Beijing "Liu Xiang Shoes" Hot Sale

To say what is the most popular in Beijing fashion industry, we need to count this customized shoe. Many big brand sports brands have launched the "double foot DIY" service project under the Olympic Games. Customers can design their own styles and choose their own colors.

With the opening of the track and field events for the golden families, Liu Xiang shoes became more and more popular. Many customers came and shouted, "two Liu Xiang!"

Beijing hot set "Liu Xiang shoes"

Beijing is blowing hard shoes.

During the Olympic Games, Beijing was blowing hard shoes. It is said that even many stars, such as Lang Lang, are catching up with this fashion. The sports shoes are custom made and can be designed on their own names.

In Sanlitun, Wangfujing, Adidas, Nike and other major sports brand flagship stores, the area of customized shoes is extremely crowded. In twos and threes, customers are busy looking for designers for their feet.

In a brand flagship store in the new Dongan market, there are several computers in the custom area, where customers can choose various models and redefine the details and colors.

Staff told reporters that the price of customized shoes ranged from 800 yuan to 1400 yuan, which is higher than the price of finished products. "For example, this shoe type, the finished product price is 800 yuan, and the custom-made price is 1150 yuan."

Customers want to be "flying men".

During the Olympic Games, the store has at least 60 pairs of sports shoes that are customized every day.

What kind of shoes are most popular?

The staff did not think, "Liu Xiangxie!"

Many customers ask for it directly, as Liu Xiang wears.

What does Liu Xiang's shoes look like?

Just two words: light and thin.

What kind of boots will Liu Xiang wear in the next race?

There is also a display in the shop, but the details are not exactly the same. "Now the pair are worn by him during normal training, which is similar to the formal competition, but not exactly the same."

The staff revealed that the shoes displayed on the spot were made of special materials and could be ignored in the hands.

"The weight of these shoes is only more than 200 grams."

The staff said.

"How much does Liu Xiang need to wear when playing?"

Reporters asked.

"At least half lighter than that!"

Seeing the reporter's face stunned, the other side simply made a figurative metaphor: "as thin as paper, you can use a little strength to blow it away in one breath!"