Customized Slow Fashion Custom Market Will Be Bigger.

Blink Gallery clothes need to be put on the upper body to see the effect. When the opening ceremony of the world Blink Gallery, 226 Ma Dang Road, Shanghai in 2007, the main business is 5 foreign independent designers' ready-made clothes.

Since the beginning of this year, the store has launched customized services.

MODE ACOTE and blinkcollection are suitable for ceremonious occasions. Les amisdelouise is more suitable for relaxing dinners and parties.

"Our custom series is related to the ready-made garments series."

Blink collection designer Stephane Soh said, "most of the ready-made clothes are suitable for daytime wear, and custom series is more suitable for night."

Each season, Blink Gallery will launch 20 to 30 custom clothes.

Since the designer himself usually works abroad, after a sample of his design has been sent to Shanghai, from a volume, typing, production and modification, a local production team will be responsible for serving the guests.

Stephane graduated from the French custom Fashion Institute in 70s of last century. After that, she accumulated design experience in GuyLaroche, Balmain, Lapidus and other brands.

"These clothes need to be worn on the body before they can see the effect."

This remark is his mantra.

He will make his skirt with stiff silk, but he will make his own suggestions according to the comfort of his guests when he tries to dress the guests.

"Such collar is not comfortable to wear, it can be low."

Pointing to a red sling skirt, he said, "the skirt behind this has been done very hard, but in order to wear it conveniently, we usually deal with it softer when we actually customize it."

The other side of the bra was a waist garment.

"The body jacket is smaller than your original waist size so that clothing can be fixed - so it is very uncomfortable and can only wear for a few hours."

Stephane laughed.

The uniform price of a Blink Gallery is usually between 4000-8000 yuan.

Although most of them are simple and practical, in Stephane's view, this does not mean that anyone can dress them well.

"If you want to lose weight and do your hair well, you'll look beautiful from inside to outside, then go into the fitting room."

He said gently, "I know it costs a lot of money, but it's a way of life, isn't it?"

　　Pursue by Joel設計師與裁縫是不同的

　　上海市自忠路365 號/ 上海市新樂路142 號

"People in Hongkong have been wearing more and more casual clothes in recent years."

When it comes to the reasons for opening a shop in Shanghai, JoelChan said this.

Since graduating from Hong Kong Polytech University in 1990s, he has been making well-dressed and low-key men's and women's formal dresses and dresses. His guests have both stars and white-collar workers working in central.

In Shanghai, he found "what kind of guests have".

Because of the need to work in Shanghai and Hongkong, but insist on communicating with guests personally, Joel will come to Shanghai regularly every month.

So customizing clothes in PursuebyJoel usually requires appointment and waiting.

After measuring the size, the designer will take all the production back to Hongkong, and then send it back to the guest to try it on.

If only minor changes are needed, then it can be done on the spot.

And if the change is relatively big, then "no way, only one or two weeks more."

Joel attaches great importance to and believes in communicating with guests.

Because men's fabrics are relatively simple, he can directly pick them out for guests.

But the fabric and style of some women's clothes depend entirely on his oral description.

In this case, the customer must also have full confidence in the designer.

"The designer should have his design space, which is different from the tailor."

Joel said.

In order to facilitate the purchase of guests, Joel specially made a number of women's garments No. 2 and 4 for two shops in Shanghai. The right size customers can buy them directly, and if they are not suitable, they can be customized or modified.

09 the theme of the autumn winter dress series is "IcyRomance". The designer makes a series of silk dresses with silk and satin as the main fabrics with textured fabrics and classic colors with the feminine details of bow tie.

At the same time, he also provides a one to one design service, and customers can customize the style that is exactly the same as their own requirements. The charges range from 4000 to 10000 yuan.

Li Chen's wedding dress was designed and made by him.

　　Xander Zhou定制代表著生活態度北京市朝陽區建外SOHO 4 號樓501室

After graduating from Den Haag clothing college in Holland, Xander Zhou worked for a long time in Holland famous designer Jeroen vanTuyl, which was mainly responsible for designing accessories.

Participating in commodity pricing and marketing, he was able to understand the operation mode of a regular fashion company in a very short time.

In June of last year, he returned to Beijing and founded his own brand XanderZhou. So far, he has released three men's wear series.

"There are basically no designers for men's wear in Beijing, but I didn't know about it at the beginning, just because I knew more about men's wear brands."

He said.

Xander's studio is building SOHO, which is not easy to find.

So in addition to selling clothing series in shopping malls, his uniform customers group is relatively fixed - "mainly artists, directors, and some financial circles."

And he also admitted that his customized series design is experimental, and the customer group is relatively narrow.

British singer Mika, China's Xun Zhou, Xu Jinglei, Zhao Tao, Jia Zhangke, nursery and so on all through his design.

The price of women's clothing from Xander ranges from 15000 to 30000 yuan, while men's wear ranges from 8000 to 10000 yuan.

Because of his educational background in northern Europe, his design style is actually more practical, but because of the complete separation of the custom line and the garment line, his uniform makes many ordinary customers feel that there is no suitable wearing occasion.

"I always feel that customization represents the attitude of life, and there is no need for popularization."

He said.

　　La Vie獨一性是禮服的靈魂上海市建國西路283 號1 號樓1206 單元

Kyrgyzstan began to customize services in 2006 because of the constant demands made by her clothing customers.

At the beginning, there were more foreign guests. In recent year, Chinese guests have been more and more.

The uniform of La Vie is mainly two kinds of dress and wedding dress.

The custom price of the tuxedo is 5000-10000 yuan, and the wedding dress ranges from 20000 to 200000 yuan.

All the fabrics she imported were imported from Stiella, the British fabric dealer, and exclusive purchase order.

"I think the dress is unique, and I care very much about it."

Each quarter, she will design 4-5 styles according to the new fabrics, and can also make new designs according to the requirements of the guests.

"Customizing this piece, we have no theme and no time lag. It's a very personal design."

She said.

Since all the production is done by hand, Jijie only has 4 sets of uniforms a month.

The wedding dress used more than 100 meters of yarn, the light sewn is used for more than half a month.

"We suggest that guests should customize 4 months in advance so that time will not be too fast."

"Customization is a very personal service," she said. "You have to meet four or five times from beginning to end, and 4 guests are 16 times."

There are 6 people in the custom team.

In her opinion, customization is a product that can reflect the level of brand technology.

"We are happy to have this affiliate series, so sometimes the design fee is not charged."

She said, "the customized market will be big in the future.

I think 5 years later, there will be a big shift in consumer attitudes. "