After More Than 10 Years Of Wonderful "China Textile Center" To Stimulate The Creative Engine Of Textile Enterprises

RMB appreciation, American subprime mortgage crisis, raw material prices and labor force rising.

Since this year, a lot of textile enterprises in Zhejiang have been caught in the cold wind.

Textile and garment enterprises lie in the face of enterprises and governments.

In the "Ladies' capital", it is located in "Silk Jiangnan". If you draw a circle along the radius of 200 kilometers if you take the China spinning center as the origin, you will find that this is probably the most intensive circle of Chinese textile enterprises.

To the East, it is China's largest fabric base -- Shaoxing China Light Textile City; to the north, it is Yuhang, Haining and Tongxiang's three textile enterprises' home textile "Golden Triangle"; to the west, it is silkworm mulberry silk city Huzhou; to the south, it is the Wenzhou that the local clothing brand converge.

Despite the fact that Zhejiang's textile enterprises have been earning a lot of money from a pile of export orders over the past 10 years, extensive labor intensive production has ignored brand competitiveness.

This year, "cold wind blowing", spinning enterprises suddenly feel difficult.

Even if Shaoxing's "Jiang long holding", the national leader of the printing and dyeing industry, has recently fallen into hundreds of millions of dollars in capital chain.

"Now, the gross profit margin of foreign trade clothing exports has dropped to below 5%. In recent years, production costs have increased by only a few percent."

Mr. Lu, director of Hangzhou Bai Fuli Clothing Co., Ltd. told reporters that under the same year, the profit margins of the domestic brand enterprises should be much larger, at least 10%, and once the brand owns consumer groups, the price adjustment space of the domestic trade brands should be relatively free. "Foreign trade is only targeted at specific objects, the price is relatively fixed, and there is hardly much pricing initiative."

It is easy to see that "brand" is a big bargaining chip for today's textile enterprises.

In fact, many textile enterprises are beginning to recognize the true value of creativity and brand.

In December last year, China Textile Center invited four experts from Yang Qibin, Chen Qingguang, Huang Yingbiao and Hong Zhiye, chairman of Hongkong Fashion Designers Association, to analyze the popular information for local textile enterprises, and to provide guidance for clothing brand enterprises.

As a result, not only did the "JEANSWEST", "Taiping bird", "Jiangnan Buyi" and other brand costumes come to Shanghai, Xiamen, Wuhan and other places, nearly 90 textile companies also came to attend the teaching.

"Under such circumstances, enterprises can turn to fashion design and exhibition business, and then develop cultural and creative industries."

Wu Wenhong felt that the pformation and upgrading of textile enterprises could be changed in another direction or become the biggest winner.

"Improving competitiveness is not necessarily about improving technology.

If the clothing industry structure is compared to a Pyramid, then the Chinese fashion designer team is at the core of Pyramid's apex, and the manufacturing industry is at the bottom of the industry.

Choose one of them and be strong and precise.

"The size of China Textile Center is 3 times the size of the old Sijiqing, and its brand and positioning are much higher than that of Sijiqing. This will definitely promote the pformation and upgrading of our textile and garment industry."

Zhu Shijun, deputy director of Hangzhou development and Reform Commission, introduced.

When the center opened the earth, he saw the scene at the scene.

Ostriches turn around or Phoenix?

"The appreciation of the renminbi, the subprime mortgage crisis in the United States, rising prices of raw materials, rising labor force and tightening credit are five major pressures."

Ningbo a clothing enterprise boss said so.

Under pressure, some spinning enterprises have to bury their heads and start ostriches.

"Turn around to be a Phoenix."

When Wu Wenhong said this, he had lots of voices.

For example, he said, 3 years ago, Hangzhou Zhongxin textile imported advanced equipment from Japan and Switzerland.

At that time, an imported equipment worth 1 million 200 thousand yuan, the same domestic equipment as long as 200 thousand yuan, some textile boss laugh Zhongxin boss Sun Xi silly.

But Sun Xi, who has visited Japan after many rounds, has already figuring out the way: in Japan, there are only 50 people per 10000 yuan, which is equivalent to 1/3 in China.

In the developed coastal provinces such as Zhejiang, the problem of labor shortages and rising costs will come sooner or later.

With imported equipment, it can reduce 60 workers per 10000 spindles, even if it is calculated at 15 thousand yuan per person per year, it will save 900 thousand yuan a year, and the life of a machine will be 8 years.

Sure enough, those who laughed at him were now asking him how to introduce advanced equipment abroad.

"Doing business is like going Weiqi. In order to grab a hand, it is better to abandon a game of chess."

Wu Wenhong believes that many textile companies are also aware of the meaning of this life, but suffer from the fact that they do not meet the international information for the first time, and are more difficult for designers.

To build the stage of China Textile Center is to cater for the needs between the brand and the market.

"Textile enterprises should continuously upgrade to high technology and high added value industries and products, and extend to design, brand and service."

"This is a process of rebirth and Phoenix Nirvana," said Dr. Li Zuojun, who has long been devoted to the research and practice of industrial clusters in Zhejiang and Guangdong.