Hangzhou Business Circle Reshuffle Huamao Shoe City Overall Relocation
In October 17th, Miss Hong, like many consumers who learned about the overall relocation of Huamai shoe city, arrived at the shoe city before closing the door and rushed into the crowd of panic buying. On the same day, reporters walked in. Letao A huge red banner was seen on the front page, which was written in the words "the overall relocation of the old Huamao shoe city in October 18th". Letao Staff members revealed that in October 20th, China trade was located at Wulin gate. Letao Will officially shut down, 21 days, moved to the nine fort of China trade Letao Official business will begin.
開門納客十年 老業戶忙做最后一單生意
Mr. Peng, an agent for children's shoes, rented a shop near 10 square meters in Huamao shoe city. On the afternoon of 17, he ended his last business in old shoe city. Main brand agent Mr. Peng said he has been doing wholesale business, and selling a record of nearly 100 pairs of shoes in a few days is no stranger to him, but he never thought that every pair of children's shoes was sold at retail. "For speed, all numbers. Children's shoes In the 4 boxes, customers can only choose the size and choose the shoes. Mr. Peng took it early in the morning. Children's shoes According to the size of the shoe size, they are discharged together. "The whole process of choosing shoes depends on self-help, and the shoes with the same number are placed together. We only charge the money for bookkeeping." Mr. Peng put up an advertisement for "temporary clerk" on the shop door a few days ago. Because of the urgency of the time, he could not find a helper.
Following the crowded crowd, the reporter saw a lot of flower cars outside the booth. shoes And the shoe rack was basically empty. Choose shoes The customers surrounded the flower car tightly, and it was very difficult to find the place where the foot was. In the afternoon, when the market closes, Ms Chen, Taobao, walks out of the shoe city with three pairs of shoes. She says that the shoes of Huamao are not cheap. In the past, the stall owners simply ignored the one or two pairs of shoes. "The seller said that the last single business, the 100 yuan brand shoes dropped to 70 percent off after the price, which is very cost-effective." Ms. Chen said. Ms. Bian, a staff member of the marketing department of Huamao shoe city, said that considering the trouble of storage and pportation in the warehouse, almost all the merchants were dealing with the shoes in stock after the relocation, which may be the largest sale in the market in the past ten years.
The head of a men's shoe brand shop on the third floor said that since the trial business of Xinhua trade shoes city began in September 20th, franchised stores have gradually shifted their business focus to Jiu Bao. "We have printed the new business card of Jiu Bao shop, and it was officially opened on October 21st."
鞋城整體搬遷 “九堡商圈”提上議程
To the east of the city, the horizon must also be eastward. Jiu Bao, the east gate of Hangzhou City, with the opening of Hangzhou long distance passenger pport center and the comprehensive opening of Sijiqing's clothing market, the industry analysis: "pportation convenience has injected new vitality into the upgrading of specialized wholesale and distribution markets."
Cui Hua said that the more than 300 merchants from the old shoe city moved together to settle down after the upgrading. Located in the core area of Sijiqing, the Huamao shoe city in the B1 block of the China clothing trading center in the core area of Kowloon fort has expanded from 35 thousand square meters of the original downtown area to 130 thousand square meters. Entering the hall of Huamao shoe city, 27 meters of empty atrium, 18 meters wide and 12 meters of the landscape main channel, people really can not connect to the narrow aisle, small family shop wholesale market.
Cui Hua thinks clothes footwear The development of the flagship market of leather goods industry will achieve a new market cluster's common prosperity effect and expand the larger development space. From the "Wulin business circle", Huamao shoe city entered Jiu Bao. "Jiu Bao business circle" is rising. Like vegetable trading wholesale market and Auto Parts City, "Jiu Bao business circle" is moving towards specialization, and the wholesale integration of dozens of complementary wholesale markets will make this wholesale market more competitive.
杭州大廈入駐 武林商圈面臨重新洗牌
According to the analysis of the industry, the overall relocation of Huamao shoe city is also facing a reshuffle for the old market and the whole business circle. "In a retail business department dominated by retail trade, China trade Letao The identity of the wholesale market is very special. Huamao Letao Cui Hua, deputy manager of Development Co. Ltd. Old people in "Wulin business circle" Letao As the most influential shoe brand brand market in East China, it attracts wholesalers all over the country every day. The busy traffic flow around the old shoe market makes the parking spaces in the market very crowded. "Many small and medium-sized wholesalers come over from the station and enter the city after they enter the goods. For them, the wholesale market for the urban area has increased their time costs."
Hongjing, director of business promotion department of Hangzhou Tower, said that in October 22nd, Hangzhou Tower officially took over the Plaza of China and Zhejiang. Next year, it will become the C building. The commercial layout of "Wulin business circle" will be more reasonable. It is understood that today's "Wulin business circle" can not meet the high quality apartments and other residential communities in this area. "High-end restaurants, high-end supermarkets, office buildings and other quality facilities need to be upgraded across the board. At that time, the urban complex level of" Wulin business circle "will continue to improve.
This year, the department store in Hangzhou has been doing a lot of action. According to industry sources, the C building of Hangzhou Tower shopping mall next year is not the second store of the Hangzhou Tower, but only the expansion and extension of the current shopping center.
According to statistics, the Hangzhou Tower shopping center has a floor area of more than 60 thousand square meters, and the total building area of C shopping center will reach more than 100 thousand square meters after opening. The C building is expected to open next year after the Spring Festival, and the C building of Hangzhou Tower shopping center will be located in the urban elite elite group.
完成華麗轉身 新華貿鞋城定位中高端
new Letao The operators of A2 - 101 are doing the finishing and finishing work, and the lighting, product display rack and billboards are all available in the shop. Shopkeepers are waiting for the official opening day after the rest of the business. The more than 60 square meter shop area is two times more than before, and the rent rose from about 400000 yuan to about 400000 yuan per year. "In this way, the rental price per square meter is almost the original 40 percent off." The shopkeeper said.
Hua Mao Letao This year the rental business has reduced the rent, but we have increased the access threshold for the dealers. Cui Hua said, the development of commercial real estate is not equal to letting the house to the operator, but to promote the upgrading and upgrading of the market with the modern business concept. Cui Hua disclosed that the Huamao shoe city positioned the high-end products in the middle and high-end stores, and banned investment in shops. "Agents must take a brand agent certificate to qualify as a resident agent."
In addition to the old "huamo people", a group of newly joined merchants in the province also took the lead first, and dozens of agents from Guangdong saw the influence of the new trade shoe city's professional market, and demanded that the new brand with high and medium end be settled in.
Analysis of the industry, China trade Letao This "magnificent turn", the professional market urbanization development will have a certain effect.
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