World Shoe Capital Innovation And Pformation In Dongguan

Houjie optimizes the economic structure and speeds up the double pformation. It focuses on the implementation of the four strategies of "high lead and low shift", "internal and external expansion", "rooting for foreign capital" and "strengthening private enterprises".

Among them, the labor-intensive industries and production links with low technology content and low added value should be gradually pferred out, focusing on the development of science and technology, tax and headquarters enterprises, and achieved good results.

And "borrow" the pformation of the brain, ask experts to take full advantage of the research findings on the basis of scientific planning for economic and social pformation of Houjie, boldly innovate and take "six outstanding" measures to promote industrial pformation and upgrading.

According to the requirements of the market economy law, Houjie actively builds a platform for the pformation of enterprises, and takes the furniture characteristic industry as the leader, and establishes the famous furniture design and Research Institute to enhance the technological, design, brand and industrial innovation ability of the furniture industry.

Support enterprises to set up R & D institutions, extend the industrial chain and upgrade the industrial level.

Through exhibition platform to enhance the marketing strength of enterprises, and further strengthen the exhibition industry.

We will build "world shoe industry (Asia) headquarters base", develop specialized markets such as shoe materials, leather materials and furniture, improve industrial supporting services, and enhance the ability to upgrade industrial upgrading.

It is learnt that Houjie proposed timely industrial restructuring and pformation and upgrading of guiding opinions, updated the guidance list of industrial restructuring and pformation and upgrading, and formulated special plans for manufacturing development, modern service industry development, industrial pfer, population development, etc., and issued a series of policies and measures such as key industrial support, major project introduction, low-end industrial pfer, old village reconstruction, "two self" enterprise cultivation, and ecological benefits compensation.

Houjie town regards the construction of key projects as an important starting point for promoting industrial pformation. At the beginning of this year, ten key economic construction projects have been identified, and a number of leading enterprises with strong driving capability have been identified to support them.

And expand to 80 pilot enterprises to conduct classified guidance, forming effective pformation driving effect.

TTI, an early processing enterprise in Houjie, has made full use of the opportunities of pformation. It has merged 4 scattered processing enterprises and 2 wholly foreign-owned enterprises and invested 1 billion yuan to establish a large headquarters enterprise in the industrial city. By integrating resources, concentrating talents, concentrating management and strengthening the TTI group, the comprehensive competitiveness of enterprises has been improved.

A number of pilot enterprises such as AI Gao, Bai Ning and Wei Yida succeeded in pformation and upgrading.

We will push forward the development of Commerce and trade service industry through the project of "retreating the two into three".

In order to enhance the capability of independent innovation and enhance the core competitiveness of enterprises, Houjie Town invested 20 million yuan from town finance every year to support and encourage enterprises to innovate in science and technology; every year, 10 "two self enterprises" with better growth conditions were selected to focus on helping each other.

At the same time, we should accelerate the establishment of a combination mechanism of industry, University and research to enhance the capability of independent innovation.

In order to support enterprises to create famous brand names, the town has set up a famous brand office and "Houjie trademark" management office.

The award scheme for famous brand names in Houjie Town has been formulated and improved, and 15 to 200 thousand yuan reward has been awarded to enterprises that have won the title of all kinds of famous brand products and exemption products.

Instruct and assist enterprises that have the conditions of declaration to declare the names of famous brands.

In order to promote the development of industry to cluster, Houjie Town, based on the advantageous industries such as machinery, shoes, furniture and so on, integrates resources, promotes positioning, and guides the development of highly related enterprises to form a specialized, multi type and widely spread industrial cluster.

At the same time, we should make full use of the basic advantages of shoemaking and furniture industry to make shoemaking and furniture industry into a creative industry. We should focus on R & D design and upgrade the industrial level.

This year, the town has identified three major industries as Electromechanical, furniture and shoemaking as key industries in industrial restructuring and upgrading.

Taking the Convention and exhibition industry as the leader and developing the high-end service industry is another prominent measure of Houjie Town's industrial structure adjustment and pformation and upgrading.

As a characteristic industry of the town, the exhibition industry will take the opportunity to find ways to upgrade in the adjustment of industrial structure, further improve the construction of infrastructure such as fields and museums, take the road of internationalization, specialization, large scale and marketization, and dislocation with the development of Guangzhou and Shenzhen exhibition industry, and strive to build Southern China's industrial exhibition capital, so as to realize the pformation from convention and Exhibition town to exhibition capital.

At the same time, we should give full play to geopolitical advantages and make full use of the opportunities of Humen port and Guangzhou Shenzhen railway to develop specialized markets, expand business projects and accelerate the construction of functional centers of commercial centers.

