the case with the European Union; the other is AOKANG and Olympic cooperation."

The inadvertent speech by AOKANG group president Wang Zhentao has become the favorite word of AOKANG employees when they mention the company's brand.

According to a survey released last year by the Chinese Brand Research Institute, AOKANG's brand reputation increased by 8.63%, benefiting from holding hands with the Olympic Games.

In addition, according to the 2008 China 500 most valuable brand list released by the world brand laboratory in Beijing in June, the brand value of AOKANG has increased to 5 billion 967 million US dollars.

Reporters learned from AOKANG group that AOKANG has been engaged in a series of marketing activities since its qualification as an Olympic leather supplier.

Among them, including sports star Liu Xiang as spokesperson, Olympic advertising input, etc.

It is understood that AOKANG's total budget for the Olympic Games is more than 300 million yuan.

In fact, as early as the predecessor of AOKANG, "Olin" built a factory, it implied the meaning of the Olympic Games.

Wang Zhentao, President of AOKANG group, said that the fate of AOKANG and Olympic Games had already started.

Wei Kai Meng, manager of AOKANG propaganda department, told reporters about AOKANG's Olympic experience.

In 2000, Wang Zhentao shipped ten thousand pairs of AOKANG shoes to Sydney. In 2004, the "AOKANG Olympic cheer group" came to Athens, the Olympic birthplace, to cheer for the Chinese sports delegation and shout for the Olympic Games.

In March 22, 2007, AOKANG officially became a supplier of leather products for the 2008 Beijing Olympic Games.

In 2007, AOKANG Olympic marketing is also a watershed year.

Wei Kaimeng said that before that, the cooperation between AOKANG and the Olympic Games was mainly based on marginal cooperation. The main purpose was to improve the popularity and reputation of AOKANG. In 2008, Olympic marketing was centered on mid end marketing.

This may also be the intrinsic motivation of AOKANG's growth in sales volume when China's export enterprises are generally sluggish.

On the other hand, the industry believes that AOKANG's grip on the Olympic Games is closely related to AOKANG's global operation.

In recent years, the pace of globalization of AOKANG group is getting faster and faster.

2002, AOKANG started its internationalization path.

At present, AOKANG group has established sales centers in Japan, the United States, Russia, Italy, Spain and other countries, and has set up shoe design centers in Milan.

In January 8th of this year, AOKANG also bought the global brand management rights of the "world shoe capital" Italy shoe enterprise, the 10 year old brand.

Insiders call it "the first time that Chinese shoe companies have the right to speak" in Sino foreign cooperation.

At the same time, the competitive relationship between AOKANG and international brands, from the original OEM to the Italy brand GEOX agent in China, and then to the famous brand's global management rights, step by step.

Wang Zhentao once said in public that the Olympic spirit crosses national boundaries and language. "This is undoubtedly an excellent opportunity to display the AOKANG brand to the world. We will take this opportunity to realize the dream of global AOKANG people's common world brand."

He also said that making a world-renowned brand with international reputation is the ultimate embodiment of AOKANG's international operation.

Therefore, experts believe that with the help of the Olympic Games, AOKANG may be able to accelerate the pace of its world brand dream.