Shoe Enterprise Red Dragonfly Lanzhou Anti Fake Claim 800 Thousand

On the grounds of trademark infringement, 4 shoe traders who sold the word "Red Dragonfly" and trademark were sent to court.

"Red Dragonfly" leather shoes are well-known brands in the footwear industry, but there are many kinds of red dragonflies on the market. They belong to different places of origin and manufacturers, so consumers often do not know who is really fake.

A few days ago, Zhejiang Red Dragonfly Footwear Co., Ltd., a real trademark holder of the "Red Dragonfly" trademark, came to court with 4 wholesalers selling the words and trademarks of red dragonfly.

In October 16th, a case was heard in the Lanzhou intermediate people's court.

    浙江“紅蜻蜓”蘭州遇“李鬼”

In April this year, the staff of the Lanzhou branch of Zhejiang Red Dragonfly Footwear Co., Ltd. found a shoe label in the Lanzhou City Chengguan District, which marked "Hongkong Red Dragonfly" on the label of shoes and shoes sold on sale. The "Red Dragonfly" was marked on the sales documents, while the dragonfly graphic trademark was also used, but the name of the production enterprise on the leather shoes packaging box was "Hongkong Red Dragonfly International Shoes Co., Ltd.".

Zhejiang Red Dragonfly Footwear Co., Ltd., which owns the registered trademark of "Red Dragonfly", believes that this has constituted infringement and unfair competition against its trademark.

They found that the shoe line is a retail wholesaler for the whole province of Gansu.

As a result, the Red Dragonfly company passed the evidence preservation after the notary office, and the shoe company and the other 3 businesses suspected of infringement at the same time were reported to the Lanzhou intermediate people's court.

    商標被侵權索賠80萬

Zhejiang Red Dragonfly Footwear Co., Ltd. said in its complaint that its company has registered trademark of "Red Dragonfly" and dragonfly graphic registered trademark.

The recognition function of the public, as long as the "Red Dragonfly" text is seen in the shoe industry, it is bound to first think of the shoes of Zhejiang Red Dragonfly company and the Red Dragonfly enterprise. The "Red Dragonfly" character has already formed a unique and inevitable connection with the enterprises and products. The shoe manufacturers who are listed as defendants are similar to the registered trademarks of the plaintiff in shoe products, sales documents and packaging products, using the "Hongkong Red Dragonfly", "Red Dragonfly" and the dragonfly graphic trademark. Meanwhile, the name of Hongkong Red Dragonfly International Footwear Co., Ltd. is also marked on the package, which will inevitably lead to confusion of consumers' sources of their products, causing consumers to misunderstand and purchase wrongly, thereby damaging the legitimate rights and interests of consumers and plaintiffs. These two trademarks are very strong.

Therefore, the footwear dealers are still doing wholesale sales, knowing that the Red Dragonfly company has a high reputation, which constitutes a trademark infringement.

Dragonfly Footwear Co., Ltd. requests the court to determine that the defendant's actions constitute a trademark infringement. The name of "Hongkong Red Dragonfly International Footwear Co., Ltd." constitutes unfair competition in the leather shoes packaging. It requires the defendant to stop selling the shoes products containing the "Red Dragonfly" logo and dragonfly graphics, and shall not use "Red Dragonfly" words and dragonfly graphic commercial marks on any tangible carrier in its business premises, such as the red dragonfly, and the dragonfly graphic business mark. It shall compensate the Red Dragonfly company's economic losses and the related reasonable expenses for investigating the infringement, totaling RMB 800 thousand yuan, and make a statement of apology and elimination of the impact in the China Industrial and commercial news. Zhejiang red

Brand name damages consumers' interests

It is reported that when Zhejiang "Red Dragonfly" gradually occupied the market, since 2002, the phenomenon of "Hongkong Red Dragonfly", "French Red Dragonfly" and "Italy Red Dragonfly" have appeared in the whole country. The purpose is to raise the price of their products and expand market sales with the help of the market appeal of famous brands, so as to gain profits.

However, because the quality and reputation of the "brand name" are often poor, it brings huge profits to the consumers, and brings many adverse effects to consumers.

At the same time, consumers will be deceived if they do not know the truth.