Personalized Clothing Color Printing Shop Can Earn Millions Of Yuan A Year.

Someone asked a senior fashion designer: "what is the soul of clothing?" the master said, "it's a pattern - personalized design can make an ordinary dress float."

In foreign countries, there is a specialized clothing custom shop. Whatever you like, you can design and produce it immediately.

Owning a garment that really belongs to you has become a fashion.

In Taiwan, site printing is very popular, and the sales volume of clothing in Taiwan is up to 800 thousand pieces every year.

Therefore, their slogan is: to see, want to get, can do, write, draw, can be printed out.

In fact, many people in the mainland have already identified this business opportunity.

Not long ago, CCTV reported on a large personalized clothing store which printed personalized designs on clothing and earned millions of dollars a year.

How much does it cost to start a personalized clothing store?

What is its market prospect?

What are the tricks of the trade?

Mr. Li began to run this business last year. He not only sold products to Anyang, Jiaozuo and Nanyang, but also exported to Guangdong, Chongqing and other places. He said with deep experience: This is a sunrise industry with a large market space.

According to him, there are two patterns of "personal clothing": one is a fixed pattern, such as video sports stars, zodiac signs, animals, flowers, science fiction, and so on. There are a lot of species, one is personalized photos, and pictures of oneself or family members and lovers are printed on clothing and backpacks, so it is "cool".

In fact, through computer processing, what kind of effect can be done - you can imagine it.

It is also fascinating here. In the process of participating in the production, customers have also been addicted to a designer, and have made a real costume of their own.

Its consumer groups are very large: from young children to young people under 28, they are their main target customers.

If it is made into tourist souvenirs and advertising shirts, its market will expand even wider.

The investment scale should not be big enough to say "how much money is going to be done".

Investment in "personalized clothing" project can be large enough to invest tens of thousands of yuan or even more than ten thousand yuan, and can also run clothing sales.

But for those who are just starting a business, it is necessary to do their best. Under normal circumstances, there is a need for a street facade or a shop. The area is not too large. There are 10~15 square meters and the monthly rent is about 1000 yuan.

Shop decoration should be concise and bright as the main keynote to highlight the fashion atmosphere.

Equipment investment is also not big, generally need to purchase computers, scanners, digital cameras, color inkjet printers, flat printer, each one needs more than 10 thousand yuan.

In addition, we need to hire computer operators and salespersons, with an average monthly salary of around 800 yuan per person.

In addition, there are about 500 yuan for handling business and taxation and 1000 yuan for purchasing consumables.

In general, about 15 thousand yuan will be invested, and the "personalized color printing shop" can be opened.

Mr. Li suggested that in order to reduce fixed expenditure, it is better not to rent houses at the beginning, but also to use the corner of shopping mall and cooperate with clothing dealers to create stores.

In the long run, Mr. Li also explored a "simple combination". Only using digital cameras, color inkjet printers and plate printing machines can make personalized clothes by making photos on the spot, which only cost thousands of dollars, not only saving a lot of fixed expenses such as equipment funds and rents, nor requiring computers, but also very easy to operate.

Diversified insurance.

In fact, as long as we study in depth, we can see that every device has many functions.

Take the tablet printer, it can not only print the image on the clothes, but also print all the fabrics, such as short sleeved T-shirts, tablecloths, scarves, hats, knapsack, jeans and handkerchiefs. It can also be printed on metal plates, ceramic boards and other planes, plus a beautiful picture frame, which can be made into high-end wedding photos, birthday photos, etc., and can also be printed on metal or jade necklace, which is more suitable for children and lovers.

Because of computers, it can also run computer portraits, old photo refurbishment and digital printing.

In general, the cost of raw material and printing for each garment pattern is 3 yuan ~15 yuan (depending on the size of the image), while the charge is 10 yuan ~30 yuan, and the profit is 100%.

The key is to promote sales according to the actual sales promotion.

According to the different consumer groups, formulate different marketing programs, Mr. Lee summarized the following several options for reference.

Group consumption.

Advertising shirts specially designed for small sales promotions, including some students' Graduation costume.

As for the advertising shirt, people wearing only the logo of the company are tired of it. If the picture of the customer and the logo of the company are printed on the clothes skillfully, who will discard the bottom of the box?

It can also achieve personal and team coordination in celebrations, community activities, promotion and image creation.

Two, souvenirs.

The tourists like the scenery and photos printed on clothing, backpacks, necklace, as a souvenir.

With the same trend of tourism products all over the country, this unique souvenir will surely attract many tourists.

Three, Park marketing.

The main consumers are children, who are photographed and produced at the scene, so that they can take pictures with Disney cartoon stars, which will greatly enhance their curiosity.

Four, store marketing.

You can choose to set up personalized clothing custom shop, according to customer needs, star synthesis, cartoons, animals and other photos and their photos printed, use membership cards to make profits for them, use Valentine's day, Christmas, Spring Festival and other main festivals in East and west to promote sales.

Five, shopping malls marketing.

Shopping malls are large and crowded, and can be bought by small shopping malls. When consumers pick up a garment, they will immediately pay for it if they do not care about their designs.

Now many young people are fascinated by cartoon, idolatry and self respect. If they print 7 different images of cartoon and their favorite designs, they can wear their favorite objects from Monday to Sunday everyday.

Six, free marketing.

"Free lunch" everyone likes to eat. Under normal circumstances, the free part of a person will attract more people.

There is a kind of "free" that can be applied to all people - free photos.

Nowadays, almost all the computer portraits in shopping malls are used. Even if it is free to send a 4 inch picture printed with color inkjet printing paper, the cost will be only one or two cents. However, if it is too soft, it will be chosen to be plastic in ten to nine. If it is over plastic, it will cost another two yuan or make it.

There are many ways to promote sales as long as you are an entrepreneur who is willing to use your head.