"Tian Lan" To Create A Tail Shoe Brand Market

The "Tian LAN tail goods" shoe city, which is the main brand of tail goods, is located in Muxiyuan, Nancheng, Beijing, one of the major wholesale clothing markets in Beijing.

It is reported that the so-called "Tian Lan" tail shoe shoe city and the "100%" shoe chain store in the streets and lanes belong to a commercial company.

Businessmen say that most of the leather shoes they sell are lower than the cost price of 60%, and the price of tail shoes with the brand is lower than that of similar shoes city by 30%, 60% lower than that of the big shopping malls. The price of men's and women's shoes is 60-150 yuan per pair, and the products sold are guaranteed to be genuine leather.

According to Wu General Bureau, general manager of "Tian Lan", Lining, "bin", "Camel", "XTEP", "Kangnai", "Kangnai", "Dupont" and "playboy" can be found in "Tian Lan", although some brands are slightly outdated or broken, but the prices are very cheap. All of these shoes are purchased from the shoe factory directly from the shoe factory, and the quality is guaranteed.

Tail shoe city is market innovation

China is the world's largest shoemaking country, according to official data. In 2005, China's domestic footwear consumption grew at an alarming rate, and nearly 2 billion domestic sales of footwear products had surpassed 1 billion 600 million of the United States and ranked first in the world.

In 2007, the total annual output of leather shoes was about 10 billion pairs, accounting for 40% of the total output of leather shoes worldwide, and the market share of leather shoes in middle and low grades reached 85%.

According to the survey, consumers generally accept leather shoes with 200 to 300 yuan per pair. Among the mainland's coastal cities, the mainland's leather shoes priced at 300 yuan are most popular.

The footwear industry has strong seasonal and fashion characteristics. The problem of homogenization is quite prominent. A new brand has always been developed and there are similar competing products everywhere.

Today, the consumption concept has changed significantly, entering the era of "choice and fastidious, consumer sovereignty, attention economy", shoe industry consumption tends to be personalized, fashionable, leisure, avantgarde and fashion oriented.

    標準化、規(guī)范化經(jīng)營尾貨市場

"Tail cargo" is an objective existence of market economy. It is not a counterfeit and inferior product. It has its own advantages, which can meet people's consumption needs. The emergence of shoe tail shoe city in Beijing is a new thing that needs to be shared by all of us.

Hong Tao, Professor of Economics School of Beijing Technology and Business University, pointed out that in the early stage of the development of the tail cargo market, standardized and standardized management must be carried out. The tail cargo market must continue to operate the tail cargo, and it should not be mixed with the positive goods; the dealers who distribute the tail goods should be able to combine more production enterprises and circulation enterprises throughout the country and have their own channels to achieve sustained and long-term operation; the unsafe tail cargo can not enter the market; the assets of the operator must reach a certain amount, and the operating party must have professional knowledge of the tail cargo; the tail cargo market also has corresponding supporting information system and a certain scale distribution center, so as to ensure the quality and operation order of the tail cargo.

In order to achieve standardized operation, the general manager of "Tian Lan" tail shoe shoe city has made great efforts. He mainly started from the following three aspects: Tian Lan "tail goods shoes city" to ensure that each pair of shoes is directly linked to the manufacturer, not to do retail business, which not only guarantees the quality of shoes, but also because they are all sold stock, so they have great advantages in price, maximize the expansion of multi line brands, ensure the needs of ordinary people for enjoying the famous products, start from management, unified management and cash collection, and unified services, and are easy to guarantee and enhance the credibility of consumers.

Hong Tao is very optimistic about the tail cargo market. "The tail cargo market is not inferior to the positive cargo market. The tail cargo market and the positive cargo market are organic whole. Many people do not know much about the tail cargo market. I hope that the Tian LAN tail shoe shoe city can operate according to the norms and become the national model market."

Where is the market for tail cargo?

With the market of seven or eight tail goods headed by Tian Lan Tian clothing market in Beijing, one after another has opened up. It can be said that after the market has been precipitated, the tail cargo mode is still continuing high temperature, and even many commercial real estate owners frustrated in the commercial war are trying to revitalize the project with the tail cargo mode.

What does it mean to play the "tail goods" card or not?

Volume refinement refers to the restriction of the volume of the tail cargo market. The larger the market size of the tail cargo, the greater the possibility of failure.

Upgrading service concept and extending the concept of tail cargo are also one of the development directions.