Chengdu Footwear Industry Is Expected To Enter Europe And America On A Large Scale

Towards high-end Chengdu footwear industry is expected to enter Europe and America on a large scale.

It is a long time for thousands of shoe companies in Chengdu to take the high-end route and enter the European and American markets.

Yesterday, the China Women's shoes capital international procurement Organizing Committee signed a memorandum of understanding with Intertek (Tianxiang) group. During the procurement Festival, there will be more than 50 European and American professional women's shoes purchasing groups to choose the order from Chengdu. The shoe industry is expected to enter the European and American market in a large scale.

      謀劃突破

Chengdu shoe industry aims at European and American market

Influenced by the price of raw materials and the rising cost of labor, the development of China's footwear industry in 2008 was affected by certain factors.

A Wenzhou boss who runs 3 shoe factories in Chengdu told reporters: "although Chengdu's environment is much better than that of some coastal cities, Chengdu shoe industry is planning to make new breakthroughs, and the situation is still very grim."

According to the introduction, in the global women's shoes sales market, the European and American market is the real protagonist.

In the United States, annual consumption per capita has reached 8 to 10 pairs.

To make new breakthroughs, the footwear industry in Chengdu must strive to develop the European and American markets.

However, due to the influence of trade system, information technology and policies, Chengdu footwear industry has no fundamental breakthrough in Europe and America.

"Chengdu shoe companies look for orders, and European and American buyers are looking for manufacturers all over the world."

Chengdu Leather Industry Association, a responsible person in an interview that the information asymmetry, communication barriers, which is the most headache for Chengdu shoe enterprises.

At the same time, in the process of undertaking the global shoe industry pfer, European and American buyers also have some concerns about the footwear industry in Chengdu.

How to ultimately achieve effective docking has become a topic of mutual concern.

      “天祥”為媒

One to one pairing opens up new paths.

As one of the largest security service detection networks in the world, the Intertek (Tianxiang) group from the United Kingdom can not only bring a large number of professional procurement groups to Chengdu, but also undertake quality certification in hundreds of countries in terms of audit, safety, inspection, quality assurance and evaluation, which can be described as rich in information, technology and resources.

Intertek said that the group will choose the enterprises with corresponding strength in Chengdu shoe enterprises participating in the international sourcing festival of China Women's shoes city, and will build a bridge with European and American buyers.

It is understood that there are many European and American buyers in Chengdu shoe enterprises cooperation.

But in order to truly open up the European and American markets, Chengdu shoes industry is also facing obstacles such as different policies and different standards.

In addition, due to the different cultural concepts between China and the west, China is more pragmatic in design concepts, while Europe and America pay more attention to style and color matching. How to coordinate and coordinate the two will become the focus of this trade matching conference.

"Where is the difference between China's footwear industry and the European and American footwear industry standards?"

This is the general confusion of Chengdu shoe enterprises.

In this regard, Intertek, with its rich experience, will conduct a collective "training" for Chengdu shoe enterprises during the trade match.

Peng Jun, director of the industrial operation center of the women's shoes capital of China, believes that the footwear industry in Chengdu is faced with the problem of how to adapt to the international market competition in the global wave of shoe industry pfer.

He said: "through cooperation with Intertek, it will objectively urge Chengdu manufacturers to take actions in technological upgrading and matching improvement so as to promote the development of the whole industry."