The 500 Yuan Price Of The Shoe Is Selling Well In Europe And The United States. China Has A Profit Of 6 Yuan For Each Shoe.

How can 6.6 yuan and a pair of relief shoes be sold to 500 yuan?

China's manufacturing industry needs to be bigger and stronger. What we need urgently now is innovation, design and marketing.

In Europe and the United States, recently, more than one sneaker called "Ospop" is inspired by the Chinese labor's "release shoes". It is the abbreviation of "One Small Point of Pride" (a little bit of pride), which sold for less than two dollars per pair, and sold for seventy-five dollars after improvement.

A small shoe factory in Henan did it.

Cui Hua, the director of the factory, has improved the Chinese release shoes at a price of 75 US dollars (about RMB 500 yuan).

This made a small factory on the verge of collapse glow with vitality and also made Cui Hua a hottest figure.

However, 500 yuan and a pair of shoes, Cui Hua earned 6 yuan for each pair.

Obviously, he is not the biggest winner. Compared with foreign agents and purchasers, his profit is only a drop in the bucket. This just highlights the plight of China's manufacturing industry.

Since reform and opening up, China has become the "world factory" by virtue of the price advantage of manufacturing industry. 70% of the world's shoes and toys, more than 50% of PC, mobile phones, color TV, air conditioners, more than 40% of the textile products are produced in China.

However, China's profits derived from it are very few and no world-class brand names have been generated.

A pair of business opportunities in liberated shoes, why didn't we find them early?

Who has ever thought that wearing a pair of relief shoes will be "comfortable and lazy"? (foreigner's comment on the release of shoes), a new type of shoes that are breathable, waterproof and wearable will become a fashion?

Who would have thought that the shoes that were mockery as "migrant workers shoes" could be sold for more than 500 yuan?

It is a coincidence that the improved release shoes go to the international market. More like the release shoes, the things that can be seen everywhere in China will be redesigned and sold to the world, but it is inevitable if we really understand the significance of the market.

The improvement of the release shoes was done by Chinese Cui Hua, but the idea of creativity and marketing was remembered by American Ben Waters.

China's manufacturing industry needs to be bigger and stronger. What we need urgently now is innovation, design and marketing.

Innovation is the backbone of the rise of a country and a nation. Manufacturing in China should not stay in the manufacturing sector.

From the survival stage to the development stage, what we need is what we really belong to.

With its own R & D, design, its own core technology and marketing strategy, building its own brand and creating more Chinese brand names, this stage will mark the historic progress of China's manufacturing industry.

Only then can China turn from a cheap "world labor camp" to a real "world factory".