This year, Nanfeng international leather shoes materials trading center, hauping shoe material Plaza two phase, Hongyun shoe material Plaza two, Xintang furniture material city, Fumin commercial street, agricultural and sideline products wholesale market and other specialized markets have appeared in various advantages; Xingye international furniture capital, Hilton Hotel and Chung Yue Moon Bay project, Shuang Gang commercial city and other projects came into being.

To improve the comprehensive competitive power of the city, Houjie Town aims to optimize the urban development environment and provide an excellent carrier for the adjustment and upgrading of the industrial structure.

We should promote the intensive development of urbanization, conform to the trend of urbanization in the Pearl River Delta, and accelerate the formation of the urban development pattern with light rail and freeway as the link.

We should optimize the ecological environment and accelerate the implementation of environmental remediation with emphasis on pollution control, water control, mountain harness and greening, so as to improve the carrying capacity of the urban environment.

Three, we should optimize the business environment, improve the efficiency of the government, reduce the examination and approval matters, ban unreasonable administrative fees, promote administration according to law, and build a service-oriented government.

Hung Yun two issue:

Vacant plant "change" sales base

This is originally a low value-added industrial processing plant, but after the pfer and reconstruction, it will become the largest one-stop shoe machine, shoe material and leather material market in Dongguan. This is the two phase of Hongyun District, the shoe machine and shoe material purchasing area in Southern China.

Through the cooperation with private enterprises, laoxia village has pferred low-end industries, pformed old factories into commercial projects, adjusted and optimized the economic structure, not only realized the upgrading and utilization of land resources, but also injected fresh vitality into the whole village economy.

The "Hongyun mode" in laoxia village can be regarded as a model for upgrading the whole industry and even the whole city.

Encourage enterprises to lease vacant factory buildings

6 enterprises in laoxia village, including shoe material factory, ceramic factory and hardware factory, actively negotiate with the Xiong Shun Group, Dongguan Hongyun shoe material Plaza, after the termination of the contract, so as to facilitate their success in the first phase of the Xiamen Xiamen project, and continue to expand the investment scale and develop two phases.

"The layout of this workshop is just in line with our two phase plan."

Zhuo Zhixiong, President of Hongyun shoe material Plaza, said that they chose to pform the old factory buildings, not only saving capital investment, but also shortening the construction period of the two phase.

The "Hongyun phase I" is located next to the 6 vacant factories. After the two phase is completed, it will be echoed with the first phase to show its scale.

"We attach great importance to this project."

The Party branch secretary of the laoxia village, Fang He Cheng, said that for the construction of "the two phase of Hongyun", the villagers' committee took advantage of the industrial upgrading and encouraged the existing high-quality enterprises to expand the scale of vacant factories and support them to become bigger and stronger.

At the same time, Fang Hecheng also said that the village will generate new functions through the pformation of old plants, and give birth to new value as a direction of industrial upgrading.

Private enterprises increase capital 50 million to create "Hongyun two phase"

According to the briefing, the two phase of Hongyun shoe material Plaza plans to invest nearly 50 million yuan in capital construction.

The total area of the project is 60 thousand square meters, and the construction area is 120 thousand square meters, which is divided into three functional areas, namely shoe material, shoe machine and leisure business. It is estimated that there are 2000 shops, mainly dealing in shoes, shoes, handbags, etc. (50% of which are used to operate shoes machines), and will become a comprehensive professional market for supporting business integration. It will be the largest one-stop shoe material, shoe machine and leather material market in Dongguan.

The project started in May and is scheduled for completion in October this year.

"Hongyun mode" to promote industrial upgrading

"On the one hand, this project will pform the old factory into a European style architecture, greatly enhance the urban environment of laoxia village, and further beautify the human settlement environment; on the other hand, it will optimize the economic structure of the village and promote the business atmosphere; at the same time, it will also promote the rental industry in laoxia village, change the structure of the rental staff, improve the rental rate and rent."

Fang Qikang, deputy secretary of the Party branch of laoxia village and leader of the coordination group of the project, said that the rent of these factories was 7 to 8 yuan per square meter.

After being converted to commercial use, it will increase to 9 to 10 yuan per square meter, and collective income will increase by 20%.

Fang Qikang believes that improving property structure, breaking through the single income development mode, diversified development and improving the efficiency of land use are one of the effective ways to realize collectivai assets' value preservation and increment.

Transformation of towns and villages in Dongguan

Houjie Town invested 20 million yuan from town to town every year to support and encourage enterprises to innovate in science and technology; every year, 10 "two self enterprises" with better growth conditions were selected to focus on helping each other.