Dongguan Shoe Enterprises Seek Breakthrough Under The Pressure Of Survival

Faced with the enormous pressure of survival, Dongguan's processing trade enterprises choose different coping styles. They are not only the reflection of the current strength of enterprises, but also the concrete embodiment of their own mentality. It also reflects China's overall economic environment and the trend of the global labor-intensive industries.

"Development, upgrading and pformation" is the "six character truth" comment left by Premier Wen Jiabao in July 19th in Dongguan Huajian group.

These six words are also the only way for the development of Dongguan enterprises.

Premier Wen Jiabao said: "development is the absolute principle, upgrading is the core and pformation is the adjustment of structure.

The six word reflects the road that the enterprise has gone through. It is the experience summed up from practice.

Turning pressure into power and turning difficulties into opportunities depends on these six words.

Status quo: leaving or leaving the enterprise is hard to decide.

In April 27th, when the vice chairman of the Kuomintang and Jiang Bingkun, President of the fashion foundation who had not acted as chairman of the SEF, said to Dongguan, "it is a very important topic that we must discuss with Dongguan in the future and let Taiwan businessmen in Dongguan and Guangdong continue to develop."

In fact, most Taiwanese enterprises in Dongguan are still on the sidelines.

The reporter interviewed Mr. Ye Hongdeng, who was once the two president of the Dongguan Association of Taiwanese businessmen. He opened a sample survey of the Taiwanese businessmen's schools in Dongguan on the question of whether to expand or not, and collected 1365 valid questionnaires.

The survey showed that only 5% of Taiwanese businessmen said they were ready to evacuate, and 20% of Taiwanese businessmen said they would not be affected. The remaining 75% of Taiwanese businessmen were affected, but they were making efforts to overcome them and would not leave easily.

In 2007, Mr. Zhang, one of the Chinese toy recall events who shocked the world, and Mr. Zhang, director of Hansheng wood products factory in Dongguan, made a very clear account: the rent of factory land is 12 yuan per square meter in Changan Town, which is only 7~8 yuan in the mainland.

The electricity charge in Dongguan is more than 2 yuan / degree, but in the mainland it may only be 8 yuan / degree.

From the salary point of view, the wages of Dongguan workers are basically more than 1600 yuan, but the mainland can be reduced by nearly 500~800 yuan.

"If we can't do that again, the simplest way is to move north."

Many of the Hongkong townships who came to Dongguan with Mr. Zhang chose to go north.

A friend of mine just stopped in a textile enterprise in Changan and went to Shaoguan.

      企業樣本：堅信鞋業亞洲總部基地在東莞

      轉型：2002年開始向內地擴張

As early as 2002, Zhang Huarong invested 500 million yuan to invest in the construction of Ganzhou Huajian international shoe city in Ganzhou, Jiangxi, and took the lead in the industrial gradient pfer.

According to Zhang Huarong's original plan, "big price list with low unit price and low profit" is handed over to the new factory in Ganzhou. Dongguan is committed to R & D, trade and

Construction. "

Judging from the difficult environment of manufacturing, Zhang Huarong's design is successful.

Investment in Jiangxi has advantages in hardware cost and labor cost, and its headquarters in Dongguan, near Hongkong, is full of industry information and international information, which can bring intangible resources.

At present, Huajian group has more than 10 thousand workers in Dongguan and Jiangxi.

Zhang Huarong believes that this mode of "Post shop and factory" will provide more favorable conditions for the comprehensive development of the footwear industry through regional investment and off-site operation, so that Huajian has explored a way for the pformation and development of enterprises.

Upgrade: using proprietary technology and others.

More difficult than pformation is upgrading.

As early as 2004, Huajian group adjusted its market strategy from a single international market.

Conversion from OEM to

OEM and autonomy

The combination of single international market and international and domestic markets has opened up a prelude to overall industrial upgrading.

But this road is not smooth.

"The main reason is the lack of sales personnel, sales channels and sales experience."

Zhang Huarong said.

Zhang Huarong said that export oriented and export processing enterprises should expand the domestic market.

When entering the market, we need to cooperate with R & D platforms and domestic needs.

Cooperation, 3~5 years after the acquisition and integration of the market.

It can be done with a few research outlets, but there are many outlets.

Processing and sales cooperation, and then integration or acquisition, merger.

At present, there are more than 2000 shoemaking enterprises in Dongguan, with more than 1 million employees.

Although some shoe companies went bankrupt and some moved out, there were even rumors that the headquarters of Huajian group had moved to Jiangxi, but Zhang Huarong still insisted that Huajian headquarters was in Dongguan, and the world footwear industry headquarters in Asia was also in Dongguan.

Outside the box

      外貿企業要兩條腿走路

Wenzhou and Guangdong were once important production bases for leather shoes, but Guangdong enterprises started from foreign trade are still doing a lot of work.

"Brand", "Reebok", "Valentino" and other brand name processing, and Wenzhou enterprises have begun to

Benefit from operation.

"Dongguan is a rental factory for Taiwanese businessmen, and Wenzhou boss is a native born, even if the factory moved away, the R & D and sales department is still in Wenzhou."

Xie Rongfang, Secretary General of Wenzhou shoe leather association, said.

Xie Rongfang said that Wenzhou enterprises began to improve their homework in a few years, and the pressure was great. But the business environment was ready and the pressure on the international and domestic economy was not going to turn over.

"Foreign trade enterprises must pay attention to their own development.

Walk on two legs. "

      專家視線

      創新傳統產業   也是發展“高新”

Zou Jianhua, Professor of South of the Five Ridges College of Zhongshan University, said Dongguan is right to emphasize the development of high-tech industries, but it must emphasize "new" rather than "high".

A lot of people here have misunderstandings. Only biological medicine and aviation are high-tech industries.

In fact, toys, furniture and clothing also have high and new technology, so long as they can create higher value than others, the difference of value is brought by high and new technology.

If toys can be developed into electric toys, 60% of toy industry in Dongguan is plush toys. The technical content of electric toys is different, and the value is far away.

Secondly, "new" refers to innovative industries that serve the production industry of local industries in Dongguan.

And any industry has high and new technology, can develop into high-tech industries.